On May 31, General Mills announced that it had divested from its business in Israel and would stop making Pillsbury products in an illegal West Bank settlement. The move came after a two-year campaign by the American Friends Service Committee, which called on consumers to boycott Pillsbury products until they stopped manufacturing on stolen land. Michael Arria speaks with the AFSC’s Economic Activism Director Dov Baum about the successful boycott campaign, and what comes next.
