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The Titanic of the occupation — SodaStream (Update)

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SodaStream stocks dropped another 21% today, an all time low for the home seltzer corporation whose principal manufacturing facility is located on a Jewish settlement in apartheid Occupied Palestine. Officially the story is revenues: SodaStream Shares Plunge To All-Time Low On 53% Income Decline.

Screen shot: SodaStream stocks Oct.7, 2014

Screen shot: SodaStream stocks Oct.7, 2014

Unofficially,  it’s the boycott. The 52-week high for the corporation was $64 and it’s lost 2/3 of its value over the past year, now hovering under $22 a share. When Barclays cut SodaStream’s rating to “Underweight” in May, predicting the company would sell for as little as $35 a share within a year, Barclays analyst David Kaplan cited “rising competition and short-term performance risks”. But Kaplan saw the boycott damage back in February:

“John Kerry made comments about the economic damage of the sanctions and this scared investors a lot,” David Kaplan, an analyst at Barclays Plc who has a buy recommendation for SodaStream, said by phone from Tel Aviv. “On top of that, they missed earnings without clarifying why they had missed earnings and what they plan to do going forward. The stock will be down until they figure out a way to restore confidence.”

This isn’t just about scared investors, it is about scared consumers. (Zero Hedge my bold)

“We are very disappointed in our recent performance,” said Daniel Birnbaum, Chief Executive Officer of SodaStream. “Our U.S. business underperformed due to lower than expected demand for our soda makers and flavors which was the primary driver of the overall shortfall in the third quarter. While we were successful over the last few years in establishing a solid base of repeat users in the U.S., we have not succeeded in attracting new consumers to our home carbonation system at the rate we believe should be achieved.

Predictably SodaStream’s vaunted “mixologist competition” flopped. It’s not just about “attracting new consumers”, it’s the bloody bubbles!

From Zero HedgeSodaCreamed: SODA Bubble Fizzles After Abysmal Guidance; Stock Halted

SODA stock actually had to be halted: [what “halted” means http://en.wikipedia.org/wiki/Trading_halt ]

• Revenue to be approximately $125.0 million; expected: $154.4 million

• Operating income to be approximately $8.5 million; expected: $17.6 million

Translated: the SodaStream fad is officially over…frankly, right now we have no idea how to turn around the Titanic after it has hit the Iceberg.

Analysts, it’s time to be honest about why SodaStream is tanking. Take a look at this, it may take a while to download but it’s worth it. BDS works. SodaStream’s brand is the Titanic.

Update: This just in from Equities.com, finally some mention of the Scarlett effect in today’s coverage, and how the exposure damaged SodaStream’s brand:

[T]he stirring of the Scarlett Johansson story resulted in increased attention on the fact that one of SodaStream’s manufacturing plants is located in the West Bank, a fact brought to the fore after Johansson was forced to resign from her role as an ambassador for human rights organization Oxfam, role she had held for eight years, due to her association with SodaStream. Of course, as is always the case, there was a measured and balanced response from the general public regarding the Israel/Palestinian situation and SodaStream’s part in it. Just kidding, it absolutely injected a divisive political issue into SodaStream’s brand that SodaStream clearly wanted nothing to do with.

Missed this earlier; Laura Chesters, business reporter for The Independent answers The 30 Second Briefing: SodaStream:

It has been a tough year

Yep, it faced criticism when protestors boycotted the brand due to it owning a factory in an illegal settlement in the Israeli-occupied West Bank. Film star Scarlett Johansson was involved in the row after she quit her role of goodwill ambassador for Oxfam due to her endorsement of SodaStream.

About Annie Robbins

Annie Robbins is Editor at Large for Mondoweiss, a mother, a human rights activist and a ceramic artist. She lives in the SF bay area. Follow her on Twitter @anniefofani

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93 Responses

  1. just
    October 7, 2014, 3:13 pm

    Doing a happy dance, and making more than one joyful noise here!

    Bravo!

    Thanks Annie.

    • catporn
      October 7, 2014, 4:28 pm

      Me too, just let out a big cheer :-D
      The more this works, the more it works, if that makes sense.
      Each victory is compounded.
      Thanks for the great news Annie.

      • Giles
        October 7, 2014, 6:32 pm

        Israel, the self proclaimed high tech nation, has as its most well known product a soda maker. Can’t make this stuff up

      • DaBakr
        October 9, 2014, 2:20 am

        well giles, you may not want to examine your iPhone, intell chip or other specific Israeli products that are helpng you accomplish more things that you mightn ever imagine

      • shockwave12
        October 11, 2014, 4:19 am

        You do realize Apple does almost all of their design work in Cuptertino, and Intel has and always will do 99% of their design work in either Fulsom or Santa Clara?

  2. HarryLaw
    October 7, 2014, 3:29 pm

    Buy Fizzgiz an all American carbonating device, not contaminated with blood bubbles and war crimes. http://www.mediaite.com/online/in-your-face-code-pink-promotes-sodastream-alternative-called-fizz-giz/

  3. amigo
    October 7, 2014, 3:29 pm

    I wonder if Scarlett is going to receive her full salary.Maybe they signed a “no get out ” contract , as I am sure the Soda Stream execs were more than confident the moola would flow in.

    Soda Stream proposes and BDS disposes.

    Now , now Annie , stop your giggling .

