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SodaStream stock sinks, and Bloomberg cites ‘sanctions over Jewish settlements’

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Screen shot 2014-02-03 at 2.33.53 PMOn January 15 we reported SodaStream stocks had plunged that Monday morning after the announcement Johansson had signed on as the corporations global ambassador. However, we noted at that time there was “no mainstream investment media mention regarding the growing boycott against the corporation.”

A week later we reported financial writers had been scrutinizing the stock and  listed several mainstream sources noting the controversy over the location of SodaStream’s headquarters in the occupied West Bank– making its product “blood bubbles” at one cocktail party reported by New York Magazine’s Kat Stoeffel.

Screen shot 2014-02-03 at 2.38.16 PMAnd today– one day after SodaStream’s  Superbowl commercial went over like a lead balloon–so did the stock, slumping another 3.3 percent to $35.34, the lowest since Nov. 20, 2012.

And this time the stock price was linked to the controversy. Bloomberg’s headline screamed:  SodaStream Drops Amid Sanctions Over Jewish Settlements.


SodaStream slumped 3.3 percent to $35.34 in New York, the lowest since Nov. 20, 2012. The stock plunged 26 percent on Jan. 13 after SodaStream reported worse-than-forecast preliminary earnings for 2013.

U.S. Secretary of State John Kerry, who is leading U.S. efforts to reach an Israeli-Palestinian peace deal, cautioned Israel at the Munich Security Conference on Feb. 1 about an “increasing delegitimization campaign” that includes “talks of boycotts.” Actress Scarlett Johansson publicly split with Oxfam last week after the U.K.-based charity criticized her role as a spokeswoman for SodaStream, because of its plant in a settlement in the West Bank.

John Kerry made comments about the economic damage of the sanctions and this scared investors a lot,” David Kaplan, an analyst at Barclays Plc who has a buy recommendation for SodaStream, said by phone from Tel Aviv….

The boycott debate comes after pro-Palestinian activists scored several successes in a campaign to blacklist businesses operating in the West Bank and east Jerusalem, land occupied by Israel since 1967 and claimed by Palestinians for a future state.

Dutch asset manager PGGM, which oversees more than 150 billion euros ($203 billion), announced last month it would stop investing in Israeli banks because of their financial operations in the settlements. Norway’s sovereign oil fund last week renewed an investment ban on two Israeli construction companies that build in the West Bank, Africa Israel Investments Ltd. and Danya Cebus Ltd.

Finally, people are listening. And remember that John Kerry only made his offhand remark about “boycotts” that hurt the stock, per the analyst quoted in Bloomberg, a day or so after SodaStream was the talk of the State House briefing. Methinks we’re having an impact. There’s been a massive shift in the discourse since we reported on Jan. 12 that Scarlett Johansson is the new face of apartheid. A long way.


Annie Robbins

Annie Robbins is a mom, a human rights activist, and a ceramic artist. She lives in the SF bay area and likes to garden. Follow her on Twitter @anniefofani

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69 Responses

  1. seafoid on February 3, 2014, 8:46 pm

    Soda stream looks very flat all of a sudden.
    I bet all the water used by the factory is Palestinian as well

  2. Rusty Pipes on February 3, 2014, 8:54 pm

    John Kerry to blame for the 3% drop in SodaStream? Is this Tel Aviv analyst (with the SodaStream buy rec) on Netanyahu’s advisory team?

    • The JillyBeans on February 4, 2014, 1:26 am

      I thought it was very weird. Why blame Kerry when all the drop in stock price happened in January, even before the Johansson announcement. Sodastream is at best another revived 80’s fad that will run out of steam in a year or so.

      • annie on February 4, 2014, 1:57 am

        Why blame Kerry when all the drop in stock price happened in January, even before the Johansson announcement.

        not really. the big plunge happened after the announcement.

        and again today. you can read the graphs. the johansson announcement occurred on the 11th. we got 10’s of thousands of hits on our ‘face of apartheid’ post on the 12th. the stocks dropped the morning of the 13th.

        and it dropped again today. financial times report was a few days ago, then the st dept press briefings. then kerry’s statement.

        more on that trajectory here

      • tree on February 4, 2014, 3:40 am

        …the stocks dropped the morning of the 13th.

        No offense, annie, but MW and John Kerry had little to do with the stock dropping. The real reason the stock dropped on the 13th was because that morning, prior to the opening of the stock market, the company pre-announced a drop in profit margins for fiscal year 2013, which ended for the company on December 31st, and lowered guidance for the first quarter of 2014.

        Monday was a big session for a number of stocks, as several released fresh guidance or offered up their take on the key holiday season. While many of these new releases led to big moves, SodaStream (SODA – Snapshot Report) clearly stood out on the downside.

        In fact, shares of the once-high flying SODA crashed by over 25% on the day, thanks to worries over holiday sales, and concerns over its 2014 outlook. Volume was also extremely elevated, with volume hitting more than ten times normal following the news release.

        SODA Earnings in Focus

        SodaStream announced that its preliminary results for 2013 came in a bit below expectations. Revenues were a tad light, missing a consensus estimate by $5 million, though a net income miss—of over 20%– was the real cause for concern.

