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‘Zionism’ is now a dirty word for American opinion elite, Frank Luntz concedes

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Republican pollster Frank Luntz is a guru of selling Israel to the American public, and Jewish Philosophy Place has published a Luntz Power Point that looks like a ransom note but is stuffed with polling data that reflects Israel’s crisis in US public opinion post Gaza. Some tidbits from “Communicating the Truth About Israel”.

“Zionist/Zionism a negative,” Luntz concedes. Here’s the data.

What’s your reaction to JUST the following Word / Phrase?

Israel [Favorables] 59 43 74  [59 percent of All respondents, 43 percent of students, 74 percent of “opinion elite”]

Jewish Homeland 49 36 60
Jewish Nation 48 36 58
Zionist/Zionism 21 15 29

Zionism gets the least favorable response. Now Luntz moves on to neutral and unfavorable opinion figures for Zionism:

Neutral: 53 [All respondents] 58 [students] 30 [Opinion elite]
Unfavorable: 26 27 41

So Zionism gets 41 percent unfavorable, 29 percent favorable, among the elite. That’s a problem for the Jewish state.

Luntz says that propagandists for Israel should stop talking about Israel as America’s friend, and just use the ally description. “Some people argue that the US should stop favoring Israel, that it would be better to take a neutral stand,” he frames the challenge. Tell them, “we’re allies.”

Israel is a FRIEND of the U.S. 30 29 26 [Total, students, opinion elite]
Israel is an ALLY of the U.S. 45 37 58

Luntz urges Israel’s supporters not to say that Israel’s critics are “anti-Semitic,” or to argue that anti-Semitism is still a factor in the U.S. in 2014, but to say this instead:

Everyone deserves to call somewhere home. For Jews that were forcibly scattered across the globe again and again for centuries, that home has always been Jerusalem and the land around it. For more than two thousand years and right up to today, the religious, cultural and historic home for Jewish people has been Israel.

Yes and what about the Palestinians who were forcibly scattered?

Luntz also counsels Israel-lovers not to counter the boycott divestment sanctions movement (BDS) head on, but say that the movement divides people and that’s why you shouldn’t support it. The loser argument, he says, is this one. Notice how much power he gives to BDS.

The global BDS movement is understandably appealing to people who are frustrated with Israeli policies and want take tangible steps to end Palestinian suffering. But BDS undermines progressive forces in Israel who are
working for social justice by playing into right wingers in Israel who cultivate an ‘us vs. them, Israel against the world’ mentality.

Cecilie Surasky of JVP picked this document up, at MuzzleWatch and says it reflects Israel’s p.r. crisis:

Lucky for us, it includes a great deal of current, original research on what Americans think about Israel, and what words test well in responding to their doubts. It seems to have been commissioned after Israel’s horrific attacks on Gaza–groups like the Jewish National Fund recognized that the reaction of near universal horror to Israel’s killing of Palestinian civilians was, indeed, the mother of all Israeli public relations problems.

Surasky then posts the video below, saying:

We decided to hunt down the document after spotting Frank with a Powerpoint walking around in an odd new propaganda video filled with well-dressed young Jewish fraternity members–looking like they’d just stopped by on their way to internships on Wall Street. In each interview, these young men seem increasingly isolated and devastated by pro-Palestinian activism on their campuses which they conflate with anti-Semitism. One can’t help but feel for these students. I have no doubt that for many of them, the isolation and confusion they feel is real. And I hope they get support. After all, having your world view turned upside down, and your own power and privilege challenged in ways that make you uncomfortable, is part and parcel of what we used to call a good education.

But it says everything that these students are not at a gathering with therapists, or spiritual leaders, or experts in reconciliation and peace or building a healthy Jewish life on campus. No, they are at a conference with literally one of the world’s greatest propagandists for hire.

 

 

Notice that the witnesses on the video are all men. Odd. “I do fear for my life,” one says of being pro-Israel on campus. The young men relate assaults, fractured skulls; and the film ends with the question “Never Again?” as though there’s about to be a Holocaust in the U.S. Somehow I doubt that line would float with Luntz’s respondents in his polling, above. Also this line is in the film:

Being against Israel has become the cool thing to do.

 

Philip Weiss

Philip Weiss is Founder and Co-Editor of Mondoweiss.net.

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104 Responses

  1. on November 16, 2014, 9:24 am

    These kids have been raised to “experience” anti-Semitism even when there is none to be experienced.

    • pabelmont on November 16, 2014, 10:16 am

      Giles: And, just in case there weren’t enough A-S in actuality, these kids and their pro-Israel support folks are busily manufacturing A-S — as well as, perhaps, a sense in USA that Jews are overly (unduly) powerful in economic and political terms. After all, can all the political manipulations w.r.t. Israel be either invisible or warm-and-cuddly?

      There was a time, perhaps as late as 1940s, when Jews kept their heads down, made nice in communities in which they feared to make waves. That time is gone, but the wealthy-powerful Jews are overdoing it, celebrating the end of the keep-your-heads-down era with an over-the-top lets run things around here and make sure everyone knows who is running things.

      I fear a nasty blowback. Maybe this article describes the beginnings of that blowback.

      • Mooser on November 16, 2014, 1:24 pm

        “I fear a nasty blowback. Maybe this article describes the beginnings of that blowback.”

        I’m very concerned about this. I don’t want to get caught up in the blowback! When the blowback starts, how will those administering the blowback know who is Jewish, and therefore deserves some blowback? How will they know?

      • Keith on November 16, 2014, 7:50 pm

        PABELMONT- “…lets run things around here and make sure everyone knows who is running things.”

        But if they dare to discuss who is running things, label them anti-Semites!

      • lysias on November 17, 2014, 10:52 am

        The know-all surveillance state will certainly know. The Census Bureau in 1940, even though they weren’t supposed to, kept track of where the Japanese-Americans were. (This is discussed in Edwin Black’s IBM and the Holocaust.