    • Pixel
      October 7, 2014, 3:34 pm

      .
      “moola” lol

      • Marnie
        October 8, 2014, 4:13 am

        This day just keeps getting better and better – thanks BDS!

      • Mooser
        October 8, 2014, 3:40 pm

        “moola” is good, my favorite is “pelf”.

    • Annie Robbins
      October 7, 2014, 3:45 pm

      amigo, it doesn’t take a rocket scientist to figure out scarlett worked (much much) more in our favor. after all, it was her name brand associated with soda stream and with apartheid that burst BDS into the mainstream. i said all along she was a huge boon for BDS. it wasn’t till after she joined w/the company that kerry and then netanyahu (18 times in one speech, the aipac speech as i recall) started verbalizing boycott. remember the questions about the super bowl commercial at the state dept/WH press briefing?

      i’d say go for it for sure, please do another commercial w/scarlett sodastream! because it’s just a lot of material for us to work with. arguably, single handedly she did more in terms of exposing the BDS movement in a very short period of time than any one person i can think of.

      sodastream would be completely el stupido to pour more advertising money into our coffers, every penny they spend on her benefits us. that’s my opinion and i’m sticking with it.

      • Chu
        October 7, 2014, 4:04 pm

        The entire canister on the kitchen countertop is clunky. And you have to buy these CO replacements that are about 60 to 120$ periodically, not to mention the sugary flavor containers (and this is saving on plastic!). It feels like buying an inexpensive fax machine only to be over charged for the replacement ink and accessories.

        That and coupled with being trademarked as a ‘Made in Apartheid Land’ product, makes it of little use to most people of conscience.

      • amigo
        October 7, 2014, 4:08 pm

        “sodastream would be completely el stupido to pour more advertising money into our coffers, every penny they spend on her benefits us.”Annie

        Soda stream needs a John Scully to sell their “Sugar Water” for them.Nothing short of a marketing guru will save them and such people don,t come cheap.

        You and I will both get our wish and see the end of this supporter of the Apartheid/war mongering rogue entity hit bottom.

        Thanks for staying on top of this story.It,s one of the few bright spots in a very dark period.

      • Annie Robbins
        October 7, 2014, 4:33 pm

        hey, check out the update above! i wonder if anyone else will dare mention the scarlett effect on the company this year.

      • Kay24
        October 7, 2014, 4:23 pm

        You are absolutely right Annie. I think she did more for BDS than sodastream she brought the necessary focus on what BDS is doing, and why they are doing it. Scarlett did more damage that they realized, and certainly no improvement in sales. Heh.
        It seems that Israel has lost about $billion in arms sales in 2013, due to the fact that our wars in Iraq, and Afghanistan are winding down, they must have been making billions because our kids were dying, and they were selling arms to fight those wars. No wonder they prodded us into war, and still keep trying to start a war with Iran, which will make them wealthy again. They do not send their troops to fight with our troops, but they certainly are great at making money off these wars based on fake intelligence and accusations.

      • Annie Robbins
        October 8, 2014, 2:45 am

        absolutely kay, and thanks for your email updates!

      • NickJOCW
        October 8, 2014, 5:42 am

        the scarlett effect on the company this year. Also, Annie, the future effect on her as a brand ambassador; even a company as pure as driven snow is hardly likely to want to re-visit that can of worms. Salutary also for other celebrities tempted to hire themselves to Israeli companies.

      • ziusudra
        October 9, 2014, 2:58 am

        Greetings Annie,
        If Soda Stream droppes out, they can go back to producing Celery Soda . N.Y.ers loved it in the 40s. They could become diversified by producing in those east Euro Garlic Pickles & don’t forget the Gefilter Fisch. If the zios want to call these items Zio Food, who cares, it’s good.
        ziusudra

      • Mooser
        October 10, 2014, 10:51 am

        “If Soda Stream droppes out, they can go back to producing Celery Soda”

        Dr. Brown would sue their ass all the way back to Tel Aviv!

    • Accentitude
      October 9, 2014, 2:19 am

      Well if she’s really a dedicated Sodastream Ambassador, maybe she can wrangle some product placement in the next Avengers movie. Israel just killed a few thousand…woah, look! Captain America drinks Sodastream. It must be cool!

  4. Pixel
    October 7, 2014, 3:34 pm

    .
    Thanks, Annie!

    Great piece, GREAT news!

    • Annie Robbins
      October 7, 2014, 4:31 pm

      thanks pixel (and everybody else too, of course!)

    • Giles
      October 7, 2014, 6:33 pm

      Let’s not forget that truly creepy ad that was aired at the Super Bowl earlier this year.

  5. Chu
    October 7, 2014, 3:55 pm

    remember the zionist line this summer ‘soda-stream is providing jobs to Palestinians who otherwise wouldn’t have work’. There’s always some excuse at hand for apartheid in practice.

  6. ckg
    October 7, 2014, 3:59 pm

    At one time Sodastream was a sponsor of a few progressive radio talk show programs. Thom Hartmann, for example, personally endorsed the product year-round. But I haven’t heard any Sodastream ads on progressive radio for a long time. Has anyone? It would be great to know that what happened.