        This is because such a big miss on income despite the relatively solid revenues suggests that profit margins are falling for this do-it-yourself soda upstart. And, with increased competition, it is clearly becoming much more difficult for SODA to keep growth levels at a solid clip.

        “Despite achieving all-time record sales, we failed to deliver our profit targets and are disappointed in our fourth quarter performance,” said Daniel Birnbaum, Chief Executive Officer of SodaStream. “These preliminary results reflect a challenging holiday selling season in the U.S. and several factors, mostly from the second half of the quarter that negatively impacted our gross margin.”

        SodaStream also said that it expects some of the headwinds to continue into the first half of the year, suggesting more weakness might be ahead for the company. However, SODA did note that they hope to restore margins back up to past levels later on in the year.

      • annie on February 4, 2014, 9:33 am

        i’m not offended tree, and having read several (many) reports before writing the article on the 13th (it wasn’t published until the 15th) and all of them citing the release of the preliminary results (i linked to SS announcement press release also) i am aware of that.

        it is still incorrect to state the stocks dropped “before the Johansson announcement”, simply because the big drop was recorded the 13th.

        and i think because of the big announcement of her ambassadorship, the news of the drop got more attention than it normally would have. i think because of her celebrity status headlines of that big drop chose to merge news of her splashy entrance with their coverage (“Even Star Johansson Can’t Help SodaStream as Stock Sinks 26%”) and thus the information spread a little faster than it might have normally and garnered a little more attention than they might have normally.

        and then other people besides financial writers began to weigh in that week, not just social activists in online forums. and during a week that one might expect the stock to recover a tad or get just a little bounce, they really didn’t, it got worse. and by the next monday morning, jan 21, cnn money, Wall Street Cheat Street , and other business writers included news of the controversy (without mentioning ‘ boycott’) in their coverage.

        it became a petri dish where the corporation’s reputation met head-on with an already blossoming well established boycott movement.

        but one thing i have not seen covered here yet, is much scrutiny surrounding the reason why, if the 2013 income was fairly on target, the profit margin wasn’t. yes, it indicates people are not using their machines (not selling enough canisters/syrups) but soda stream had some other expenses last year it might not have been anticipating that sucked up a bunch of income. i would posit some of the the discrepancy in the projection , which was (only)13 million dollars (” The company’s profit estimate, however, is just $41.5 million compared to $54.6 million expected by Wall Street. ” ) wasn’t all due to customers’ lack of usage.

        and i do think, at this juncture just a few weeks later, analysts and investors are weighing the impact of the boycott and the political controversy and its implications when scrutinizing the stock. it’s gotten a lot of press coverage. last week the economist wrote a scathing article we never even got around to covering, as well as wapo, slate, lots and lots of buzz that i think isn’t helping the corporation recover. and personally, i do think kerry’s comment just adds to that (and the analyst bloomberg quoted at Barclays cited kerry as scaring off investors as well). i think many more people are starting to realize there is a boycott movement against israel that cannot, or should not, be ignored.

      • annie on February 4, 2014, 11:51 am

        one more thing wrt MW…. had little to do with the stock dropping.

        you might as well say press has little to do with the stock dropping, or gossip has little to do with the stock dropping, or rumor has little to do with the stock dropping. and if this was the case financial analysts or CNNmoney wouldn’t include mentioning “many of those people are learning that the product’s maker isn’t some little hippie-run outfit based in Taos, N.M., or Burlington, Vt., but is in fact an Israeli firm that has a manufacturing plant in the occupied West Bank, and so has been deemed a purveyor of “blood bubbles.” what would be the point?

        and here’s Noam Sheizaf “5 things I learned from the Scarlett Johansson/SodaStream affair”

        4. Activists and alternative media are able to change the narrative of the mainstream media. Without sites like Mondoweiss, Electronic Intifada and interactions on social media, the story wouldn’t have gotten picked up. With each passing day, the margins are less marginal.

        Furthermore, despite the fact that this wasn’t a classic BDS controversy (the target was a settlement-based factory and not Israeli society as a whole), I think that some celebrities might think twice before aligning themselves with Israeli products, and more Israeli companies with global aspirations – not just those based in the West Bank – will become more aware of the effect the occupation might have on their business interests. This is already becoming a dominant line with the Israeli mainstream.

        5. Celebrities bring web traffic.

        and finally, stocks are not science. just the news SS is taking a beating and rumors about the boycott is damaging to it’s reputation could rally rightwing zionists to rally around the corporation and a person like adelson and likeminded cronies could drop millions to rescue it in a heartbeat.

        and there’s a whole cadre of people claiming we do not make a difference, but i have faith we do. i think if we really mobilize, we can shift the winds and change history. but i am a wishful thinker.

      • hophmi on February 4, 2014, 10:32 am

        Ah, the things you can claim when you dispense with any responsibility to examine cause and effect. You must have caused the snowstorm in NY too.

        In case you missed it, the entire NASDAQ and Dow were down over 2% yesterday. So far today, SodaStream is up about half a point.

