David Clennon was invited to audition for a new Netflix television series that he learned was being produced by the creators of the Israeli series “Fauda.” As much as he needed the work he passed due to their connection to the Israeli Foreign Ministry’s “Brand Israel” campaign: “I haven’t been employed for a year and a half. So, with considerable reluctance, but inspired by the example of so many others, I chose not to participate in the whitewashing of Israel’s image.”

Image via AustraliansforPalestine.com The Reut Institute, an Israeli government-linked think tank, had it exactly right…

A documentary history of Brand Israel, Israel’s campaign to re-brand itself in the minds of the world, shows how the country developed pinkwashing as an explicit and deliberate marketing project.