  7. seafoid
    October 7, 2014, 4:02 pm

    The worst Superbowl ad evah

    • ckg
      October 7, 2014, 4:26 pm

      Enthrallment with the NFL and with Israel are two hallmarks of the common man. One is full of self-centered, unthinking uniformed brutes who often wind up in the news for pulverizing weaker victims. The other is about touchdowns and field goals.

      • catporn
        October 7, 2014, 5:23 pm

        Aren’t they both self-centered, unthinking uniformed brutes who often wind up in the news for pulverizing weaker victims?

    • Mooser
      October 8, 2014, 11:53 am

      “The worst Superbowl ad evah”

      Did you see the Scientology ad which aired during the Superbowl? That has to rank pretty high, too.

      BTW, who won that Superbowl? I forget, does anybody know?

  8. Kay24
    October 7, 2014, 4:26 pm

    Another example of BDS being successful, and that the movement should be given more steam to get stronger and target well deserving companies. We may never know the extent of it, but it seems Israel is economically getting hit.

    No wonder Netty is acting like a grumpy, bitter, woman.

  9. DoubleStandard
    October 7, 2014, 4:38 pm

    I think it’s much more likely SodaStream is losing steam because:

    (1) demand for soda is decreasing as people become more health conscious
    (2) it’s a specialty item — people who want it have it already
    (3) there is cheaper non-brand name stuff that does the job

    SodaStream is a fad product, a very cool gimmick but a gimmick nonetheless.

    I’m not saying BDS doesn’t have ANY effect on its value, but there aren’t nearly enough people who want to buy SodaStream but aren’t because of Israel to produce such a decline. The VAST majority of people out there don’t care about Israel/Palestine, and even among ones who care, there aren’t too many deliberately avoiding a very cool product out of concern for the Palestinians. Plus, the only stength the boycott movement might have gained would have come from the conflict, but that was only 2 months ago.

    Bottom-line: it’s unconvincing that boycotts are responsible for this precipitous decline.

    • talknic
      October 7, 2014, 6:08 pm

      @ DoubleStandard

      Whatever you need to feed your illusions pal.

      • DoubleStandard
        October 7, 2014, 6:37 pm

        Insightful response. Cogent and compelling.

        The only illusion is that Israel is ever going to lose. You’ll never find more than anti semitic professors of fake subjects like anthropology willing to play the game of denying jews their right to self determination.

      • Annie Robbins
        October 7, 2014, 8:35 pm

        DS, you might like this: SodaStream: is BDS hitting where it hurts? http://lbo-news.com/2014/10/07/sodastream-is-bds-hitting-it-where-it-hurts/

        In other words, sales were off because not enough people are buying the product.

        Media reports (like this one) glossed the company’s explanation with the commonplace that Americans are losing their taste for soda. But SodaStream’s fizz-inducing systems could be used to make bubbly water (0 calories) or effervescent fruit juices. You could probably even gas up your kale juice if you wanted to, which is beyond my imagining. According to the company’s nutrition information page, its flavors have about a third the calories of comparable sodas like Coke and Sprite. So if Americans are really losing their taste for the really sweet stuff, SodaStream should already be well-positioned as a possible alternative, not a victim of these changing preferences.

        Not mentioned in either the company’s release or any news report I’ve seen: the global boycott of Israeli products. SodaStream is especially vulnerable, compared to a company based in Israel itself, because its major factory is in the West Bank settlement of Ma’ale Adumim. SodaStream has factories in Israel proper and elsewhere in the world, but its presence in the Occupied Territories make it particularly vulnerable to a boycott, a risk the company acknowledged in its most recent annual report.

        Earlier in the year, Scarlett Johansson was relieved of her role as her role as an “ambassador” for Oxfam, because the charity believed “that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.” That move attracted global attention. It may be that Johansson’s star power did more to publicize the boycott than it did the company’s products.

        So is the Boycott, Divestment, Sanctions (BDS) movement against Israel costing a real-world company real money? SodaStream isn’t talking; a query to the firm’s publicist has gone unanswered, which is unusual behavior for a publicist who wants to talk. But it’s looking like the answer may well be yes.

      • justicewillprevail
        October 8, 2014, 6:09 am

        Ha ha, fake subjects like anthropology you say? Unlike zionism, for instance, a cult belief system based on a mythical text which allows people from anywhere around the world who claim to be members of the tribe to uproot and dispossess Palestinian citizens from their homes and land. No sir, that’s not fake at all, is it?

      • eljay
        October 8, 2014, 7:48 am

        >> DoubleStandardeee: … denying jews their right to self determination.

        No-one should deny Jewish people the right to be Jews and to be free from persecution in whatever nations they hold citizenship.

        But that does not mean that Jews have some sort of “right” to a supremacist “Jewish State”. No group of people is entitled to a supremacist state, and no state has a right to exist as a supremacist state.

      • talknic
        October 8, 2014, 8:28 am

        DoubleStandard “The only illusion is that Israel is ever going to lose”

        Soda Stream is Israeli. Soda Stream is already losing buddy.

        ” You’ll never find more than anti semitic professors of fake subjects like anthropology willing to play the game of denying jews their right to self determination”

        Conflating Jews with Israelis is cute, transparent and Ziotroll 101. Israelis have NO right to self determination in non-Israeli territories.

      • Philip Munger
        October 8, 2014, 11:01 am

        You’ll never find more than anti semitic professors of fake subjects like anthropology…..