      • Kathleen on February 4, 2014, 2:00 pm

        Yes indeed Annie “Without sites like Mondoweiss, Electronic Intifada and interactions on social media, the story wouldn’t have gotten picked up.”

        Mondoweiss’s team doing a remarkable job. Go go go. Thank you

      • on February 4, 2014, 7:02 pm

        so your next post can be “soda stream continues to plunge because of mondowiess”

      • annie on February 4, 2014, 8:42 pm

        truthhurts, i like to think big. ‘bds topples apartheid’ is the headline i want to write. any day now, any day.

      • on February 4, 2014, 7:00 am

        Kind of odd that the best known and hardest pushed product from the self proclaimed “start-up nation” is a low tech gimmick.

      • hophmi on February 4, 2014, 11:42 am

        “Kind of odd that the best known and hardest pushed product from the self proclaimed “start-up nation” is a low tech gimmick.”

        Gimmick? It’s a seltzer machine. The company’s been around over 100 years. What’s the gimmick? Not every product requires TV advertising. This is a relatively small company compared to high-tech ones.

      • annie on February 4, 2014, 5:03 pm

        kathleen, re your 2pm comment. it shouldn’t go without mentioning that a lot of hard working activists have been zeroing in on sodastream for a long long time. had that not been the case the information would not have been there. i had not even heard of the product or the corporation before the boycott of it, it was completely off my radar. and there are literally hundreds of companies the bds campaign could have targeted if they had the resources.

        so i guess my point was, the movement was prepared. they did their homework and it paid off. we reported it, but they deserve the lions share of the credit, for sure.

        groups like who profits, code pink, adalah ny, jvp, sjp, end the occupation (a coalition of all the groups) really amazing work. and local groups all around the country (like seamac in seattle, st louis palestine solidairty and the list is endless). we were already mobilized, they underestimated our solidarity and our will.

        and of course we have much to thank for bds central ;)

      • Kathleen on February 4, 2014, 7:01 pm

        Team work…getting the word and how to take action out.

  3. Shuki on February 3, 2014, 11:06 pm

    I hope they fire all the palestinian workers first if they need to downsize.

    • seafoid on February 3, 2014, 11:43 pm

      The market can do whatever it wants to Israeli capitalism, Shuki. If they decide to short Sodastream because the company is going nowhere and there is a chance of making some good money Bibi won’t be able to help.

    • Citizen on February 4, 2014, 1:13 am

      Atta boy, Shuki, show us you care.

      • seafoid on February 4, 2014, 4:26 am

        Bloomberg will always put money before Zionism if he has to.
        That’s just the way it is.

      • Shingo on February 4, 2014, 5:39 am

        Too right Seafoid,

        Just like the Disney Family
        Disney family member renounces her investments in Israel’s Ahava Cosmetics

      • seafoid on February 4, 2014, 10:40 am

        The American plutocrats are not as dependable as Likud think. They never were. They didn’t make their money playing nice.
        Likud is slowly being encircled by the logic it thought was no longer necessary in the heady ferment of 1977.

        I feel sorry for the Beitar Jerusalem guys. Bibi will take care of his cohort but the small people are going to suffer the most. They didn’t get the education they’ll need from now on.

      • Kathleen on February 4, 2014, 3:07 pm

        Shingo that link you provided also had this one

        Even ScarJo can’t prop up SodaStream stock
        Stock drops to lowest price since November 2012, Bloomberg reports, continuing decline from last month.
        By Haaretz and Ora Coren | Feb. 4, 2014

        SodaStream may have generated plenty of buzz, and controversy, by signing Scarlett Johansson as its global ambassador, but that hasn’t boosted its stock – which dropped 3.3 percent Monday, Bloomberg News reported.

        The stock was valued at $35.34 on Monday, its lowest price since November 20, 2012, according to Bloomberg, which reported that the stock plunged a whopping 26 percent on Jan. 13 after the Israeli soda maker failed to meet the forecasted preliminary earnings for 2013. That was also its first day of trading after signing Johansson. “

      • MRW on February 5, 2014, 8:38 am


        Likud is slowly being encircled by the logic it thought was no longer necessary in the heady ferment of 1977.

        ;-) brilliant.

      • bilal a on February 4, 2014, 6:09 am

        But the only tactic which seems to irk them is, humor, as in Mel Brooks ‘Last supper’ or Sarah Silverman Jesus backrub, ie:

        Quenelle comic Dieudonne banned from entering the UK

      • seafoid on February 4, 2014, 4:54 pm

        “Quenelle comic Dieudonne banned from entering the UK
        link to”

        And that is important? That they stop him?

