How they do it

Issandr El Amrani

on how the Israelis managed to dominate

the news agenda today, with hasbara:

Al Jazeera English had multiple correspondents available reporting live, as well as people in-studio. It covered the issue non-stop for much of the morning. But TV is highly demanding medium, it needs new content all the time — and not just information, but video and sound. For a couple of hours this morning AJE was going from one Israeli official or commentator for another, the IDF has scheduled several press conferences, as did the Prime Minister’s office and the Foreign Ministry. They controlled the news cycle by having their message dominate the airwaves in those early hours, the TV stations — starved for content since there was a communications blackout from the flotilla ships and Israel’s military censor was no doubt squashing other aspects of the story — were running the Israeli viewpoint non-stop.

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