        The man regarded as the first “professor” of anthropology was Franz Uri Boas, who was a secular Jew. He was a true iconoclast, though rigidly academic. He was a courageous individual, who fought against the so-called science of Social Darwinism and the heirarchical stratification of races, from highest – that being the Nordics and Anglo-Saxons – to lowest – with Jews being pretty far down the Totem Pole (no pun intended, as Boas studied Pacific Northwest Native Americans and their cultures). I imagine if Prof. Boas were alive today, he would be defending Prof. Salaita and participating in the boycott of Zionist academics, as Zionist ideology is akin to the scientific racism he so nobly countered.

      • Mooser
        October 8, 2014, 11:56 am

        “willing to play the game of denying jews their right to self determination”

        Gee, “doublestandard”, they may be anti-Semites, but at least they put an upper-case “J” on “Jew”.
        You might try that, too.

      • Mooser
        October 8, 2014, 3:50 pm

        “allows people from anywhere around the world who claim to be members of the tribe”

        Whoa! Always remember: it’s not my claim to be a Jew which gets me into Israel on top of the heap, it’s the validation and recognition of my claim by the Government of Israel which works the trick. Never forget that, it is very significant.

        In Israel, a “Jew” is whatever the Government of Israel wants it to be.

      • Horizontal
        October 13, 2014, 7:12 pm

        @DoubleStandard ~

        Depends what your definition of lose is, I suppose. If your talking about playing the victim while acting like a fascist colonial power, then I guess Israel might never lose that one, although people are indeed waking up to the ugly truth; this SodaStream post is an excellent example.

        I’ve often reflected that if Israel were really as popular in the US as we’re all lead to believe, then the hundreds of AIPAC drones running through Capitol Hill or the completely one-sided pro-Israel MSM coverage wouldn’t be necessary. Kinda reminds me of the old Soviet Union days where you had to read between the lines to glimmer the truth.

      • Annie Robbins
        October 13, 2014, 7:55 pm

        horizontal, it gets better. stock has dropped another pt to 20.25

        http://www.zacks.com/stock/news/149939/sodastream-international-is-a-stock-to-drop-as-it-is-seeing-negative-earnings-estimate-trend

        Selling off losers can be difficult, but if both the share price and estimates are falling, it could be time to get rid of the security before more losses hit your portfolio.

        One such stock that you may want to consider dropping is SodaStream International Ltd. (SODA – Snapshot Report), which has witnessed a significant price decline in the past four weeks, and it has seen negative earnings estimate revisions for the current quarter and the current year. A Zacks Rank #5 (Strong Sell) further confirms weakness in SODA.

    • Shingo
      October 8, 2014, 3:14 am

      (1) demand for soda is decreasing as people become more health conscious

      Fail 1.

      – People haven’t suddenly started becoming health conscious in the last 6 months.
      – If that were any kind of explanation then shares in Pepsi and Coca Cola would have suffered similar downturns. Coca Cola shares are the highest since 1998.

      (2) it’s a specialty item — people who want it have it already

      Fail 2!

      There is no evidence the market is saturated in terms of Soda Stream units, and no evidence that any downturn was predicted early 2014.

      (3) there is cheaper non-brand name stuff that does the job

      Fail 3! People who drink soda are know for extreme brand loyalty. There are cheaper Phones than the Iphone, but sales are still high.

      SodaStream has been around for at least 3 decades, so it clearly is not a fad product, let alone a very cool gimmick.

      Bottom-line: You are desperate and have no idea what you are talking about.

    • bryan
      October 8, 2014, 3:47 am

      I think it’s much more likely the Israeli Occupation project is losing steam because:

      (1) demand for Zionism is decreasing as people become more health and justice conscious
      (2) it’s a specialty item — people who want it have it already
      (3) there are far better and moral and successful approaches available

      • DoubleStandard
        October 8, 2014, 5:16 am

        Is there any data on how many people are actually avoiding Israeli products? If the Boycott is working, why aren’t other Israeli brands suffering similarly?

        You guys are desperate to believe the zionist project us cracking. It’s totally strong, and Israel is poised for many years of economic expansion in developing countries where there aren’t strong traditions of anti semitism.

        Companies rise and fall all the time, and i don’t think mathematically that the shares could fall so dramatically from a few Boycott nut jobs. In the US especially I can’t imagine the number of people actually avoiding Israeli products is too huge, and the article attributed the financial trouble to unexpectedly low US sales.

      • Mooser
        October 8, 2014, 3:52 pm

        “You guys are desperate to believe the zionist project us cracking”

        Well DS, it fractures your syntax on a regular basis. Any more and you’ll be in traction, Jackson.

      • Gus
        October 9, 2014, 8:34 am

        Hey DoubleStandard (love the name by the way)
        While I don’t have data, I can tell you how the boycott works. My kids wanted me to buy a soda stream unit, and I explained that I was not willing to do that, because I am a supporter of BDS. If not for BDS, I would not have known that Soda Stream was manufactured in the occupied Palestinian territories. Same applies to Max Brenner stores. Both situations have created ‘teachable moments’ for my kids.
        Moreover, just so you know, I support the widening of BDS to include all things Israeli, not just things directly linked to occupation; given the central role played by occupation and discrimination in the life of Israel, I do not really understand why BDS activists are being so cautious.
        If you are a friend of Israel, convince them to treat the Palesinians as equals. That’s the only way to make this problem go away.