        “This whole sequence of storms since the Saint Jude’s Day Storm at the end of October is very unusual. Currently they are arriving roughly every 2 to 3 days, with no sign that this will change soon.
        Weather systems under-950 hPa are rare but there have been several since Mid-December. The Met Office say: ” On Christmas Eve a mean-sea-level pressure of 936 hPa was recorded at Stornoway (Western Isles), the lowest such value at a UK land station for many years.”
        (The Met Office website says pressures below 950 hPa are rare –
        Pressures below 950 hPa have been recorded at UK weather stations about 30 times in the last 200 years:
        – this reference (a paper published in 2007) was sent to me by the Met Office in reply to an e-mail I sent them asking about these very low pressures that are appearing recently)
        The Met Office website also says for December 2013: “The UK overall received 154% of average rainfall. Two broad areas, one over southern and south-east England and the other extending from the Lake District to Highland Scotland, were much wetter than average with many places receiving twice the normal rainfall for the month”
        Some commentators have suggested that there is no evidence of this kind of autumn/winter weather in the UK in any records, even using informal written material from the times before formal meteorology. Of course, someone will tell us that it is all normal, but some evidence for a previous period like this would be useful.
        The storm arriving on Wednesday 5/2/2014 is shown on the Met Office website pressure map with a central pressure below 948 hPa. Here we go again.”

        Zionism is so nonsensical in the bigger scheme of things
        When the people figure out what the Kochs are doing all bets will be off

      • MRW on February 5, 2014, 8:56 am

        seafoid, who wrote this shit? Some scientific ignoramus? “Weather systems under-950 hPa are rare?” You kiddin’ me?

        Weather systems under-950 hPa are rare but there have been several since Mid-December.

        One hectoPascal (hPa) = one millibar of atmospheric pressure. 950 hPa is about 600 metres altitude.

        Go here:

        Click on the word ‘earth’. Look at ‘height’. Click on 1000 hPa or 850 gPa–both above the surface–and see the weather systems globally, including merry old England. [250 hPa is the Jet Stream. Click on it. Then click on ‘earth’ again to see the result.] is a stunning website that an Italian put up about three months ago using a supercomputer to give us wind and temps in real time.

        Whoever wrote that stuff on the Guardian is an effing idiot, but it seems to be typical of what the Guardian does in the climate area.

      • MRW on February 5, 2014, 9:11 am

        The altitude of London is 14 metres or 49 ft.

    • amigo on February 4, 2014, 4:31 am

      “I hope they fire all the Palestinian workers first if they need to downsize.”shookie

      Or maybe you could canvass to bring in some Syrian refugees who will work even cheaper.

      You do care about Syrians —-right shookie.

      • Kathleen on February 4, 2014, 2:02 pm

        ouch…nice pin prick

  4. Sycamores on February 3, 2014, 11:34 pm

    i’m right in thinking that MJR is not a BDS fan?

    i’m not sure how to link a tweet to Mondoweiss so i copy and past this tweet text from MJR

    MJ Rosenberg‏@MJayRosenberg·8 hrs
    Yeah, I admit it. I’m beginning to think #BDS may be the only tactic that will end occupation.

  5. Shingo on February 4, 2014, 5:38 am

    This really feels like it’s gathering some serous momentum.

    Here is another body blow.
    Disney family member renounces her investments in Israel’s Ahava Cosmetics

    If big money people like the Disney family are starting to jump on board, you can be sure many others will follow.

    I have to admit, I was sceptical that BDS would ever be effective or catch on, but it’s already surpassed by expectations.

  6. puppies on February 4, 2014, 5:39 am

    (to the form, not to the content)
    Misleading presentation may inspire misled comments.
    The curves only show the varying portion of the value of these stocks (or whatever they are representing. ) Anyone in science presenting measurement results in this way gets drawn and quartered. The impression here is that of a huge plunge to almost zero, when in fact it is some 30% in 3 weeks, still a highly respectable percentage.

  7. Amar on February 4, 2014, 7:32 am

    I wouldnt say the stock ‘sinks’. This is quite normal stock fluctuations that can happen with any stock.

    • annie on February 4, 2014, 9:57 am

      point taken amar. my original phrasing was “sinking” (which i believe it is in the process of doing) but phil and adam make all final headline decisions.

      • seafoid on February 4, 2014, 10:55 am

        Amar is wrong, Annie

        Normally a company that spends 4m on a superbowl ad expects sales to increase. Otherwise what is the point?

        Check out how crap the PR management has been

        “Controversial endorsements can quickly backfire online (as Ms Johansson discovered when pro-Palestinian activists started to criticise her links with SodaStream because it operates in an Israeli settlement in the West Bank). The controversy can spread across borders via social media. That may, as a side-effect, put an end to the sort of cheesy commercials Hollywood actors used to record for brands outside the US (as gently lampooned in Lost in Translation, Ms Johansson’s breakthrough film). Any association that turns out to embarrass either party will last for ever online : Mr Bachchan may no longer back Pepsi, but plenty of his TV ads survive on YouTube.”

