This ad is currently running on Haaretz for a new website set up by the Israeli Ministry of Public Diplomacy and Diaspora Affairs. Here is the site’s introduction:
Going abroad? Meeting foreigners on a visit? Be ambassadors for Israel!
Many of us, whether we’re traveling or living abroad for an extended period of time, get involved in discussions with locals during which they bring up misconceptions and false information regarding Israel, without our having the tools and the correct information for coping with the questions or the barbs of criticism put to us. At such moments, we’re seized with an urge to make the other person open their mind and especially their heart, and see us—see Israel—differently.
This website, established by the Ministry of Public Diplomacy and Diaspora Affairs, will make it possible for each one of us to arm ourselves with information and pride in Israel’s global contributions and history and to present a more realistic image of Israel to the world.
Surfing this site will help you amass a wealth of tips and suggestions for good advocacy when you converse with people overseas, because in every encounter outside the State of Israel, we are our country’s ambassadors!
Together, let’s show the world our beautiful Israel!
If there are any amateur Israeli ambassadors who would like the address the cooking issue, you can do it in the comments.