      • Annie Robbins
        October 9, 2014, 11:00 am

        If the Boycott is working, why aren’t other Israeli brands suffering similarly?

        maybe because the boycott movement didn’t target them? the resources of the bds movement are limited. as a result they targeted specific companies. for example, the domain name: http://sodastreamboycott.org/ code pink: http://www.codepink4peace.org/section.php?id=470 twitter https://twitter.com/stopsodastream

        also, while you may not distinguish between an israeli company and a product produced on an illegal settlement, others might. the boycott movement targeted sodastream specifically and had a social media system already in place for years before scarlett became the apartheid products global ambassador.

        i don’t think mathematically that the shares could fall so dramatically from a few Boycott nut jobs.

        did you notice this from the WSJ article i linked to below? here it is again:

        Such calls on social media have more than doubled since 2013, now representing 29% of SodaStream’s brand conversations on the Internet, up from 10% a year ago, – See more at: http://mondoweiss.net/2014/10/titanic-occupation-sodastream#sthash.M7mkS5c4.dpuf

        if you think “a few Boycott nut jobs” are capable of “29% of the .. conversations” countering a multi million dollar ad campaign that included a mega super star and the super bowl commercial etc etc .. ha! you go right ahead. yeah, like there are just like 50 or 500 of us in the whole wide world/not.

        You guys are desperate to believe the zionist project us cracking.

        i’m definitely not feeling desperate. just celebrating a little from the success of our campaign. zionism is looking uglier and uglier every single day. as a hasbrat, that’s your problem not mine.

    • Annie Robbins
      October 8, 2014, 8:02 am

      WSJ mentions boycott 5 times in this article http://online.wsj.com/articles/sodastream-views-sharp-revenue-drop-plans-to-shift-strategy-1412683914

      here’s the opening

      SodaStream International Ltd. SODA -21.94% warned Tuesday that its third-quarter revenue and profit—pulled down by its shrinking U.S. business—were far worse than expected, sending shares of the leading seller of home-carbonation machines plunging.

      The sharp reversal at the once fast-growing Israeli company is further evidence of Americans’ declining thirst for sugary soda amid growing concerns about obesity and diabetes. In addition, it coincides with calls for consumers to boycott SodaStream because it has a factory in the Israeli-occupied West Bank.

      ………………..

      The company has also been buffeted on social media in recent years by boycott calls because of its manufacturing facility on former Arab territory settled by Israelis in the disputed West Bank. SodaStream says its West Bank factory gives Palestinians jobs, but a number of groups have urged consumers to dump SodaStream, including the Palestinian-led Campaign for Boycott, Divestment and Sanctions and an international coalition, the Interfaith Boycott Coalition.

      Such calls on social media have more than doubled since 2013, now representing 29% of SodaStream’s brand conversations on the Internet, up from 10% a year ago, according to online traffic tracker Networked Insights.

      Boycott calls bubbled up last year at the Cannes Film Festival, where SodaStream sponsored a pavilion. Just a few days before appearing in this year’s SodaStream Super Bowl ad, actress Scarlett Johansson stepped down as an ambassador for Oxfam, a humanitarian group that has criticized the Israeli settlements as illegal under international law.

      • DoubleStandard
        October 8, 2014, 8:34 am

        Who is talking about sodastream on social media except the crazies who want to Boycott it?

        And yeah, we are entitled to a Jewish state. Funny how you think that a Jewish state is necessarily supremacist but every other ethnic state isn’t.

        Chosen people inferiority complex?

      • eljay
        October 8, 2014, 2:58 pm

        >> DoubleStandard: And yeah, we are entitled to a Jewish state.

        And, no, you’re not.

        >> Funny how you think that a Jewish state is necessarily supremacist …

        It’s not funny at all that Israel…
        – rather than being a secular and democratic Israeli state of and for all the citizens of, immigrants to and ex-pats and refugees from the Partition-defined geographic region it comprises,
        – chooses to be a religion-supremacist “Jewish State” primarily of and for Israelis and non-Israelis who i) have undergone a religious-conversion to Judaism or ii) are descended from people who have undergone religious conversions to Judaism.

        The existence of other supremacist states in the world neither changes nor justifies the fact that the “Jewish State” of Israel is a supremacist state.

      • DoubleStandard
        October 9, 2014, 1:43 pm

        I read your 29 percent comment. But I can’t imagine there would be much talk about something as boring as Sodastream on social media. I would think most of the talk would come from crazies screaming about it. How do you ever measure how much something is talked about on social media and the context in which it’s said?

        We’ll see how sodastream does next quarter.

        And yes, we do have a right to a Jewish country. This is why there is no peace and the negotiations just pretense. You don’t want Israel to improve by changing its policies – you want it to improve by disappearing. When that’s your bottom line demand, there is nothing to talk about. Jews aren’t going to willingly return to being permanent minorities.

        And to the people commenting about my occasional typos, pretty petty. I’m on a cell phone and can’t even fix once I post. No edit option. Mondoweiss articles often have grammar errors, which are a bit more important I think.

      • eljay
        October 10, 2014, 9:08 am

        >> And yes, we do have a right to a Jewish country.

        A Jewish country” is a supremacist country. Neither you nor anyone else is entitled to a supremacist country.

