Things seem to be going from bad to worse for SodaStream. Here’s the news. Last week British mega bank Barclays cut SodaStream’s rating to “Underweight”. Motley Fool reports Barclays was “throwing in the towel on SodaStream once and for all –… predicting the company will sell for as little as $35 a share within a year.” Ouch!
The market is closed today for the holiday, but take a look at what a Google search of SodaStream stock looks like:
All fizzed out. That little bounce in their share price last month following the rumor Starbucks might purchase a 10% stake in what even New York Magazine terms the “blood-bubbles” corporation? Gone. WallStreetPR reports:
“Boycott fears hang around….political issues between Israel and Palestine are rearing their head into the business of Sodastream……threats of consumer boycotts can be seen taking the better part of the possible deals….Starbuck recently dismissed as rumors reports about its possible deal with Sodastream”.
Yep, that was an easy call.