        The CEO had to go to the media to explain what the company was doing. All over a simple SUPERBOWL AD. This is not how it is supposed to work

        “Mr Birnbaum said the controversy over his company’s presence in the settlement had not dented business. A YouTube version of an advertisement starring Ms Johansson due to show at half-time in the Super Bowl has already racked up more than nine million views.
        But the Oxfam spokesman said the Israeli settlements were a factor in Israeli policy restricting livelihoods and eroding the economy for Palestinians.
        “This is not an argument about labour practices,” said Mr McDonald. “It’s about the location of the factory in an illegal settlement in the West Bank”

        This is the way to do it :

        “Using public relations teams to seed clips on video sites or get bloggers talking about a new product can be a lot cheaper than buying TV spots. Dove’s Campaign for Real Beauty was “enormously less expensive than other Dove campaigns”, says Alessandro Manfredi, Dove’s global brand vice-president at Unilever.”We launched the Dove Self Esteem Fund at the Superbowl in the US. It was expensive, but if you only air the ad once in a year, rather than two months of 30second spots, with the right PR it is more efficient.”Dove uses up to 15 per cent of its budget on public relations. But only a few viral campaigns, such as Dove’s or the Cadbury Gorilla, succeed and the approach remains difficult to measure. ”

        Sodastream’s PR was pathetic. It was an open goal for Menschheit.
        And the score is something like 40 million nil.

        Israelis can circle the wagons but it’s money, honey and Israel lost.

      • annie on February 4, 2014, 12:55 pm

        thanks for the links seafoid, i see FT has written 4 more articles about SS since we covered their other articles on saturday. i’ll have to check them out.

      • seafoid on February 4, 2014, 1:12 pm

        The Ft doesn’t do hasbara. It’s not the NYT.

        Sodastream is all over the place this week.
        People are sick of the settlers – freeloaders moaning about the shoah while brutalizing Palestinians.

      • shachalnur on February 4, 2014, 1:19 pm

        One fact you missed.

        Globes and Haaretz reported two days ago that the Israeli Finance Minister,Naftali Bennett,refuses to release a few hundred million shekels for the new Sodastream factory in the Negev.

        Sodastream and the settlers(Bennett’s Jewish Home party) are big friends, right?So the markets are questioning what’s going on..

        The planned new factory would hold 3000 workers and now Sodastream has announced they will scale back to 500 worker factory ,because of this problem.

        The fact this problem exists would be more than enough reason for Sodastream stocks to drop because of financial and political implications in the future.

      • seafoid on February 4, 2014, 5:03 pm

        Why did Sodastream spend 4m on a superbowl ad if the company was in retreat? You bots don’t understand finance.

      • annie on February 4, 2014, 5:16 pm

        One fact you missed.

        Globes and Haaretz reported two days ago that the Israeli Finance Minister,Naftali Bennett,refuses to release a few hundred million shekels for the new Sodastream factory in the Negev.

        yeah, that is what i was referencing up thread:

        but one thing i have not seen covered here yet, is much scrutiny surrounding the reason why, if the 2013 income was fairly on target, the profit margin wasn’t. yes, it indicates people are not using their machines (not selling enough canisters/syrups) but soda stream had some other expenses last year it might not have been anticipating that sucked up a bunch of income. i would posit some of the the discrepancy in the projection ….wasn’t all due to customers’ lack of usage.

        and when you say “release” it sort of makes it sound as tho the gov was not releasing SS’s money. that’s not really how it works. but i agree, it’s worth a whole story all on it’s own and a wee investigation into what underlies these developments may find bds was a little more of a motivation factor than previously anticipated.

        also, please check out our comment policy thread, specifically #7.

      • shachalnur on February 4, 2014, 5:38 pm


        You call me “bots”,what’s that?

        It’s “mud” in Hebrew,not sure if you meant that..

      • seafoid on February 5, 2014, 1:49 pm


  8. Citizen on February 4, 2014, 9:19 am

    Suggested Top ten settlement brands to BDS–a mix of low tech like Sodastream & hi tech:

  9. pabelmont on February 4, 2014, 9:45 am

    SodaStream may be the best known (to general public) of Israeli products (maybe after hummus, etc.), but the military products are the big money-makers and probably going “great guns”.

    As to Kerry: my guess is that when he speaks of boycotts he is both warning Israel and encouraging EU. Boycotts, such as the EU’s so timidly are, have been so slow coming that my guess is that the USA had its thumb on the scale to prevent well-deserved boycotts and has now taken its thumb off the scale, but a bit secretly (so as not to alert/anger AIPAC). The European public is ahead of its bosses and they are still under various thumbs (I call it oligarchy wherever it occurs) and thus subservient to Israeli interests, but the tide is slowly turning.

  10. Les on February 4, 2014, 10:12 am

    No matter what different people may say are the causes of the fall in SodaStream’s stock price, the publicity linking the company to Israel’s illegal settlements is helping BDS.

  11. Henry Norr on February 4, 2014, 11:10 am

    The Motley Fool has a lame story (they recommend and own SodaSteam shares) but a nice headline: “SodaStream Is More Bronco Than Seahawk.”