        >> This is why there is no peace and the negotiations just pretense. You don’t want Israel to improve by changing its policies – you want it to improve by disappearing.

        Israel should continue to exist – I’ve never stated or suggested otherwise (despite your dishonest assertion to the contrary). Supremacist “Jewish State”, however, must disappear. The world needs less, not more, supremacist states.

        I support an Israel that changes its policies and improves, and becomes a secular and democratic Israeli state – a state of and for all of its citizens, immigrants, ex-pats and refugees, equally.

    • American
      October 8, 2014, 9:53 am

      ” there is cheaper non-brand name stuff that does the job

      SodaStream is a fad product, a very cool gimmick but a gimmick nonetheless.””…..DS

      That is where you are ‘partially’ right..it was a fad and can be easily cloned and sold cheaper…so it had no staying power as a one product company.

      BUT BDS did contribute to its demise because despite all the hokey planted articles’ about being ‘bought out or invested in by Pepsi or Coke and etc. and also the giant PR failure with the idiot Scarlett , they became too controversial to attract investment money to expand into other products.

      They like Israel are long term stupid, they thought they could hollywood hasbara their way though it and the more attention they brought to themselves the more BDS kicked in.

    • lysias
      October 8, 2014, 11:07 am

      Seltzer water is very healthy, and it happens to be what I drink all the time. Only not seltzer water made from Soda Stream.

      • DaBakr
        October 9, 2014, 9:33 am

        @ly
        look, I detest BDS but soda stream is a really a niche product and say what you will abpout BDS efforts, I have been using an old fashioned soda siphon for many many years. if i want-I could flavour the water with any number of products meant for flavouring tap water. I simply have no use for a soda stream and its asst. accessories. My point being that soda stream is a very minor issue for Israeli economy. When people start boycotting their iPhones, Intell, HP, and the assorted life saving medical devices and drugs developed in Israel MW can start crowing. Until then, by all means, boycott Soda Stream.

        p.s. seltzer [co2/h2o] is neither “healthy” nor unhealthy but it is , imo, a great beverage

      • talknic
        October 9, 2014, 6:54 pm

        @ DaBakr “When people start boycotting their iPhones, Intell, HP, and the assorted life saving medical devices and drugs developed in Israel”

        Boycott stuff that ISN’T iIlegally made in the Occupied Territories exploiting non-Israeli resources, labour?

        WOW!!! OK, if you say so …. Sheeeeeesh what a &*&^%^% idiot

  10. eGuard
    October 7, 2014, 5:12 pm

    Very good news!

    Isn’t is very improfessional that Forbes, a business paper, did not mention at all the Scarlett/BDS you’re gone with the wind effect — at all? What stock market journalist are you then?

    Now we should wait for Oxfam to report on this. I remember that Oxfam was hiding to ride out the storm (instead of making a statement about West Bank vs. Scarlett).

    • Annie Robbins
      October 7, 2014, 6:01 pm

      I remember that Oxfam was hiding to ride out the storm (instead of making a statement about West Bank vs. Scarlett). – See more at: http://mondoweiss.net/2014/10/titanic-occupation-sodastream#sthash.9QEzEckW.dpuf

      nope, they made a statement right afterwards.

      Update: Oxfam has accepted Scarlett Johansson’s resignation:

      Oxfam has accepted Scarlett Johansson’s decision to step down after eight years as a Global Ambassador and we are grateful for her many contributions.

      While Oxfam respects the independence of our ambassadors, Ms. Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador.

      Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.

      Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law. Ms. Johansson has worked with Oxfam since 2005 and in 2007 became a Global Ambassador, helping to highlight the impact of natural disasters and raise funds to save lives and fight poverty.

      – See more at: http://mondoweiss.net/2014/01/johansson-relationship-sodastream#sthash.ASCqUvJG.dpuf

      • eGuard
        October 8, 2014, 9:01 am

        That’s what I meant to say: Johansson did it, not Oxfam.

        If Oxfam knew that Ms. Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador, they could have thrown her out on January 13/14, not wait for her to step out two weeks later.

        Anyway, let’s enjoy this stock price.

    • Rusty Pipes
      October 8, 2014, 6:17 pm

      Oxfam had a relationship with Johanssen, who had served them well for eight years. I prefer to think that they were pressuring her in direct conversation, making it clear that she had to choose either SodaStream or Oxfam. That would have given her plenty of time for her agent to try to break the SodaStream contract before the Super Bowl.

      I also suspect that they gave her a deadline to announce a break with SodaStream or they would announce their break with her. But it’s perfectly consistent that they would let her lead in the announcement of the break with Oxfam. Oxfam will continue to seek celebrities as goodwill ambassadors and they want other celebrities to know that they will be treated well during their service and at its conclusion.

  11. hophmi
    October 7, 2014, 10:52 pm

    You’re blowing smoke as usual. I read several analyses of this today; not a single one mentioned anything about the boycott.

    • just
      October 7, 2014, 10:59 pm

      Where didja read ’em, oh hophmi?

    • seafoid
      October 8, 2014, 1:49 am

      Earnings per share are tweaked left, right and center, hoph,by companies using debt to drive higher bonuses for CEOs. Why isn’t Sodastream playing? Is there something in the water ?

    • Kay24
      October 8, 2014, 11:53 am

      This is a major problem for hasbarites, they keep reading only pro zio articles, and when the truth hits them, they cannot handle it.