      • on November 17, 2014, 5:36 pm

        I don’t think that opposing a ruling elite that is screwing over the average citizen in many ways should be called racism, anti-Semitism, whatever.

        I see the fear. When the inevitable pushback comes, it will not be directed at those who have caused all these problems (at least not limited to them) and it will likely come from the Right and will be rooted in racism. I.e., all Jews may be blamed and held responsible for the actions of the “Lobby”(for wont of a better word).

        Of course if no pushback succeeds, these Zionist elites may very well rule over the destruction of Muslims in the West. These are a sick bunch of people.

      • Mooser on November 17, 2014, 11:45 pm

        ” When the inevitable pushback comes, it will not be directed at those who have caused all these problems (at least not limited to them) and it will likely come from the Right and will be rooted in racism.”

        That would be quite a switch for right wings everywhere, since they are now almost solidly pro-Zionist, as far as I know. Not that I doubt the right’s ability to turn on a dime ideologically, not at all.

    • Kay24 on November 16, 2014, 11:12 am

      I guess when they are told the world is out to get them, and that they are the most hounded people in the world, you begin to see the world that way, and see danger everywhere, even when there is none.
      I am sure there IS a some percentage of anti-Semitism, but some of it can also be false flags, and some may be due to the ugly criminal acts of Israel against civilians, including the occupation.

      What these students complain about is going on right now against the Palestinians, by their own people in Israel, including Jews marching in the streets chanting “death to Arabs”.

    • bilal a on November 17, 2014, 3:46 am

      Defending sniper shooting of kids gets old to most american ears.

      Israeli Troops Shoot 10-Year-Old Palestinian in Neck for ‘Loitering’
      http://news.antiwar.com/2014/11/16/israeli-troops-shoot-10-year-old-palestinian-in-neck-for-loitering/

      if you act like Chuck Schumer, and people react negatively, is that because they dont like your ethnicity?

  2. Horizontal on November 16, 2014, 9:48 am

    Here we go again.

    Whatever new, cushy, non-offensive word the republicans come up with to try to mask the ugliness that is Zionism, it’ll only take about 30 seconds for all the democrats to start repeating it like idiots. The democrats wouldn’t recognize a political advantage if it bit them on their backsides.

    I’m getting my stopwatch.

  3. ivri on November 16, 2014, 10:19 am

    Classical Zionism has already served its main role – to bring about the country of Israel and create a coherent nation out of the many that arrive from so many origins. Once done and solidified the instrument indeed begins to fade and new ones supersede its centrality. The focus in Israel now is consolidating its position in the extended territories that it is spread on now, which has a Zionist dimension, and bringing about a workable and stable modus-vivendi with Arabs in the different territories, where Zionism plays no role. More recently there is also an increased focus on the role of religion in the final shape of the country – where Zionism is just part of the equation. Everything in life is dynamic and so is the establishment and development process of Israel.

    • Horizontal on November 16, 2014, 11:27 am

      Classical Zionism as I understand it — the ends justify the means, saying one thing while doing another, taking one step back when necessary in order to assure the other ten taken forward, smearing anyone who disagrees with this scheme as a hater of Jews — is still very much alive.

      And who’s this Moses Vivendi you keep mentioning?

      • Mooser on November 16, 2014, 1:40 pm

        “And who’s this Moses Vivendi you keep mentioning?”

        Famous Italian-Jewish composer. Wrote “The Four Seasonings”

      • amigo on November 16, 2014, 2:26 pm

        Famoue Italian Jewish Composer who wrote , “The four Seasonings”.Mooser

        More likely Wilibald Gluck who wrote ” The dance of the blessed (hic) Spirits”.

        “Francesco Algarotti’s Essay on the Opera (1755) was a major influence in the development of Gluck’s reformist ideology.[3] Algarotti proposed a heavily simplified model of opera seria, with the drama pre-eminent, instead of the music or ballet or staging. The drama itself should “delight the eyes and ears, to rouse up and to affect the hearts of an audience, without the risk of sinning against reason or common sense”.

      • Mooser on November 16, 2014, 2:36 pm

        “More likely Wilibald Gluck who wrote….”

        Nope, not Gluck. It was Vivendi. Used to listen to it all the time. I still remember the name of the four movements: Salt, pepper, ketchup, and Schmaltz.

      • Sycamores on November 16, 2014, 4:14 pm

        wasn’t Moses Vivendi the Jewish Italian icecream vendor who was famous, for agreeing to disagree?

      • Mooser on November 17, 2014, 2:46 pm

        “wasn’t Moses Vivendi the Jewish Italian icecream vendor who was famous, for agreeing to disagree?”

        Jewish, Italian, or not, they all scream for ice scream!

    • lonely rico on November 16, 2014, 12:20 pm

      Right ivri –
      … bring about the country of Israel and create a coherent nation out of the many that arrive from so many origins.

      Bringing about the country involving an awful lot of theft, rape, destruction and murder of the indigenous people, the Palestinians.

      The focus in Israel now is consolidating its position in the extended territories that it is spread on now.

      Spread on now, illegally, contrary to international law, Geneva Conventions, and the opinion of a significant majority of the world’s population.
      Modus vivendi
      Sounds sweet, in fact involving the brutal suppression and dispossession of the Palesinians.

      Everything in life is dynamic and so is the establishment and development process of Israel.

      “Dynamic establishment and development process” in and of itself is not convincing.
      It seems to me that the Khmer Rouge had a dynamic establishment and development process for Cambodia back in the 70s, which ended up rather badly.

    • Mooser on November 16, 2014, 1:28 pm

      “The focus in Israel now is consolidating its position in the extended territories that it is spread on now, which has a Zionist dimension”

      Ah, illegally stealing (and that’s the worst way, too!) land, and ethnic cleansing have a “Zionist dimension”?

