Sabra hummus owner drops support for IDF from its English-language website

on 3 Comments

The Strauss Group, the Israeli company that co-owns the popular Sabra Hummus brand, has removed all references to its support of the Israeli military from the English-language portion its website. This comes a month after activists in Philadelphia descended on a grocery story to produce a creative video criticizing the company’s support for Israel human rights abuses.

The Jerusalem Post reports:

An Israeli company that co-owns Sabra, the number-one selling hummus brand in the United States, has removed support for the IDF from its English-language website after a video circulating the internet criticized the company’s support of Israel’s “human rights abuses,” according to a press release issued Thursday by the Philadelphia branch of the Boycott Divestment Sanctions (BDS) movement.

Strauss Group, which recently highlighted its “adoption” of the Golani Reconnaissance platoon and other Israeli soldiers on its website, has taken down its support for the IDF, according to the press release.

Kate Zaidan, a spokesperson for BDS group said, “We notice that while Stauss’s English-language website no longer makes these claims, the Hebrew-language part of the site still includes them.”

She added, “Philly BDS is asking that Strauss Group clarify whether the removal of the references means that Strauss no longer supports the Golani brigade, or whether it is simply an acknowledgment that support for the Israeli military is no longer seen as beneficial to Strauss’s international image. We hope Strauss will confirm that the company now supports the 2005 Palestinian call for boycott, divestment and sanctions against Israel.”


3 Responses

  1. Kathleen
    November 18, 2010, 11:11 am

    Another crack

  2. Les
    November 18, 2010, 6:21 pm

    And as for those who thought the Philly BDS publicity against Sabra was a silly
    stunt ………..

    Your action is a reminder of the cliche that if you don’t try, you won’t succeed. You tried and set an example for others who will devise new and creative ways to support and publicize BDS. Thank you for doing what you did. The world took notice.

  3. Sumud
    November 18, 2010, 8:25 pm

    Next task is to document and publicise this is nothing more than an exercise in PR and that in reality they continue to support the IDF (if the hebrew section of the site remains accurate).

    On that basis: boycott Sabra!

    Or culture jam them and start promoting ‘Sabra and Shatilla’ hommus…

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