    • annie on February 4, 2014, 1:03 pm

      henry, that does not surprise me at all and here’s why. i’ve been doing searches on stock prices for SS for days, and ever since motley fool published Did SodaStream Get Lost in Translation? 6 days ago, it’s topped the search. (btw, we did cover that MF article w/huge movie graphic above it with the tweeked title: )until today that is. and the reason for that is probably because it’s been the most trafficed SS stock post.( not saying that traffic came from our post/link, but that particular post of ours did get a bit of traffic. not sure what kind of traffic MF generally gets)

      even now in a google search of ‘sodastream stocks’ it looks like this, from the top:

      News for sodastream stocks

      SodaStream stock sinks, and Bloomberg cites ‘sanctions over Jewish settlements’
      Mondoweiss ‎- 16 hours ago
      Screen shot 2014-02-03 at 2.33.53 PM On January 15 we reported SodaStream stocks had plunged that Monday morning after the …
      Did SodaStream Get Lost in Translation?
      Motley Fool‎ – 6 days ago

      they (MF) may have gotten some pressure a nudge to write a counter analysis.

      and here’s something fun. titled “3 Durable Goods Stocks to Sell Now” from

      my bold:

      The overall ratings of three durable goods stocks are down on Portfolio Grader this week. Each of these rates a “D” (“sell”) or “F” overall (“strong sell”).


      SodaStream (SODA) gets weaker ratings this week as last week’s D drops to an F. SodaStream International manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. The stock also gets an F in Earnings Revisions. As of Jan. 31, 2014, 41.9% of outstanding SodaStream shares were held short.

  12. SQ Debris on February 4, 2014, 1:47 pm

    The significance of the moment doesn’t have much to do with the SS stock price. What ROX is that the issue, and even mention of the word BOYCOTT, has exploded onto the MSM scene because of this little fizz up. FOX news was actually running Oxfam’s policy position in its crawl at the bottom of the screen last night. Fureel. This is the biggest step in bringing the occupation into mainstream discourse since Molten Lead.

  13. American on February 4, 2014, 2:03 pm

    SS has all kinds of other problems.
    Frankly I think the SS- Scarlett flap has served its main purpose in bring attention to I/P and its not necessary ‘to get SS’ or put them out of business.
    That said, I wouldnt buy their stock, the long term outlook for a company that produces only one product and one that could be duplicated and sold cheaper is not that good.

    ”SodaStream: Israel isn’t providing promised aid for plant inside Green Line”

    • annie on February 4, 2014, 5:21 pm

      isn’t ’08-’12 old data, or is that normal for the stock industry to show out of date data?

      • tree on February 4, 2014, 6:32 pm

        isn’t ’08-’12 old data, or is that normal for the stock industry to show out of date data?

        jon linked to “annual financials” for Sodastream, which is a listing of the figures from their yearly financial filings with the SEC. Such charts usually include data going back several years. Sodastream has not yet filed or announced its yearly figures for 2013, so that is why it doesn’t show up on the chart yet, and why the figures he cites aren’t very helpful in predicting what condition the company is in now. The January 13th announcement revising their revenue and net income estimates down was only a “pre-announcement” and wasn’t the final word. The actual announcement for 2013 fourth quarter and year figures, as well as estimates for 2014, is set for February 17, prior to market open.

        Obviously, the news surrounding the Johansson endorsement has been a plus for publicizing BDS and the fact of the occupation and illegal settlements in the West Bank, but it really is an uninformed stretch to think that the stock price drop is related to boycott activity. It has more to do with the company failing to meet its own financial estimates, which the stock market does not treat kindly, and the fact that in order to maintain revenue growth they had to cut into their profit margins. In other words, they had to discount prices in order to remain close to their previous revenue growth figures. They suffered a similar drop in the third quarter 2013 after an all time high in June 2013, following a great first quarter 2013.

        Going forward the prospect of BDS might become a factor, because the company shot itself in the foot with the Johansson endorsement imbroglio. A more vibrant and instructive Super Bowl ad without the Johansson endorsement would have been a smarter course for the company, as the celebrity name of Johansson brought out the BDS coverage, which probably would have been non-existent in the MSM and financial news without her.

        Off topic a bit, I heard that Coke was being threatened with a right wing boycott because they had young Anerican girls singing “American the Beautiful” in both English and several other languages in their Super Bowl Ad. It was a great ad.

  14. Les on February 4, 2014, 3:17 pm

    Here’s a comment on a site that is offering SodaStream at a sale price.

    Ah, this one – produced by indentured labor in occupied Palestinian territories. I’ll pass.

  15. Kathleen on February 4, 2014, 3:32 pm

    Take a well deserved bow Annie and MW. You folks deserve it. Accumulative effect of team work continues

  16. Denis on February 4, 2014, 10:02 pm

    seafoid, I read your comment to imply that SODA is reselling Palestinian water as its soda product. Uh . . . no.

    SODA is not sucking up millions of gallons of water a year and selling it in Bloomberg monster drinks for consumption by fat New Yorkers. You’re thinking of Coke and Pepsi, as in “Sorry, Coke and Pepsi.”

    Coke and Pepsi and Nestle – not SODA – are the ones destroying local communities’ water sources and turning Americans into diabetics. That’s an American business model. The fight over water in central Michigan has been horrendous.

    That’s SODA’s point, and that’s a point I think we should all agree with. SODA doesn’t destroy communities to get to their water source – the SODA idea is that the customer uses tap water – i.e. locally sourced water. Putting aside their plant location choices, I think their basic idea is something worth supporting.