      Did you have a hand in writing the “Protocols of the Elders”? Sure sounds like it.

      • Mooser on November 16, 2014, 1:32 pm

        Aww, isn’t that nice! “Ivri” is no longer mixing up “modus operandi” and modus vivendi. Look at that. The other day he was all hot for Israel to find a modus operandi with the Palestinians.

    • Mooser on November 16, 2014, 1:38 pm

      “More recently there is also an increased focus on the role of religion in the final shape of the country – where Zionism is just part of the equation.”

      Oh my God, I’m laughing so hard it is hard to type. I think “ivri” is talking about (wait, gimme a second, I’m out of breath), what’s going on in Jerusalem!! Sure “ivri” okay, the “role of religion in the final shape”.

      But you just keep doing that with the Jewish religion, “ivri” it’ll work out good for you.

    • amigo on November 16, 2014, 2:56 pm

      “modus-vivendi:”

      “an arrangement that helps people, groups, or countries work together peacefully even though they do not agree with each other”.

      Well , well, ivri, you are accepting that Palestine is a Country.Mind telling us where her borders are.After Israel is done spreading out, that is.

  4. Kay24 on November 16, 2014, 12:10 pm

    Frank Luntz of The Israel Project:

    “2009 Global Language Dictionary[edit]
    The Israel Project commissioned a study by Frank Luntz who ran polls and focus groups to determine the best language to use to promote Israeli settlements to the American public.[12] The study was marked, “Not for distribution or publication” and was leaked to Newsweek online. It recommends being positive, framing the issue as being about peace not settlements. The document also lists arguments that don’t work, in particular noting that religious, ownership and “scapegoat” arguments failed to sway listeners, that Arab housing is being demolished in East Jerusalem because it fails to meet the building code, the worst claim by this group in the guide is “Israel is so rich and so strong that they fail to see why it is necessary for armored tanks to shoot at unarmed kids” para (3) page 90. This study states that “public opinion is hostile to the settlements – even among supporters of Israel” so instead of dwelling on settlements one should always talk positively and focus on past peace achievement. [12] [13]

    http://en.wikipedia.org/wiki/Israel_Project

    • Horizontal on November 16, 2014, 6:00 pm

      If there’s anything worse than a pair of dirty socks, it’s a pair of dirty socks doused in perfume.

      Not for distribution or publication. Yeah, I bet.

      That’s for posting this tidbit.

      • Horizontal on November 16, 2014, 6:01 pm

        Thanks, not that’s . . .

        Grrrrrrrrr

      • Kay24 on November 16, 2014, 10:35 pm

        I know what you meant Horizontal. I would suggest not correcting it. We know it is a typo, I keep making them too.

        More on Luntz from Wikipedia:

        “Criticism[edit]
        Refusal to release poll data[edit]
        In 1997, the American Association for Public Opinion Research, of which Luntz was not a member, criticized Luntz for refusing to release poll data to support his claimed results “because of client confidentiality”. Diane Colasanto, who was president of the AAPOR at the time, said

        “ It is simply wanting to know, How many people did you question? What were the questions? We understand the need for confidentiality, but once a pollster makes results public, the information needs to be public. People need to be able to evaluate whether it was sound research.[33] ”
        In 2000 he was censured by the National Council on Public Polls “for allegedly mischaracterizing on MSNBC the results of focus groups he conducted during the [2000] Republican Convention.”[34] In September 2004, MSNBC dropped Luntz from its planned coverage of that year’s presidential debate, saying “[W]e made a decision not to use focus groups as part of our debate coverage. This decision had nothing to do with Frank’s past work or politics.” Luntz disagreed, believing that MSNBC “buckled to political pressure” from activist David Brock.[35]

        2010 “Lie of the Year” award[edit]
        Luntz was awarded the 2010 PolitiFact Lie of the Year award for his promotion of the phrase ‘government takeover’ to refer to healthcare reform, starting in the spring of 2009. “‘Takeovers are like coups,’ Luntz wrote in a 28-page memo. ‘They both lead to dictators and a loss of freedom.'”[36] In an editorial response, the Wall Street Journal wrote that “PolitiFact’s decree is part of a larger journalistic trend that seeks to recast all political debates as matters of lies, misinformation and ‘facts,’ rather than differences of world view or principles.” The editors of PolitiFact announced “We have concluded it is inaccurate to call the plan a government takeover.” [37]

        http://en.wikipedia.org/wiki/Frank_Luntz

      • Horizontal on November 17, 2014, 12:01 pm

        When I voted for Obama back in 2008, I was hoping for a government takeover of the Heathcare Industry from who had it then — Big Pharma and Big Insurance. Well, we all know how that turned out.

        Funny how no Jews seem to ever live in buildings that don’t meet code. I have to think that Luntz is in some part evil for attempting to sell this. I know I wouldn’t do it no matter how much they paid me.

  5. American on November 16, 2014, 12:36 pm

    ” Notice that the witnesses on the video are all men. Odd. “I do fear for my life,” one says of being pro-Israel on campus. The young men relate assaults, fractured skulls; and the film ends with the question “Never Again?” ->>>>>

    Time to call the bluff of US zionist.
    When they complain that everyone is against them and people dont like them, say you’re right, we dont’ like you and we’re fed up with your Israel crap.
    Agree with them that anti semitism is rampant, a holocaust is about to occur and they should run for their lives to Israel.

    See how many of them actually leave.

    • Marnie on November 17, 2014, 8:44 am

      None I bet. It’s much more satisfying to feign “terror on college campuses across the americas”. I don’t believe any of this garbage at all. They fell weird because they don’t get a standing ovation every time they claim they are zionists? The problem isn’t they are afraid or being attacked, the problem is people are finally starting to care about the “other”, and of course the fallout from the latest waltz in Gaza. How do they get back on top? Creating a situation that doesn’t exist, danger outside of israel for the Jews.

