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Protesters call on General Mills to stop manufacturing Pillsbury products on an illegal settlement in the occupied Palestinian territory in September 2020. The demonstration took place at the corporation's Minneapolis headquarters on the eve of its annual board meeting. (Photo: Emma Leigh Sron / AFSC)

On May 31, General Mills announced that it had divested from its business in Israel and would stop making Pillsbury products in an illegal West Bank settlement. The move came after a two-year campaign by the American Friends Service Committee, which called on consumers to boycott Pillsbury products until they stopped manufacturing on stolen land. Michael Arria speaks with the AFSC’s Economic Activism Director Dov Baum about the successful boycott campaign, and what comes next.

The Pillsbury Doughboy

On May 31 General Mills announced that it divested its stake in its Israeli subsidiary. For the last two years the company has been targeted by the American Friends Service Committee (AFSC) over the fact that some of its Pillsbury products are manufactured in an illegal Israeli settlement.

For the last couple years, we’ve heard a lot about the perils of “Cancel Culture” and the free speech crisis that has plagued our universities, but it’s very clear that this alleged problem only applies to certain viewpoints. The people who push these narratives don’t care if Palestinians or advocates for Palestine are literally silenced.