    I would love to see them shut down the WB plant and become a bit more empathetic to the Palestinian’s plight, because I would buy their product if they did. I think Johannson’s “Sorry, Coke and Pepsi” should be the world’s mantra. If you think annie is tickled pink about SODA’s stock-plunge, think how the CEOs of Coke/Pepsi/Nestle must feel.

    Chairman of Nestle, Peter Brabeck-Letmathe, on this issue: “access to water is not a public right.” T-bone Pickens was right, water is the new oil. And these international conglomerates are not content with destroying just rural communities in central Michigan.

    Here’s the effect of Nestle extending its devour-all-you-can-while-you-can business model to Pakistan.

    In the small Pakistani community of Bhati Dilwan, a former village councilor says children are being sickened by filthy water. Who’s to blame? He says it’s bottled water-maker Nestlé, which dug a deep well that is depriving locals of potable water. “The water is not only very dirty, but the water level sank from 100 to 300 to 400 feet,” Dilwan says.

    link to

    Of course, Pakistanis are not Palestinians, and so . . . screw them. We’ll all give Nestle a bye and roast SODA.

    By beating SODA into the ground, who benefits? Coke. But why is nobody here looking at Coke? Coke also exploits the WB settlements: Shadmot Mechola in the Jordan Valley and the industrial zone of the Golan. So, where is the MW call for a boycott of Coke?

    Here are some fun facts re: Coke’s Zionist bona fides:

    In 1997 the Government of Israel Economic Mission honored Coca-Cola at the Israel Trade Award Dinner for its continued support of Israel for the last 30 years and for refusing to abide by the Arab League boycott of Israel.

    In 2008 Coca-Cola tasked the Israeli venture capital Challenge Fund to locate suitable investments in Israel with a promise of “a blank cheque.”

    In 2009 a Coca-Cola sponsored award went to Israel’s Lobby AIPAC for its lobbying of the Senate to reject of the UN call for “immediate ceasefire” and endorse the continuation of the Israel military assault on Gaza.

    In 2009 Coca-Cola hosted a special reception at the Coca-Cola world headquarters to honour Brigadier-General Ben-Eliezer. Ben-Eliezer is a wanted war criminal, during the Six-Day War his unit was responsible for the execution of over 300 Egyptian POWs.

    link to

    I think we’re making a big mistake if we lump SODA’s Zionist issue in with the water resource issue and keep our fingers crossed that SODA will go broke and Johannson will develop a case of wet leprosy, as seems to be the majority sentiment here. There’s a baby in that bath water.

  17. seafoid on February 5, 2014, 12:32 am

    “Name: Roger Waters
    Age: 70
    Full name: George Roger Waters.

    Appearance: Jeremy Paxman’s wayward brother.
    Funny, there’s a bloke in Pink Floyd with the same name. This is that Roger Waters: singer, songwriter, Pink Floyd founder, progressive rock god.
    What’s he up to? Are the Floyd getting back together? No. He’s writing letters.
    I suppose that is quite unusual these days. To whom? To actor Scarlett Johansson. He got no reply, so he wrote to her again. And even then, she didn’t write back.

    Did he take the hint? Not really. He ended up publishing the gist of his missives on his Facebook page.

    Ah, that scourge of modern times, the open letter. What did it say? The last line began, “Scarlett, you are undeniably cute…”

    I don’t like where this is going one bit. “…but if you think SodaStream is building bridges toward peace you are also undeniably not paying attention.”

    SodaStream? Peace? Did I miss something? Are you not familiar with the controversy surrounding Scarlett Johansson’s endorsement of SodaStream, and her Superbowl halftime advert for the revamped fizzy drink appliance of yesteryear?”

    Roger’s Facebook

    “A note from Roger – February 1, 2014
    February 1, 2014 at 5:46am
    In the past days I have written privately to Neil Young (once) and to Scarlett Johanson (a couple of times). Those letters will remain private.

    Sadly, I have received no reply from either.
    And so I write this note on my Facebook page somewhat in bewilderment.
    Neil? I shall ponder all of this long and hard. We don’t really know each other, but, you were always one of my heroes, I am confused.
    Scarlett? Ah, Scarlett. I met Scarlett a year or so ago, I think it was at a Cream reunion concert at MSG. She was then, as I recall, fiercely anti Neocon, passionately disgusted by Blackwater (Dick Cheney’s private army in Iraq), you could have been forgiven for thinking that here was a young woman of strength and integrity who believed in truth, human rights, and the law and love. I confess I was somewhat smitten. There’s no fool like an old fool.
    A few years down the line, Scarlett’s choice of Soda Stream over Oxfam is such an act of intellectual, political, and civil about face, that we, all those of us who care about the downtrodden, the oppressed, the occupied, the second class, will find it hard to rationalize.
    I would like to ask that younger Scarlett a question or two. Scarlett, just for one example, are you aware that the Israeli government has razed to the ground a Bedouin village in the Negev desert in Southern Israel 63 times, the last time being on the 26th of December 2013. This village is the home to Bedouin. The Bedouin are, of course, Israeli citizens with full rights of citizenship. Well, not quite full rights, because in “Democratic” Israel there are fifty laws that discriminate against non Jewish citizens.
    I am not going to attempt to list, either those laws(they are on the statute book in the Knesset for all to research) or all the other grave human rights abuses of Israeli domestic and foreign policy. I would run out of space. But, to return to my friend Scarlett Johanson.