  6. annie on November 16, 2014, 12:58 pm

    Luntz urges Israel’s supporters not to say that Israel’s critics are “anti-Semitic,” or to argue that anti-Semitism is still a factor in the U.S. in 2014, but to say this instead:

    Everyone deserves to call somewhere home. For Jews that were forcibly scattered across the globe again and again for centuries, that home has always been Jerusalem and the land around it. For more than two thousand years and right up to today, the religious, cultural and historic home for Jewish people has been Israel.

    someone used this line in here recently. i’ll see if i can dig it up. maybe it was ivri. almost this exact phrasing.

    • seafoid on November 16, 2014, 1:22 pm

      *Everyone deserves to call somewhere home

      Except the Palestinians who have 23 other countries to go to

      *For Jews that were forcibly scattered across the globe again and again for centuries –

      apparently many of them liked where they lived .And trade brought them places.

      *that home has always been Jerusalem and the land around it. –

      It hasn’t. Not if you look at Ashkenazi cuisine or the guys with the furry hats . No other middle Eastern religious sect wears furry hats in the Levant. Guess why.

      * For more than two thousand years and right up to today, the religious, cultural and historic home for Jewish people has been Israel.

      Religious pole, yes. home, no
      Cultural home- no
      Historic home- no, unless Germany is the historic home of the people of England

    • seafoid on November 16, 2014, 1:46 pm

      ” Luntz urges Israel’s supporters not to say that Israel’s critics are “anti-Semitic,” ”

      they couldn’t do that if Israel’s life depended on it. And they don’t. And it does.
      pro Semitic is not pro torture. Never was.

    • ivri on November 16, 2014, 1:52 pm

      Don`t worry, Annie, Ivri is not the user name Luntz uses in this forum…
      As a matter of fact the macro historic view that this little piece of land is the natural home of the Jewish people is part and parcel of not just Zionism (which is a recent movement) but Judaism itself, whose core consists of the triplet: the Nation (the Hebraic tribe), the Religion and the (promised) Land.
      Miraculously, from a Jewish angle (and even beyond), all the three managed, after millennia, to come together in this very era. No wonder then that there is such a huge effort to cling to it whatever the challenges.

      • annie on November 16, 2014, 6:49 pm

        , Ivri is not the user name Luntz uses in this forum…

        perhaps my comment suggested that to you ivri, but i was merely suggesting the person who wrote it here took luntzy hasbara lessons and used his phrasing.

        edit, never mind. i found the comment i was thinking of and it’s not verbatim. false alarm ;)

      • Shingo on November 16, 2014, 6:57 pm

        As a matter of fact the macro historic view that this little piece of land is the natural home of the Jewish people is part and parcel of not just Zionism (which is a recent movement) but Judaism itself, whose core consists of the triplet: the Nation (the Hebraic tribe), the Religion and the (promised) Land.

        Judaism says no such thing. In fact the 3 oaths explicitly forbid Jews to colonize Palestine.

        The fact that Zionism has high jacked Judaism is not a miracle, it’s a tragedy.

      • eljay on November 16, 2014, 7:17 pm

        >> ivreee: … the macro historic view that this little piece of land is the natural home of the Jewish people …

        Palestine is not the “natural home of the Jewish people” – it’s the natural home of the inhabitants of Palestine (including Palestinian Jews).

        Palestine was partitioned into two states. Each state should be the natural home of its citizens, immigrants, ex-pats and refugees, equally. Neither state should be a religion-supremacist (or any other type of -supremacist) state of and for members of one group both within that state and elsewhere in the world.

      • eljay on November 16, 2014, 8:32 pm

        >> ivreee: Miraculously, from a Jewish angle (and even beyond) …

        It’s a deranged mind – a Zio-supremacist mind – that views as miraculous:
        – Jewish terrorism;
        – the ethnic cleansing of Palestinians from their homes and lands;
        – the establishment of an oppressive, colonialist, expansionist and supremacist state;
        – a 60+ years, ON-GOING and offensive (i.e., not defensive) campaign of aggression, oppression, theft, colonization, destruction, torture and murder.

      • Mooser on November 17, 2014, 7:18 pm

        “Judaism says no such thing. In fact the 3 oaths explicitly forbid Jews to colonize Palestine”

        Nah, you got to read the Holy Books different. More like each verse stands on its own, and is relevant out of context or story or time. Inerrant, I think they call it.

      • Mooser on November 17, 2014, 11:51 pm

        “As a matter of fact the macro historic view that this little piece of land is the natural home of the Jewish people is part and parcel of not just Zionism (which is a recent movement) but Judaism itself,”

        Yup, that’s always the first thing a Zionist says: ‘Blame the Jews!’

    • Horizontal on November 16, 2014, 6:03 pm

      . For more than two thousand years and right up to today, the religious, cultural and historic home for Jewish people has been Israel.

      Then what the hell are they doing in Palestine?

      • RoHa on November 17, 2014, 2:16 am

        “Everyone deserves to call somewhere home. For Jews that were forcibly scattered across the globe again and again for centuries, that home has always been Jerusalem and the land around it. For more than two thousand years and right up to today, the religious, cultural and historic home for Jewish people has been Israel.”

        Amphiboly. “Home” – the dwelling where my family lives – vs. – the country where my religion originated.

        Using the first meaning, we discover that most Australian Jews can call various bits of Australia “home”. Using the second meaning, we discover that Korean Christians can call Palestine “home”.

        This shows he is talking complete and utter [insert one of RoHa’s favourite words].

  7. American on November 16, 2014, 1:22 pm

    http://www.haaretz.com/news/diplomacy-defense/.premium-1.626608#

    Secret EU document outlines sanctions to impose if Israel thwarts two-state solution
    Proposal is still at early stage, but is said to offer far more ‘stick’ than ‘carrot’ to Israel if it makes a two-state solution unviable.

    I’ll believe they are serious if they ever sanction Israel, not just settlements.

