The news out of Israel is that a survey by an American Zionist group says that Israeli PR (or hasbara) isn’t working, and the more Americans learn about Israel, the less favorably they feel about the country. The Times of Israel describes the data as devastating: “‘Devastating’ survey shows huge loss of Israel support among Jewish college students.”
The study is titled, “Sounding the Alarm: The American-Israeli Relationship.” Fern Oppenheim, head of the Brand Israel Group, which produced the survey, “repeatedly used the word ‘devastating’ — each time without hyperbole.” From the Times of Israel:
[T]he gap between Israel-supporters and detractors is widening. The current Israel advocacy programs are not working, and Jewish college students are the leading defectors from Israel support.
‘The future of America no longer believe that Israel shares their values’
Mainstream Americans are not starting from a neutral perspective on Israel; rather, they begin with misperceptions and negative assumptions. This creates “fertile ground” for delegitimization, said Oppenheim, who also spoke this week at the prestigious annual Herzliya Conference.
The 2016 segmentation study’s data shows that the current campaign of depicting the Israel beyond the conflict — specifically, highlighting high-tech achievements — is not effective. In fact, the more the study participants knew about Israel, the less favorably they felt about the country.
The study says that Americans have learned a lot more about Israel since 2010, but that knowledge has fostered the country’s unfavorable reputation, and fed the “delegitimization” campaign, because Americans increasingly feel that Israel does not share their values.
(This is exactly what Adam Horowitz wrote in a joke post of April 1 last year: “Birthright ends trips to Israel — ‘American Jews are better off imagining Israel than seeing it’”.)
Oppenheim was further quoted by the Times of Israel, from an appearance in Israel:
“The future of America no longer believe that Israel shares their values. This is huge! Devastating.”…
Much of this change she blamed on the rise of “intersectionality” on campuses. There is no longer nuance in campus conversations about Israel, she said. Instead, the “atmosphere is oppressor versus victim. Israel is just another symbol of this.”
“We are allowing Israel to be defined by its detractors,” she emphasized….
“The sands under our feet are shifting,” said Oppenheim. “It is clear that the divide in our community is here for the next generation.”
Here’s the Jerusalem Post coverage:
Support for Israel has dropped 27 percentage points among Jewish college students in the US since 2010, a study released by Brand Israel Group at the Herzliya Conference this week revealed…
Researchers found that although since 2010, claimed knowledge of Israel has increased by 14 percentage points, the public is still not more favorable to Israel. On the contrary, favorability decreased, especially among the general college student population, among the most hostile to Israel.
In 2016, 54% overall expressed views in favor of Israel, compared to 73% in 2010, a 19 percentage point decrease. For Jewish college students specifically, 82% held positive views of Israel in 2016 compared to 95% in 2010. The same trend was noted for African-Americans, Hispanics and Democrats surveyed…
The study acknowledged a solid base of core support for Israel comprised of Jews, evangelicals, older Americans and the political Right, but noted that college students overall, Jewish college students and minority groups, are populations that Israel is at risk of losing.
The marvel is that these changes are not reflected in our political establishment or our media. Even Bernie Sanders, the leftmost figure in the Democratic Party, forswears boycotting Israel and is muted in his criticisms of the country. This is why I insist the problem is the Israel lobby, the extent to which the media and political elites are dominated by Israel supporters. A Time Warner executive writes speeches for Netanyahu and nobody gives a hoot.
In an indication of the disconnect between ordinary Americans and the political leaders, Grant Smith at antiwar.com reports that Americans don’t identify as Zionists:
An unprecedented poll reveals the gaping void between American identification with Israel and the official positions taken by both major political parties.
A majority of American adults – 70.3 percent – do not consider themselves Zionists when defined as “A Zionist is a person who believes in the development and protection of a Jewish nation in what is now Israel.” Only 24.9 percent say, “I consider myself a Zionist” while 4.8% provided other responses…..
