Puma is moving its corporate headquarters to Boston and BDS activists there are planning on targeting the shoe maker over its sponsorship of Israel’s football league. “It’s not just about sneakers and jerseys, it’s about confronting the ties we have as taxpayers in this country,” activist Lea Hana tells Mondoweiss.

Puma has been calling for action against hate. But Palestinian footballer Mahmoud Sarsak asks, “So why is Puma supporting the hate which is destroying lives and poisoning the beautiful game?”

The New Israel Fund (NIF) has partnered with The Israel Football Association (IFA) to form a new campaign called “Kick Racism Out of Israeli Football”. However, during the initial stages of this new partnership the IFA chose to segregate the Israeli children’s national football league in Israel’s Triangle area which is home to the majority of Israel’s Palestinian citizens.