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Boycott Divestment and Sanctions

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Protesters call on General Mills to stop manufacturing Pillsbury products on an illegal settlement in the occupied Palestinian territory in September 2020. The demonstration took place at the corporation's Minneapolis headquarters on the eve of its annual board meeting. (Photo: Emma Leigh Sron / AFSC)

On May 31, General Mills announced that it had divested from its business in Israel and would stop making Pillsbury products in an illegal West Bank settlement. The move came after a two-year campaign by the American Friends Service Committee, which called on consumers to boycott Pillsbury products until they stopped manufacturing on stolen land. Michael Arria speaks with the AFSC’s Economic Activism Director Dov Baum about the successful boycott campaign, and what comes next.

A poster being used to promote 2022 Israel Apartheid Week in Gaza.

Activists in Gaza rework a classic Palestinian resistance song from the first intifada to fit the BDS movement today.

PSC's Apartheid Wall art installation featured in Harvard Yard during IAW 2022

The Harvard College Palestine Solidarity Committee has campaigned for decades to bring conversations about justice in Palestine onto Harvard’s campus. The Harvard Crimson’s editorial endorsing BDS was a watershed moment that showed that our approach is working. The recent backlash against The Crimson and PSC has been immense, but it all speaks to the impact of our work.

Even as Australia elected a Labor Prime Minister who opposes BDS and rejects the apartheid label for Israel, the country’s Israel lobby is moving further to the right, agitating against PM Anthony Albanese and backing the conservative coalition in politics. No matter what concessions Labor gives the lobby it will always oppose it. This is because the lobby is accommodating new right-wing voices in Australia and ultra-nationalists in Israel.

The Pillsbury Doughboy

On May 31 General Mills announced that it divested its stake in its Israeli subsidiary. For the last two years the company has been targeted by the American Friends Service Committee (AFSC) over the fact that some of its Pillsbury products are manufactured in an illegal Israeli settlement.