‘Fantastic’– MSNBC’s Hayes airs segment critical of Superbowl advertiser SodaStream for working in illegal West Bank settlement

on 30 Comments

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Is boycott finally reaching the American mainstream? Well it’s on MSNBC, and in a favorable light.

An ad for SodaStream, the Israeli company that produces seltzer makers, is scheduled to air at the Superbowl on February 3. The ad, which was abruptly banned in the UK a few days ago for “denigration of the bottled drinks market,” is causing controversy because Sodastream does its work in an illegal Israeli settlement(pdf) through the exploitation of Palestinian land, resources, and labor. Inevitably this issue will go mainstream, but it certainly got a jump start on MSNBC over the weekend as Nation editor David Zirin, a pundit on Up with Chris Hayes explains (at 5:50):

Zirin:Every year there is a controversial Superbowl ad. You should know that this year it will be for a company called SodaStream, that they carbonate beverages they turn water into club soda. SodaStream is also an Israeli company. It’s an Israeli company that exists, the factory exists in the occupied, it’s on an illegal settlement in the West Bank. And this is already leading to a lot of protest that this commercial is going to be played in the Superbowl since it’s on an illegal settlement. There’s a protest today in Washington DC being held by Jewish Voices for Peace against SodaStream and a counter protest by people supporting Soda Stream and the idea of having these companies on illegal settlements in the West Bank and this will show up on the largest possible social stage in the United States, the Superbowl

Hayes: Fantastic! I did not know that, something to look out for.

If you want to play a part in the SodaStream ad controversy, you should enter the SodaStream Super Bowl Spoof Ads Contest:

We do not have millions of dollars, but we have you!

Create Your Own of the Super Bowl SodaStream Ad Spoof!

A coalition of groups including the US Campaign to End the Israeli Occupation is calling on activists to create SodaStream spoof ads in time for the Super Bowl.


  • Upload your video to YouTube. You can find instructions to do that here
  • After your video is uploaded, send its YouTube link to boycottsodastream@gmail.com. Please include your name, city, state, zip code and organization if applicable. 
  • Once your video has been accepted, you will receive an email confirmation within 48 hours letting you know it has been added to the “2013 SodaStream Super Bowl Ad Spoof” playlist.
  • Encourage people to watch and like your video! Use #BoycottSodaStream on Twitter.
  • The video that has the most likes by 12pm EST on Sunday, February 3 will be announced as the winner before the Super Bowl! There is no deadline to submit videos, but the sooner you do, the more time you will have to get people to like it!

(Hat Tip Mondoweiss commenter German Lefty)

About Annie Robbins

Annie Robbins is Editor at Large for Mondoweiss, a mother, a human rights activist and a ceramic artist. She lives in the SF bay area. Follow her on Twitter @anniefofani

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30 Responses

  1. ckg
    January 14, 2013, 1:25 pm

    Kudos to Hayes. I hope SodaStream hucksters Ed Shultz, Bill Press, Thom Hartmann, and Stephanie Miller get the message.

    • Kathleen
      January 14, 2013, 1:41 pm

      is that right Schultz and Hartman advertise Sodastream. Folks need to be contacting both of them. Illegal water.

      • ckg
        January 14, 2013, 4:18 pm

        Not only do Schultz and Hartmann have SodaStream as radio show sponsors, but Ed and Thom personally read the advertising copy, so it sounds just like an endorsement.

      • ckg
        January 14, 2013, 8:17 pm

        To clarify, I have never heard Bill Press or Stephanie Miller shill for SodaStream, but I have heard that they do–I may be wrong. But every radio listener of Thom Hartmann is subjected to a barrage of SodaStream ads–Jeesh, does he own stock in it?. Ed Shultz’s radio show shilling is less frequent than Hartmann’s, but when he does he reads from the same advertising script as Hartmann.

      • Kathleen
        January 14, 2013, 8:48 pm

        I used to listen to the Ed Show quite often not so much the last five months have never heard him do a Sodastream ad. Totally believe you just have never heard it. Know Hartmann is great people love him but have never ever listened to his show. We need to encourage folks to contact him. Think I will contact Medea and Anna Baltzer and see what they think we can do. Seize the moment with this is big game coming up

      • Kathleen
        January 14, 2013, 11:33 pm

        Medea going to pass the idea of focusing on Ed and Hartmann being active sponsors of Soda Steam . Sounds like there is going to be a concerted effort on the Soda Stream commercial protest

      • Annie Robbins
        January 15, 2013, 12:24 am

        Think I will contact Medea and Anna Baltzer and see what they think we can do.

        good idea kathleen, i had no idea he was a pep.

      • RoHa
        January 15, 2013, 1:23 am

        Last I heard of her she had returned to Cochis and killed her uncle. What is she doing now?

      • RoHa
        January 16, 2013, 7:23 pm

        Wow! Poor girl, being lumbered with that name! It’s like calling someone “Clytemnestra”, Poppea”, or “Messalina”.

      • Annie Robbins
        January 16, 2013, 7:26 pm

        RoHa, i do not think it was her birth name, she probably chose it.