  8. seafoid on November 16, 2014, 1:30 pm

    Luntz can only do so much. If he really was super talented he could have come up with material to defend Isrel on social media this summer. Nut he couldn’t. He’s merely human.
    and Zionism is as respectable a word as child abuse now in the US. That’s hard, isn’t it? how to spin that positively back to all the Hebrew speakers in Israel?

    And that’s the problem with Zionism. It takes up too many evenings.

    • ivri on November 16, 2014, 2:00 pm

      @seafoid
      I think the problem is not with Luntz or others but with you, man – you make a huge effort to belittle what is intrinsically grand (see my remark above here). It can`t work no matter how much you try – a miracle is taking place and an avowed heretic fights it. What chance you have?

      • seafoid on November 17, 2014, 3:18 am

        “It can`t work no matter how much you try – a miracle is taking place and an avowed heretic fights it ”

        There are no miracles. Just facts. Gd doesn’t care either

      • amigo on November 17, 2014, 10:12 am

        “you make a huge effort to belittle what is intrinsically grand (see my remark above here).”ivri

        There is absolutely nothing grand about zionism.It represents all that is vile and barbaric and it needs to be eradicated , for the sake of mankind and especially Judaism/Jews.

      • American on November 17, 2014, 11:58 am

        ” intrinsically grand’….???

        More like dog shit on the bottom of the world’s shoe.
        It will be scrapped off eventually.

      • Horizontal on November 17, 2014, 12:10 pm

        ivri ~

        Even for you, this comment is lame: “. . . you make a huge effort to belittle what is intrinsically grand.”

        If it were so intrinsically grand, it would have more of a natural following among humanity and wouldn’t need the constant stream of bribes, payoffs, threats, lies, disinformation, million-dollar smear campaigns, hysteria, violence, death, intimidation and international law-breaking in order to prop it up, now would it?

        The Grand Canyon is intrinsically grand. Have you been? It doesn’t need a lobby to convince you of the fact. Israel’s a far cry from the Grand Canyon.

      • Mooser on November 17, 2014, 2:54 pm

        “– you make a huge effort to belittle what is intrinsically grand -“

        Skunk-water, Skunk-water,
        Injun-meal shorts! Cat follow devil,
        and swaller these warts!

    • Mooser on November 16, 2014, 2:45 pm

      Even Zionists don’t like the word anymore! Here’s Louise Mensch on Twitter:

      “Going to clean out my feed for racists. Anybody using the term “Zionist” to me is automatically muted for antisemitism. “

      “So you’d mute Theodore Herzl? Er, OK.”

      “Who? If he uses Zionist then yes. Cheap code word for Jew. Antisemitism. Not having it”

      • a blah chick on November 16, 2014, 4:39 pm

        Mooser, I told that Louise Mensch story in my own comment but it’s still in moderation.

        Great minds think alike.

      • Mooser on November 17, 2014, 2:55 pm

        ” I told that Louise Mensch story in my own comment but it’s still in moderation”

        Moderation? You’re lucky. They put mine in 21-day quarantine!

    • Horizontal on November 16, 2014, 6:07 pm

      If he really was super talented he could have come up with material to defend Israel on social media this summer.

      Maybe he wasn’t on anyone’s payroll yet. He does like to get paid to pinch out this flummery.

  9. Abierno on November 16, 2014, 2:47 pm

    Luntz’ largest mistake is that he’s concerned with verbiage. We live in a visual culture – and the tacit consensus is that visual representations are far more truthful than verbal. Cellphone cameras which directly connect to the Internet, security and video cameras have been most contributory to the delegitimization of israel and its US/European claques and disruptive to its claims to be an innocent victim of violence and antisemitism. The apocalyptic destruction of Gaza in Israel’s most recent incursion is a case in point. The images of F 16s raining bunker busting bombs on UN schools where innocent civilians had taken refuge and wherein the UN had repeatedly given the IAF the coordinates says it all. The deliberate bombing of the children playing on the beach has become an iconic photo that appears and reappears. These, as well as grainy videos of Palestinian children being brutally physically assaulted by large, well armed Israeli police and the also iconic videos of a few being executed in cold blood – are more and more defining Israel. Hasabara has few if any tools to counter these bloody, graphic images.

    • a blah chick on November 16, 2014, 3:52 pm

      Did you hear the latest conspiracy theory? Those kids playing on the beach weren’t killed by Israel but by mines planted by Hamas.

      Do they ever take responsibility for anything they do?

    • seafoid on November 16, 2014, 5:07 pm

      Great point, especially for social media where images trump words. Zionism is all about verbal sleight of hand managed by trusted media gatekeepers and social media is about free exchange of ideas between individuals where Zionism
      A does not have enough people
      B does not manage the message

    • Horizontal on November 16, 2014, 6:42 pm

      Images do indeed have an impact, but they don’t seem to sway the folks who make policy or who foot the bills for this slaughter, which continues to be completely pro-Israel for both parties. The fear I have is that Luntz has a track record of making these phraseology contortions work, and by applying his nice-sounding terms, he may not ultimately win the debate, but this holding action could delay political change for a decade or more.

      Right now, look how this has been working:

      “Luntz concluded that “the Israeli government does not really want a two-state solution, but that “this should be masked because 78 per cent of Americans do.”

      wikipedia Frank Luntz

      That exactly explains every illogical pronouncement droning out of the White House & State Department regarding the two state solution no one really believes in, doesn’t it?

  10. surewin on November 16, 2014, 3:35 pm

    “Being against Israel has become the cool thing to do.”

    It’s only a matter of fashion, and the lightweights who are against Israel this season will forget all about it by spring.

