This is an important measure of the desperation of Israel supporters in the face of the next generation’s attitudes. Josh Nathan-Kazis has a report in the Forward that with the blessing of Netanyahu the Jewish Agency for Israel plans to spend up to $300 million a year on a new p.r. campaign for Israel, principally in the United States, basically because the current efforts aren’t working. Note that the campuses are the crux of this– “The bottom line is, it’s clear it hasn’t worked,” says the Jewish Agency fundraiser– and that the Hillel director seems to think students will be won over by a program funded in part by the Israeli government. Jeez.
A Jewish Agency for Israel plan currently in development would combine donor dollars from the United States with Israeli government funds to create what is likely the most expensive pro-Israel campaign ever….