  2. Kathleen
    January 14, 2013, 1:40 pm

    Watched the first hour and a half and then turned off when it entered the sports land coverage. Thank you lefty for catching this one. Chris Hayes answered “I did not know that” when his guest announced this protest. This was mentioned at the chapter of Sabeel in Denver they were showing “Roadmap to Apartheid” I had mentioned how Chris Hayes has been breaking out of the msm mold on the I/P issue and also mentioned his torture segment (Amy Goodman and Eli Lake went a few rounds on Sunday on torture). and how we should be thanking and encouraging him. Someone brought up the Sodastream protest announcement. Opening up via Chris Hayes

    • Annie Robbins
      January 14, 2013, 3:06 pm

      kathleen, absolutely thank you for mentioning amy goodman and eli lake the other day (which prompted lefty’s comment). i’m meaning to get to it…it’s just that i have some other stuff cached on the same topic and it needs some (cough) fine turning before it gets up there.

      and i will replay then end where it sounds like i perhaps transcribed hayes incorrectly. sometimes making a transcript from the words is more difficult, depending on the speaker and how swiftly they speak. always appreciate your contributions, so thanks again.

      • Kathleen
        January 14, 2013, 3:37 pm

        Wait to you hear that go around Amy wiped up the deck with Eli’s arguments ‘no one has been tried this is war” Like he knows what it’s like to be in a war. Eli did bring up one great point that the prisoner rendition program that the US has been involved with with other nations is more than likely even more wicked torture.

        We all like helping here. Know you Mondoweiss folks are so on top of so much.

      • Annie Robbins
        January 14, 2013, 3:51 pm

        yeah, unfortunately there’s no available transcript kathleen, and transcribing that conversation will be …well, i won’t say.

  3. Kathleen
    January 14, 2013, 1:45 pm

    Great opportunity to boycott or protest in front of stores selling Sodastream. Seize the moment..educate the public. Codepink anti soda stream flash mobs nation wide. What are these called? Teachable moments

  4. Jan
    January 14, 2013, 2:29 pm

    Unfortunately one of Thom Hartmann’s advertisers is Soda Stream. There was no reply to the email I sent him regarding the nefarious origins of Soda Stream. Maybe he needs more emails.

    What I have noticed about Hartmann is that if a caller criticizes Israel Hartmann quickly gets him off the air.

    • seafoid
      January 14, 2013, 3:27 pm

      Sodastream was bought by settlers AFAIK. I don’t think it had nefarious origins.

      But now it is evil incarnate.

    • Kathleen
      January 14, 2013, 3:39 pm

      Sorry to hear that. What do you know about Hartmann and his stance on the conflict? Sounds like Hartmann and Ed should become targets for the SodaStream protest. Really too bad that they advertize for illegal Israeli products made in the West Bank

    • German Lefty
      January 14, 2013, 4:08 pm

      Unfortunately one of Thom Hartmann’s advertisers is Soda Stream. What I have noticed about Hartmann is that if a caller criticizes Israel Hartmann quickly gets him off the air.

      Wow, that’s a real surprise to me. I have never watched his show, but from what I have read he seemed like a smart guy.

      Edit: I just found this video.

      • Annie Robbins
        January 14, 2013, 5:00 pm

        wow, that’s quite a slap down german lefty.

    • ckg
      January 14, 2013, 8:44 pm

      I recently heard a caller bring up Israel’s human rights abuses. Hartmann went off on a long monologue of talking points and never let the caller speak again.

      • Annie Robbins
        January 15, 2013, 12:25 am

        recently? how could he be so clueless?

  5. HarryLaw
    January 14, 2013, 4:17 pm

    Kathleen the illegal Israeli products were made in the state of Palestine, someone said that if the Palestinians started labeling their products “made in Palestine” it would only force the settlers to label their goods made in Palestine, I would say this is remote since they would never admit that their settlements were not part of the land of Israel as they see it, its in the Zionists DNA. Just to illustrate this point the European Community concluded a deal with the Israeli authorities in order to differentiate Israeli goods from Israeli settlement goods The Technical Arrangements introduced in 2005 and
    recently published on 3rd August 2012, issuing a revised Notice to
    importers concerning imports from Israel into the EU which said inter
    alia “the postal code and the name of the city, village or industrial
    zone where production conferring originating status has taken place
    appear on all proofs of preferential origin issued or made out in
    Israel; This wording would seem to satisfy both sides, the Commission
    would know which places could be excluded for preferential duty
    purposes, the Israelis would not have to declare in an official
    document [the invoice declaration] that these settlements were not
    part of the state of Israel, however, I have just read a paper from
    the Israeli Tax Authority where they, at paragraph 7[2][a] declare
    that “invoice declarations covering goods which obtained their
    originating status in one location-the location [including postal code
    where production conferring originating status has taken place shall
    be indicated in parenthesis next to the word “Israel”. [see
    “Regulations Technical issues in the implementation of protocol 4 of
    the Association Agreement for the purpose of indicating the location
    conferring originating status in preference documents in exportation
    from Israel to the EU”] Here: http://ozar.mof.gov.il/customs/eng/export2005.htm So you see the Zionists can’t help themselves.

  6. ckg
    January 14, 2013, 7:35 pm

    Here’s an online petition at change.org
    “CBS: Do not air a Sodastream commercial during the Super Bowl”

  7. giladg
    January 15, 2013, 3:41 pm

    Sodastream sales up 37% in 2012 compared to 2011.
    I’ve got a Sodastream. Do you? Great product. Good for the environment. Creates a lot of jobs.

  8. hophmi
    January 16, 2013, 6:12 pm

    LOL. What a great commercial, and what a great way to show how Sodastream helps the environment by reducing the use of plastic soda bottles.

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