    • seafoid on November 17, 2014, 4:02 am

      “the lightweights who are against Israel this season will forget all about it by spring. ”

      As soon as the hasbara reinforcements turn up. I expected them 3 years ago but still no sign of them

    • RoHa on November 19, 2014, 10:42 pm

      I fear you are right, but I hope you are wrong. The fashionable elite does not always change its fashions every season. For example, they still cling to, and promote, the belief that man-made CO2 is having a serious effect on the climate, despite the ever-mounting evidence to the contrary.

      Let us hope they can be as steadfast in their condemnation of Zionism, where the facts are, for once, on their side.

  11. a blah chick on November 16, 2014, 3:48 pm

    ‘Zionism’ is now a dirty word for American opinion elite’

    Thank God for Twitter, take it away Louise Mensch!

    Going to clean out my (Twitter) feed for racists. Anybody using the term “Zionist” to me is automatically muted for antisemitism.
    4:50 PM – 17 Aug 2014

    Someone then asked the obvious.

    Sean Thomas Knox—- @LouiseMensch So you’d mute Theodore Herzl? Er, OK.
    4:53 PM – 17 Aug 2014

    @thomasknox who? If he uses Zionist then yes. Cheap code word for Jew. Antisemitism. Not having it
    4:54 PM – 17 Aug 2014

    Is it any wonder some of them think the Nakba didn’t happen?

  12. Shingo on November 16, 2014, 4:11 pm

    But BDS undermines progressive forces in Israel who are working for social justice by playing into right wingers in Israel who cultivate an ‘us vs. them, Israel against the world’ mentality.

    Whenever I hear this lame excuse I can’t help but laugh at the very people who support sanctions against Iran, arguing that MORE sanctions are needed to force Iran to comply.

    The other dishonest point here is that that those who use it pretend they are not supporters if the hardliners. Luntz is so pro Likud as are those who listen to Luntz for advice.

    • seafoid on November 16, 2014, 5:13 pm

      Luntz reminds me of Kurtz, a character of Joseph Conrad’s who also plays a big role in a colonial operation, also attains exalted status, is also an extremist, says “kill the brutes” as luntz surely thinks and whose career ends in failure as luntz’s surely will. For Zionism is the heart of darkness.

  13. Shingo on November 16, 2014, 4:14 pm

    Having just watched the video, I must say I wpuld be alarmed if these stories of violence and abuse were true.

    But where are the news reports of these incidents? Why do they not feature prominently at ADL reports, when Foxman and co are so desperate for material?

  14. 666 on November 16, 2014, 4:22 pm

    great to see the anti bds movement taking shape…..

  15. MRW on November 16, 2014, 6:20 pm

    The video shows a guy named Shane talking about a demonstration in downtown Calgary involving students from the University of Calgary, among others. What a crock of shit. I was there. None of what he said happened. The Jewish groups were organized by the JDL, which is rife in Canada (namely, Toronto) after they got kicked out of the US over 20 years ago. The JDL were flown and bussed in for this demo, and led by Ezra Levant in absentia. Calgary wasn’t biting.

    And this kid says he is afraid for his life? Jeezuss. What a bunch of BS. Waiting for the check from Adelson?

    • Shingo on November 16, 2014, 7:01 pm

      Yes the JDL is listed as a terrorist group in the US

      • MRW on November 17, 2014, 12:04 am

        I was up there visiting this summer when it happened, and there were accusations coming from Toronto that the hip, young radio station anchors on their #1 Millennial rock station were anti-semites for siding with the Palestinians in the then ongoing war. These kids reacted with a quiet fury and called their accusers while on the radio and the talk was frank and something you would never hear on a radio down here. I was driving. I was so stunned I pulled over and listened with my mouth hanging open.

        Alberta is a very conservative province. These kids were having none of Israel’s hasbara mouthed through the JDLniks in Toronto. They were so polite, but their arguments were devastating. Their main argument was the injustice, and they hounded it, taking umbrage and scorning anti-semitism slurs. They scoffed when the accuser tried to slip it by, and reverted to their recitation of facts, which they were reading from print and internet accounts. Their most powerful effect was the palpable sense of indignation that they would be brought to account for their sense of fair play.

      • Shingo on November 17, 2014, 5:12 am

        They were so polite, but their arguments were devastating.

        Makes one wonder whether these fake accounts of physical assaults were metaphorical and a blow to their hasbara.

  16. MRW on November 16, 2014, 6:22 pm

    They’re all “afraid for their lives” by being hit with a barrage of words? Imagine how Palestinian kids feel with real bombs and bullets?

    Pussies.

  17. Citizen on November 16, 2014, 6:26 pm

    Here’s Luntz explaining how to Israeli leaders how to sell Israel to Americans: http://www.jpost.com/Opinion/Columnists/Editors-Notes-The-word-according-to-Frank

    He makes me want to puke; I’ve seen a few of his Fox channel polls, including his orchestration of live American dummies. One would like to think after Bernays and Goebbels the folks would;t be so gullible, easily led, all the while they are merely props actually thinking they opine a contribution based on some independent thought.

    • MRW on November 17, 2014, 1:29 am

      Citizen, that was an incredible interview with Luntz.

    • Eva Smagacz on November 17, 2014, 3:53 pm

      Wow Citizen,
      That interview IS awesome. Like going back in history and reading interview with young Goebbels (in fairness to Goebbels, he did not bother with perceptions of foreigners) – selling evil wrapped in fluffy sweetness and brotherly love.

  18. JLewisDickerson on November 17, 2014, 12:12 am

    RE: “‘Zionism’ is now a dirty word for American opinion elite, Frank Luntz concedes”

    MY COMMENT: I can’t imagine why!*

    * SEE: “Why rebuilding the Temple would be the end of Judaism as we know it”, By Tomer Persico, Haaretz.com, Nov. 13, 2014
    The current drive of Jews, both Orthodox and secular, to ascend to the site of the Holy Temple and rebuild it, reflects a sea change in the Zionist camp.
    • LINK – link to haaretz.com – See more at: http://mondoweiss.net/2014/11/videos-jerusalem-skunk/comment-page-1#comment-723099

  19. JLewisDickerson on November 17, 2014, 12:21 am

    RE: “‘Zionism’ is now a dirty word for American opinion elite . . .”