In contrast to their constituents, members of both major US political parties have long operated under overwhelmingly Zionist party platforms. The 2016 Democratic party platform references Israel 9 times. Republican party platform 19. They differ little on the key issues:
Thanks to Annie Robbins.
This is heartening news for those against the occupation and land grabs. It also shows Israel that the millions of shekels it has invested in hasbara, campaigns to stop the BDS movement in Western nations, and the false narrative that they are victims of occupied people, has not, and will never work. This is why they are desperately trying to stop the BDS movement. It is hurting them. This is Israel’s self inflicted wound, and they have themselves to blame. Nothing they have done has worked in their favor, except the US government handing them endless aid and weapons. I guess part of this decline in support by Jewish diaspora was also the result of their “mowing the lawn” in 2014 made a dramatic change of attitude around the world. Decent people were horrified to see the precision bombs going into homes, entire families being wiped out, babies being pulled out of the rubble, and the unbelievable bombing of UN shelters. Again, Israel has itself to blame. The question is what now? Jared making peace in the region, and a miracle happening? Nah.
the google consumer survey, with it’s computerized results, is amazing.
https://surveys.google.com/reporting/survey?survey=x5oybzltdxt763gxep3fyxynyu
just over 70% of respondents chose “I do not consider myself a Zionist” vs 25.2% opting for “I consider myself a zionist”. the only thing radical about that is how much the sentiment is suppressed and goes TOTALLY unrepresented in congress.
Continuing the good news, the UK High Court throws out Israel boycott restrictions.
Something that will never be seen in the US.
“The High Court in London ruled on Thursday that the Conservative government acted unlawfully in trying to prevent local councils in the United Kingdom from divesting from firms involved in Israel’s military occupation.
The successful legal challenge for the right to boycott was brought by the Palestine Solidarity Campaign in March, and was supported by War on Want, the Campaign Against the Arms Trade and the Quakers.
”We couldn’t be happier that this right has been upheld by the court,” said PSC Director Ben Jamal.
Recent UK polling showed that two in five people consider BDS – boycott, divestment and sanctions – a reasonable Palestinian response to Israel’s crimes.
“Today is a victory for Palestine, for local democracy and for the rule of law,” PSC Chair Hugh Lanning, said. “Absolutely everyone has a right to peacefully protest Israel’s violation of Palestinian human rights.”
https://electronicintifada.net/blogs/asa-winstanley/israel-boycott-restrictions-thrown-out-uks-high-court
Good for you Palestinians.
NOBODY’S TALKING ABOUT THIS ON CABLE TV MAINSTREAM US INFOTAINMENT SHOWS
PHIL- “The marvel is that these changes are not reflected in our political establishment or our media.”
Come on Phil, surely you are aware that these changes will be reflected only if they reflect elite opinion. The 99% have little influence over policy and the media reflect elite opinion.
PHIL- “This is why I insist the problem is the Israel lobby, the extent to which the media and political elites are dominated by Israel supporters.”
Exactly, and a good example is the Stephen Colbert interview with Oliver Stone regarding his Putin interviews. http://www.globalresearch.ca/stones-putin-interviews-offend-a-us-establishment-drunk-on-its-own-exceptionalism/5595071 I commented on this a couple of days ago. It was a hostile interview with Colbert pressing Stone on Russian interference in our election. I thought Stone’s response was somewhat weak which I attributed to this being a promotional interview regarding his interviews with Putin. I now found out that Stone made a sharp response concerning Israel/AIPAC influence in US elections/politics but that this was edited out of the final broadcast. This is typical. Furthermore, the Jewish websites which reported on this consider Stone an anti-Semite for even discussing Jewish media influence. https://www.algemeiner.com/2017/06/15/director-oliver-stone-reportedly-went-on-unaired-anti-israel-rant-on-stephen-colberts-late-show/
The reality is that Israel enjoys the committed support of American Jewish Zionist elites and nothing will change as long as that support continues. The question which need to be asked is why these Jewish fat-cats like Saban and Adelson support Israel and Zionism? What is in it for them? Surely this would be a topic of interest for Mondoweiss.