      • Mooser
        October 8, 2014, 5:14 pm

        “This is a major problem for hasbarites, they keep reading only pro zio articles, and when the truth hits them, they cannot handle it.”

        Or, a hasbaratchnik can, as Hophmi did, simply fade away during “Protective Edge” and then edge back in after avoiding any questions, as if it didn’t happen. As if he caught a sudden case of amnesia.

    • eGuard
      October 8, 2014, 1:20 pm

      Of course hopmi. Because in Israel it is forbidden to mention BDS. That must be that “vibrant” thing we keep reading about.

    • talknic
      October 9, 2014, 6:47 pm

      hophmi ??

      you there?

      folk asked you a reasonable question ….

  12. Denis
    October 8, 2014, 12:06 am

    I adore the graphic and whoever put it together. Brilliant.

    Also, annie, just noticed your twitter handle: anniefofani

    Is that as in “Banana fana fofannie, fee fi fo mannie?”

    “If the last two letters are ever the same, just drop them both and say the name . . . ”

    As I recall, it was Alice and Bart who had an especially hard time with that song.

    • Annie Robbins
      October 8, 2014, 2:52 am

      the graphic is the amazingly wonderful steph westbrook @stephinrome. we met on our code pink delegation to gaza 09. we ‘collaborate’ on ideas sometimes. steph is also creator of the “kick israel out of Fifa” graphics http://mondoweiss.net/2014/06/israel-international-campaign and the bill gates G4S graphics. she’s just an incredible dedicated activist and very sweet person. i feel very fortunate to know her and it is always a pleasure and an honor to work with her. and yes to your other inquiry ;)

  13. Accentitude
    October 8, 2014, 1:42 am

    Even if one is not involved in the Israel/Palestine discussion or the BDS movement, Sodastream is a raw deal any way you look at it but financially speaking, the product is a rip off.

    $100 for a Sodastream machine
    $5 to 20 on flavored syrup
    $50 for CO2 cartridges (for the carbonation)

    Most people I know are not invested in the love of soda enough to want to own one of these things. Compare the cost of homebrew cola to a $0.75 can of Coke. It’s a no brainer…and the so-called “healthy” aspect of Sodastream is extremely sketchy. For one thing, most of the syrups are all artificially flavored high fructose corn syrups and the ones that aren’t are chemical rich; they’re hardly comparable to all natural fruit smoothies or other healthier alternatives. Thanks but I’d rather stick to water. I don’t get enough of it anyway…being Arab in the West Bank and whatnot.

    • Mooser
      October 8, 2014, 12:07 pm

      Oh, those make-your-own-seltzer things with a CO2 cartridge were around in the late 50’s and 60’s. They flopped.

      We used to have “seltzer” (the real “two cents, plain”) delivered in wooden cases to the house. Thick green and blue glass bottles, with a chrome spigot on top. It wasn’t till I left home and went to work that I knew there was any other kind of fire-extinguisher.

  14. Annie Robbins
    October 8, 2014, 3:17 am

    the price has been dropping since the market closed. i just took a screenshot of it at 21.50, but now it’s saying the ‘day low’ was 21.39 (i missed that!). i wonder what will happen tomorrow.

  15. iResistDe4iAm
    October 8, 2014, 5:31 am

    In July, SodaStream sacked 60 Palestinian workers on the spot, without any due process.
    Their crime? — the workers complained about not receiving sufficient food to break Ramadan fasts during night shifts (SodaStream prohibits employees from bringing their own food because of Jewish dietary laws).

    http://www.haaretz.com/business/.premium-1.606304
    Article via Google cache:
    http://webcache.googleusercontent.com/search?q=cache:go1GjUQFzUYJ:www.haaretz.com/business/.premium-1.606304+&cd=1&hl=en&ct=clnk&gl=au

    Some extracts:

    “Sixty workers, who are prohibited from bringing food from home because of Jewish dietary laws, found themselves without enough food after the 16-hour fast,” Maan’s Jerusalem coordinator, Erez Wagner, said.
    Wagner said the workers approached management and explained that it would be difficult for them to work through the night without sufficient food, noting that it was dangerous for them to work the big machines when they were both hungry and tired.
    In the end, the shift manager sent the workers home, saying he was canceling the night shift that day and promising that the problem would be resolved the next day.
    “The next day, all the night-shift workers received termination notices. They were instructed to return their employee IDs and were treated with hostility; they weren’t allowed to collect their personal belongings,” Wagner said.

    • oldgeezer
      October 8, 2014, 7:02 am

      The beacon of democracy restricting what non Jewish people can eat because of Jewish religious laws. You not only can’t make this up, you don’t need to. What an insane place.

      • amigo
        October 8, 2014, 8:34 am

        “The beacon of democracy restricting what non Jewish people can eat because of Jewish religious laws “oldgeezer

        Yeah , and doing so in “their ” own country while occupying them.

        Too bad Zionism is not fiction.

      • Mooser
        October 8, 2014, 3:57 pm

        Gosh, Israel might have been the model for the Hobby Lobby decision.

      • Horizontal
        October 13, 2014, 7:26 pm

        @oldgeezer ~

        Maybe you should make that bacon of democracy . . .

