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Internet etiquette: bloggers on same publication criticize one another

Jeffrey Goldberg's attack on George Bisharat's op-ed in Saturday's WSJ. A friend writes:
It seems absurd to me to attempt to discredit Bisharat merely for
wanting to extend equal rights to Israelis and Palestinians.  Equal
rights in 2009 is American as apple pie.  Goldberg needs to come up with something better to be taken seriously. 

Weiss: Interesting that Goldberg (who hopped on to the wrong ice floe on Gaza and won't get off, even as he crosses the Arctic Circle heading south) is taking on his teammate Andrew Sullivan. What is the protocol within an internet "publication" for disagreement? Back in print days, most magazines observed a We're-not-the-Village-Voice rule. I.e., the columnists fight openly at the Village Voice, we don't do that. But last week in his very first week as a blogger, Steve Walt was attacked by fellow Foreign Policy blogger David Rothkopf for allegedly having an "anti-Israel" "jihad." Walt handled the vicious comment (or as he said, "loaded language") with his usual aplomb. But he recognizes, on the web, it's Village Voice rules.