    Scarlett, I have read your reposts and excuses, in them you claim that the Palestinian workers in the factory have equal pay, benefits and “Equal rights”. Really? Equal Rights? Do they?
    Do they have the right to vote?
    Do they have access to the roads?
    Can they travel to their work place without waiting for hours to pass through the occupying forces control barriers?
    Do they have clean drinking water?
    Do they have sanitation?
    Do they have citizenship?
    Do they have the right not to have the standard issue kicking in their door in the middle of the night and taking their children away?
    Do they have the right to appeal against arbitrary and indefinite imprisonment?
    Do they have the right to re-occupy the property and homes they owned before 1948?
    Do they have the right to an ordinary, decent human family life?
    Do they have the right to self determination?
    Do they have the right to continue to develop a cultural life that is ancient and profound?
    If these questions put you in a quandary I can answer them for you. The answer is, NO, they do not.

    The workers in The Soda Stream Factory do not have any of these rights.
    So, what are the “equal rights” of which you speak?
    Scarlett, you are undeniably cute, but if you think Soda Stream is building bridges towards peace you are also undeniably not paying attention.


    Roger versus Scarlett
    Facebook versus Facepalm

  18. Popsiq on February 5, 2014, 9:50 am

    At $34 a share this ‘seltzer’ company is doing a lot better than a number of stocks with more substance to them. It must be the ‘domestic market’ – palestinians are ‘hooked’ on cheap and available soft drinks and junk food. Part of the Israeli ‘nutrition scheme’ for the occupied territories.

    Homemade ‘pop’ in America? Not while commercially-bottled soft drinks are cheap.

  19. biorabbi on February 5, 2014, 7:51 pm

    I believe soda is locked into obesity and the metabolic syndrome. It’s 100 % bad in every way. I’ve read the Huffingtonpost with interest. One of the most important health issues in the US is childhood obesity. We collectively go nuts over nicotine, pot and booze, but kind of give a pass to soda makers.

  20. biorabbi on February 5, 2014, 7:53 pm

    Sodastream, as a zionist, I’ve finally found something repulsive about Israel =) I hope it’s stock goes into the dudu.

  21. Penfold on February 6, 2014, 1:05 am

    I figured this may interest someone…

    SodaStream International Ltd. (SODA – Snapshot Report) – This Israel-based developer and seller of home beverage carbonation systems commands a global leadership position in the home beverage carbonation market. The company’s latest net income projection for 2013 shows a 5.5% decline as compared to prior projection of a 23% jump.

    Estimate Revision – SodaStream has seen 3 negative revisions in the last 30 days for both the current quarter and current year estimates. Quarterly earnings consensus has slumped from 64 cents a share to just a penny now. Yearly earnings consensus has dropped from $2.57 a share to $1.94.

    Share Price – The stock has lost 24.0% over the last four weeks.

  22. gingershot on February 6, 2014, 8:57 am

    Coke is buying into Green Mountain Green Mountain Coffee Roasters – this will hopefully be threatening Sodastream’s market share.

    from Haaretz:

    ‘Israel’s SodaStream, which has suffered a rough month amid profit warnings and the controversy over its West Bank factory, got some more bad news on Wednesday when Coca-Cola said it would be buying a stake in a company readying to launch a cold drink machine for home use.

    The world’s biggest maker of soft drinks – whose products have been targeted by SodaStream commercials – is taking a 10% stake in Green Mountain Coffee Roasters, best known for its popular Keurig one-cup coffee brewer. Coke will pay $1.25 billion for the stake and help launch Green Mountain’s new cold drink machine planned for release as soon as October.’

    Shares of Green Mountain soared 42% to $114.85 in extended trading, while those of SodaStream, retreated 3.9% to $34.39 after hours trading on the Nasdaq.–

  23. Henry Norr on February 6, 2014, 5:21 pm

    At the close of trading Thursday, SodaStream shares were up $2.56 (7.15%) to $38.35. The cause of the pop, according to the business press, is the Coke-Green Mountain deal Gingershot posted about this morning. Initially, that news pushed SodaStream down sharply, because Green Mountain is developing a device called Keurig Cold, which should be serious competition for SodaStream, especially because the new deal means it will be marketed with the Coke-family flavors (including Sprite, Fanta, Minute Maid, etc.) But then some analysts and investors evidently decided that this development will force SodaStream and PepsiCo into each other’s arms – i.e., Pepsi might buy SS out.

  24. yrn on February 6, 2014, 6:41 pm

    Henry Norr
    No you should give credit to Annie Robins, it’s ger articles that raised the shares.
    Great Job Annie.

    • Shingo on February 6, 2014, 8:43 pm

      No you should give credit to Annie Robins, it’s ger articles that raised the shares.

      No, it’s the possibility that SodaStream will cease to be an Israeli company that did that. After all, SodaStream is sitting at fire sale prices at the moment.

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