    MY COMMENT: I can’t imagine why!*

    * SEE: “Why rebuilding the Temple would be the end of Judaism as we know it”, By Tomer Persico, Haaretz.com, Nov. 13, 2014
    The current drive of Jews, both Orthodox and secular, to ascend to the site of the Holy Temple and rebuild it, reflects a sea change in the Zionist camp.
    • LINK – http://www.haaretz.com/news/features/.premium-1.626327

  20. ckg on November 17, 2014, 9:31 am

    Luntz’s slides don’t define “opinion elite”, but here is an older definition from the Oct 2007 edition of San Diego magazine:

    “opinion elite” — a term coined by Luntz. It refers to folks who are college
    educated, make at least $65,000 annually, voted in the 2006 national elections
    and watch at least an hour of news per day.

    I would expect that Luntz has updated the definition. I would also not be surprised if the majority of Mondoweiss commenters qualified under whatever definition he uses.

    • lysias on November 17, 2014, 11:00 am

      I don’t watch at least an hour of news a day. I guess I don’t qualify as elite (and I suspect the same is true of a lot of other Mondoweiss commenters).

      • ckg on November 17, 2014, 2:09 pm

        Very true, lysias. But I bet you read the news for at least that amount of time. (I gave up watching the news in 2003.)

  21. eljay on November 17, 2014, 10:33 am

    Being against Israel has become the cool thing to do.

    Being against all forms of injustice and immorality – including Jewish and other forms of supremacism – is not a “cool thing” to do: It’s the right thing to do.

    Zio-supremacists work very hard to convince people that past and ON-GOING acts of injustice and immorality are unjustifiable and unacceptable…unless Jews commit them.

    • annie on November 17, 2014, 12:56 pm

      being against racism has become the cool thing to do.
      being against genocide has become the cool thing to do.
      being against apartheid has become the cool thing to do.
      being against zionism has become the cool thing to do.
      being against Israel has become the cool thing to do.

      you bet

      • hophmi on November 17, 2014, 5:09 pm

        “being against racism has become the cool thing to do. being against genocide has become the cool thing to do. being against apartheid has become the cool thing to do. being against zionism has become the cool thing to do. being against Israel has become the cool thing to do.”

        Being self-righteously smug has become the cool thing to do. Beware of fads, especially the kinds favored by college students.

        There is no evidence whatsoever that being against genocide is cool for anti-Israel activists. Quite the opposite. In the past 20 years, you’ve stood against intervention in Bosnia and Serbia to stop the genocides there, and I don’t recall your taking much of an anti-genocide position during Sudan’s two genocides in the last decade. In fact, if I remember correctly, most of you resisted calling it a genocide.

      • annie on November 17, 2014, 7:39 pm

        i’m not cool, so i wouldn’t know. but if luntz said it, i’ll believe it. also, i don’t personally know any anti israel activists and don’t recall ever meeting and activist who self identified like that, so i can’t speak for them. but someone just did, maybe you should ask khyungbird: http://mondoweiss.net/2014/11/zionism-american-concedes/comment-page-1#comment-723326

      • Mooser on November 18, 2014, 11:48 am

        “Being self-righteously smug has become the cool thing to do. Beware of fads, especially the kinds favored by college students.”

        And Hophmi might go on to say ‘On the other hand, being bigoted, and colonialist, and right-wing? That’s real rebellion! Yes sir, when you are a right-wing Zionist-Jewish-American, you are really ‘stickin’ it to The Man’, showing the world you will stand by your convictions, alone and unafraid, against any odds!’

    • Kay24 on November 17, 2014, 3:01 pm

      It is cool to be against ON GOING acts of injustice and immorality against innocents, by those who still howl about injustice and immorality against them decades ago. Never again does not apply to only one ethnicity.

  22. JohnB on November 17, 2014, 10:39 am

    I would like to encourage all concerned to look up the definition of ‘Semite.’ Perhaps even check out population DNA studies at John’s Hopkins as to the probable ancestry of the current Zionist government and population in Palestine.

    Mark Twain is said to have remarked that if you took out the ‘came to passes’ in the book of Mormon you would be left with a pamphlet (A humorist, he, remember?) I tend to wonder what would be left if you took out all the holders of ‘dual citizenship’ from governments . . . imagine what the ‘founding father’s’ would say about the matter, or better yet actually read their writings.

    I wonder too what my mom, who attended wonderful OU almost a century ago, commuting on horseback, would say about the current ‘ice queen’ spokesperson and apparent tenor (tenure?) tendencies of the place . . .

    I keep hoping for ‘God’ to tell me straight whats going on but apparently ‘God’ only communicates direct with those animals, like George Bush of recent, who are ‘more equal than others.’ I may have missed the message as my hearing is poor due to decades of ‘loud noise’ – guess I’m stuck with my own accrued and constantly challenged beliefs.

    I believe that much confusion could be eliminated if DNA testing were mandatory for individuals claiming ancestral privilege, if such must be imagined.

    • just on November 17, 2014, 1:15 pm

      thanks for that, lysias.

      From your link: “If you’re critical of a policy position, and you don’t take a stand,” Massey said, “that’s cowardly.”

      amen.

    • Kay24 on November 17, 2014, 2:51 pm

      Thanks for linking. I am glad that the Princeton professors are making this an issue. Academia always take a leading role in showing how not to be afraid of making a stand, and face the threats and attacks that will follow.