  16. Kay24
    October 8, 2014, 8:34 am

    If you read this BDS website, you can clearly see why soda stream is fizzing out. So many hits from many places, including the Soros Fund dropping shares. You can almost sense the systematic falling of soda stream as they take hit after hit. I bet Johanssen will never be asked to be spokesperson for any product, ever again. To think she resigned from Oxfam to show her loyalty to a company that operates in illegal territory, is unbelievable. Well, now she can see for herself what the results of her actions have led to. Not worth it Scarlett.
    BDS works.

    http://www.bdsmovement.net/activecamps/consumer-boycott

    • Talkback
      October 8, 2014, 8:49 am

      “Not worth it Scarlett.”

      I think that her decision was the best that could have happened to BDS’ anti Sodastream policy. She generated a lot of publicity. So in the long run pro Israeli stars commiting to Apartheid polices help BDS.

      • Kay24
        October 8, 2014, 9:54 am

        I agree. It was good for BDS, but so BAD for soda stream, and her image.

        A very good example of a bad decision.

  17. Sycamores
    October 8, 2014, 10:57 am

    “ooops!” great graphic

    i wonder does Scarlett Johansson still have no regrets over her decision to become Sodastream Global brand ambassador.

    Some trivia:

    Although the machines are in just 1% of US homes, the company has noted it’s in as many as 25% of homes in Sweden.

    http://www.theguardian.com/business/2014/oct/07/sodastream-sales-stocks-israeli-struggle-us-market

  18. Kay24
    October 8, 2014, 2:13 pm

    The update is very interesting. It does seem more and more the media is acknowledging the fact that BDS and Johansson played a very pivotal part in the still fizzling out soda stream.
    Perhaps the other members of pro Israeli Hollywood, those that signed a pledge of loyalty to Israel during the attack on Gaza, should start endorsing products made in the illegal settlements as well. I notice Islamaphobe, Bill Maher, is one of the signatories too.
    All shamelessly not wanting their p/o their zio bosses and not get work.

    The surprise signer to me was Ziggy Marley. Who would have thought.

    http://www.timesofisrael.com/to-counter-bds-its-who-you-know-in-hollywood/

  19. JLewisDickerson
    October 8, 2014, 3:28 pm

    RE: “Predictably SodaStream’s vaunted ‘mixologist competition’ flopped. It’s not just about ‘attracting new consumers’, it’s the bloody bubbles!” – Annie Robbins

    MY COMMENT: The “bloody” bubbles, indeed! SodaStream’s Set the Bubbles Free℠ advertisement campaign (featuring the bubbly, blonde airhead Scarlett Johanson is bearing fuit; the bubbles are indeed being set free, or never imprisoned in the first place.
    Carbonation is just plain silly. Why must we supposedly “civilized” people in the West imprison the bubbles so that we then have the privilege of “setting the bubbles free”. Enquiring minds mimes want to know!™ So do anthropologists. And psychologists.

    • JLewisDickerson
      October 8, 2014, 3:57 pm

      P.S. That said, if imprisoning bubbles here in America helps us imprison fewer people (especially black males), then I’m all for it!

    • JLewisDickerson
      October 8, 2014, 4:46 pm

      P.P.S. PROPAGANDHI LYRICS [Superbowl Patriot XXXVI (Enter The Mendicant)]:

      “Superbowl Patriot XXXVI (Enter The Mendicant)”

      Superbowl patriots cheer half-time propaganda, fake titties, tooting trumpets.
      “FREEDOM” is in lights
      and is shi^^ing itself
      out of Post-Hippy “Call me Sir” Paul McCartney’s multi-millionaire f^^^ing mouth.
      Machine guns raised.
      Kegs secure.
      Beers held high!
      The (Presidential) Liar is in the house!
      Bono’s in the house!
      We’re DOOMED!
      FU^^^NG DOOMED!
      FU^^^NG DOOMED!
      FU^^^NG DOOMED!
      FU^^^NG DOOMED!
      FU^^^NG DOOMED!
      FU^^^NG DOOMED!

      SOURCE – http://www.plyrics.com/p/propagandhi.html

  20. Kathleen
    October 10, 2014, 10:21 am

    Thanks Annie and the Mondoweiss team. Boycotts, Divestment and Sanctions work.

  21. Daniel Rich
    October 11, 2014, 7:17 am

    SS, now only drank by 2% of the population…

  22. Pippilin
    October 11, 2014, 1:06 pm

    “The Scarlett Letters”—BDS.

  23. Helena Cobban
    October 12, 2014, 3:05 pm

    Thanks for pulling this all together, Annie!

    I noted especially, in that last quote you used, how matter-of-factly the business reporter for the UK’s Independent referred to the place where SodaStream is made as being “an illegal Israeli settlement.” May that usage spread much broadly through the MSM– especially in the US!

    • Annie Robbins
      October 18, 2014, 4:39 pm

      thanks helena! and here we are 11 days after this article was written and the stock price is @ 20.99. just keeps dropping and doesn’t look like there are going to be any bumps on the horizon for sodastream any time soon, if at all.

      • Ellen
        October 18, 2014, 8:41 pm

        Annie, I promise you SODA will be a penny stock before we know it. Mostly due to the nature of it’s rather worthless and phony business. BDS is accelerating the inevitable.

        The Soda Stream enterprise may be a metaphor for the forces behind “an illegal Israeli settlement.”

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