Call it a Hail Mary or a Passover miracle, or both, but two of the biggest brands in the country are hooking up in a joint p.r. effort to try and polish up their distressed images.
The National Football League and AIPAC, the American Israel Public Affairs Committee, announced on April 1 that they will be joining forces for a public relations campaign in print, outdoor, and television over the next year. Titled, “We did it all for you,” the campaign will focus on good things that Israel and football have brought to American homes, from drip irrigation to the cherry tomato to drones to Buffalo wings at a Superbowl party.
The campaign is designed to counter football’s increasingly waterlogged appeal as a sport that allegedly produces head injuries, crippling, dementia, shortened lives, violence against women and dark futures for countless children who are caught up by its appeal. Similarly, Israel is trying to fight back the growing perception its policies lead to head injuries, crippling, dementia, shortened lives, violence against women and dark futures for countless children, say p.r. experts.
The partnership is to expand in the summer months to include the Keystone Pipeline, high fructose corn syrup manufacturers, the fracking industry, unreformed Catholic priests and the fast food industry. The group will take on its reputation issues directly, forming a nonprofit called the Federation of Unpopular Causes, with a website that will demonstrate a silent majority of support: “Who gives to FUC?”
“We saw a real overlap of interests after the NFL was smeared by Chris Borland and we got bogged down in Gaza,” Howard Kohr, the executive director of AIPAC explained. “And we thought if we just work on this together we can get a lot more bang for our buck.”
In the first ad, Superbowl hero Tom Brady will throw a pass to a receiver who appears to be Julian Edelman, but when he takes off his helmet is revealed to be Alan Dershowitz, the famed attorney. Dershowitz says that all the claims that football is causing concussions and brain trauma in young people are trumped up by people on losing teams. In fact, other sports cause far more injuries than football; but football is being singled out by anti-Semites, Muslims, and mosers, a Yiddish word for traitors.
Brady says the same charges are made about Israel without basis, as Patriots owner Robert Kraft parachutes to midfield wearing an Israeli army uniform. The ad was shot in Jerusalem, at a football stadium donated to the country by Kraft.
A second ad will emphasize how many owners of major sports teams are Jewish men, and point out that Jewish men make better husbands and fathers than gentiles, and are more loving to their wives, and are obsessive about child safety and head injuries. Designed to counter stereotypes of Jews and football players, this ad will also feature Alan Dershowitz.