Check this out, everything about this sends chills down my spine. New Seasons Grocery stores markets themselves as local and socially conscious.
We're passionate about the community where we all live. That's one of the reasons we give first preference to local growers, fishers, farmers and ranchers. New Seasons Market is proud to donate 10 percent of our after-tax profits to nonprofit (501 c3) organizations in the Portland area. Greatest attention is given to organizations dedicated to feeding the hungry, educating our youth and improving our environment. A common theme running through many of us is our enthusiasm for giving back to our neighborhoods.
Yeah, well giving back to your neighbors while profiting off apartheid isn't cool. This is cool and one of the best BDS flashmobs I've ever seen:
“New Seasons cannot claim to be friendly and local while it continues to stock products made by Israel, a gross violator of international law,” said Wael Elasady, member of Students United for Palestinian Equal Rights and flashmob participant. “There’s a glaring discrepancy between their ethical image and the products they profit from.”