  23. hophmi on November 17, 2014, 1:53 pm

    I’m not surprised by this; I’ve known this for some time. The positive numbers are actually higher than I thought; the poll suggests that most Americans . But Zionism is like Obamacare. It’s a term that’s been subjected to an intense negative propaganda campaign, and it’s a -ism, and most Americans don’t generally like -isms to begin with unless they’re capitalism and patriotism. The negatives on socialism are probably much higher, and most Americans would probably say that they view Social Security and Medicare

    The important thing is that – also like most of Obamacare – Americans agree with the substantive policy itself. The numbers show most Americans think Israel is an ally and agree with the idea that there should be a Jewish homeland, which is the core of what Zionism is. So this is not really a problem for the Jewish state.

    • eljay on November 17, 2014, 2:44 pm

      >> hophmeee: … Zionism is like Obamacare. It’s a term that’s been subjected to an intense negative propaganda campaign … The numbers show most Americans think Israel is an ally and agree with the idea that there should be a Jewish homeland, which is the core of what Zionism is.

      It’s disturbing and disappointing to know that the positive propaganda campaign waged by Zio-supremacists and their supporters in defence of Jewish supremacism in a supremacist “Jewish State” – “the core of what Zionism is” – has been more effective than the campaign waged in defence of Palestinians by people who believe in the ideals of justice, accountability and equality.

  24. Mooser on November 17, 2014, 2:42 pm

    Oh Hopmi,, don’t be such a luntz, already!

    • Kay24 on November 17, 2014, 2:55 pm

      Heh, good response. :))

      • Mooser on November 17, 2014, 3:05 pm

        Well, just remember, there’s no such thing as a free luntz.

  25. khyungbird on November 17, 2014, 5:14 pm

    While I’d like to think this is good news and reflects a shift in American thinking, let me suggest an alternate interpretation: most Americans don’t really understand the terms “Zionist” or “Zionism” and have negative impressions of them even while being pro-Israeli.

    This is based on my own experience being a dumb default pro-Israeli American years ago in college. The American media always uses the terms “Israel” and “Israeli,” never “Zionist.” Sure, occasionally a US politician will announce they’re a “proud Zionist,” and I get the impression it’s used within the Jewish community. But 95% of the time when the word “Zionism” is heard by non-Jewish white Americans, it’s either being used by pro-Palestinian activists. In college, the primary other place I ever heard the word “Zion” was in reference to the Protocols of the Elders of Zion. So, I assumed “Zionist” was a racial slur and/or a misappropriation of a Jewish term.

    To this day, even knowing the history and real meaning of the term, I avoid using the Z word whenever I’m arguing about Israel with typical mainstream white Americans. Calling myself “anti-Israel” sounds much better than calling myself “anti-Zionist.” Basically, the pessimistic part of thinks the only reason “Zionism” scored lower on the poll than “Israel” is because non-Jewish white Americans aren’t familiar with the term and/or think of it as an Anti-Semitic term. Sadly.

    • annie on November 17, 2014, 6:41 pm

      Calling myself “anti-Israel” sounds much better

      somehow i’m not finding that completely convincing.

      • khyungbird on November 17, 2014, 9:45 pm

        Well, “anti-Israel” sounds better than “anti-Zionist” to *me*, at least. I really think Americans are just so ill-informed about the topic and that the word “Zionism” sounds bad to mainstream Americans and summons up images of Elders of Zion and racism (at least more than, say, Zion National Park or “The Matrix.”) But maybe that was a delusion that only I had, back when I was young and stupid; I’d certainly prefer to think no one else was/is that dumb.

  26. Dan From Away on November 17, 2014, 5:20 pm

    How do Palestinians see the concept of a home?

    http://www.palestineposterproject.org/poster/al-bayt

    Poster title: Home

    The chicken has a home. The home of the chicken is called a chicken coop.

    The rabbit has a home. The home of the rabbit is called a cave.

    The horse has a home. The home of the horse is the stall.

    Even fish have a home. The home of the fish is the river, the lake and the sea.

    The cat roams around day and night. But even he has a home that he can go to.

    The bird has a home in the trees.

    His home is called a nest. Everyone needs a home.

    All humans need a home that is secure and peaceful.

    Today, the Palestinians do not have a home.

    The house and the place where the Palestinians live is not their home.

    Where is the home of the Palestinians? Today, the Palestinians do not live in their homes. In their homes live their enemies. Who are the enemies of the Palestinian? Those who have occupied their homes.

    How are the Palestinians going to retake their homes?

    The Palestinians will fight an armed struggle to take back their homes. Someday the Palestinians will return to live in their own homes.

    • just on November 17, 2014, 7:31 pm

      thank you, Dan.

    • Mooser on November 17, 2014, 7:34 pm

      Beautiful poster, Dan.

    • RoHa on November 17, 2014, 8:23 pm

      “The house and the place where the Palestinians live is not their home.”

      Same amphiboly as I referred to above.

  27. Qualtrough on November 18, 2014, 8:40 am

    Everyone deserves to call somewhere home. For Jews that were forcibly scattered across the globe again and again for centuries, that home has always been Jerusalem and the land around it. For more than two thousand years and right up to today, the religious, cultural and historic home for Jewish people has been Israel.

    Really? And here I thought the world was moving away from it being cool for countries to belong exclusively to one race or religion. You know. like that 20th European regime that we dare not compare Israel to.

  28. Helena Cobban on November 18, 2014, 5:21 pm

    You have to admit the video is very weird. It’s a huge gathering of members of the Jewish AEP fraternity from around the US and Canada. Gathered in some lovely, up-market hotel…

    The kids are identified in the video only by their first names, as though it’s an AA meeting or something. Or, in some kind of suggestive way (to go along with the deliberately scaremongering demo scenes in the intercuts) to suggest that these nice fraternity brothers might be scared of fully identifying themselves in public… But if the latter, shouldn’t they have done some face- and voice-masking? Certainly, anyone who’s in their home colleges could easily recognize their faces.

    So it might be better to think of this as *potentially* an AA-type gathering for recovering Zionists?

    Was that really Luntz skipping around in the middle? Also bizarre…

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