SodaStream builds seltzer-makers in occupied territory on the West Bank, but even as a global boycott campaign is gaining traction, the company is seeking to rebrand itself with a $4 million Superbowl ad-buy tomorrow– describing itself as “holistic and environmentally friendly“–when anyone who has studied the company knows this is absurd. The new ad will be blasting into over 100 million American homes after the two-minute warning in the fourth quarter.
You’ll be sitting in your living room surrounded by dozens of bottles and cans, some of them trashed on the sofa, and then comes the ad for SodaStream, a little tiny brand that maybe you’ve never heard of, saying, “Wake up, America, there’s a smarter way! It’s magic!”
Little tiny Soda Stream? Smart? Magic?
Check out this fantastic little tiny homemade SodaStream Spoof Ad by Amal, produced by St. Louis Palestine Solidarity Committee. This teen puts SodaStream’s marketing to shame.
Tweet! We have put together sample tweets to help with social media activism before and during the Super Bowl. Follow @US_Campaign on game day to get updates on hashtags to use. Make sure that when you are tweeting you include a link to either the SodaStream spoof ads (http://ow.ly/hluYk) or the petition (http://ow.ly/hlv3x).
Click on “Tweet now” to automatically tweet these sample tweets:
#SuperBowl If you love the bubbles, set them free. If you love freedom, boycott #SodaStream. Tweet now.
Help illegal settlements fizzle out. Boycott #SodaStream. #SB47. Tweet now.
Have you tried the oppression flavor of #SodaStream? Actually it comes in every bottle. #SodaStreamParty. Tweet now.
The #SodaStreamAd You Won’t See in the #SuperBowl #CBS. Tweet now.
Excited about #SuperBowl ads? You can watch them here! #SB47. Tweet now.