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Ben & Jerry’s

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Ben & Jerry's ice cream for sale in Israel in 2014 (Photo: Uziel302/Wikimedia)

Ben & Jerry’s is a company that made progressive politics part of its global brand from the very beginning. It’s openly embraced environmentalism, voting rights, the Black Lives Matter movement, and other causes. Palestine has long been viewed as a third rail issue, even among liberals, but not in this case. The political attacks and economic threats didn’t stop the company’s board from suing its parent company or deter it from adding the disclaimer and updated map to its website. If Ben & Jerry’s can show other companies that they can divest from apartheid and survive, that’s a positive.

The successful effort by the Israeli government and its American friends to overturn the Ben & Jerry’s boycott of the settlements as a supposed “antisemitic” action shows that it is pointless for activists to selectively boycott the illegal settlements. No– boycotts should be aimed at Israel. There is no such thing as a good Israel on one side of the Green Line and a bad one in the occupation. It is all one apartheid state.

Ben & Jerry's ice cream for sale in Israel in 2014 (Photo: Uziel302/Wikimedia)

Unilever, the parent company of Ben & Jerry’s, has announced that it will continue to sell ice cream throughout Israel and the occupied West Bank. Last summer Ben & Jerry’s claimed that it would end its business in the “occupied territories” by the end of this year because it was “inconsistent with our values.”
Unilever sold the Israeli branch of the Vermont-based brand to Avi Zinger, owner of American Quality Products. Zinger can now sell the ice cream under Hebrew and Arabic names throughout the region, including the illegally occupied West Bank.