The real SodaStream commercial they don’t want you to see

(Image: Katie Miranda)

(Image: Katie Miranda)

About Katie Miranda

Katie Miranda is an illustrator, jewelry designer, and cartoonist living in Portland, OR. She is currently working on a graphic novel called "Tear Gas in the Morning" which is a memoir about the nonviolent resistance movement in Palestine. Visit katiemiranda.com to learn more. Facebook: https://www.facebook.com/katiemiranda.bazaarkhalil Twitter: @KatieMirandaArt
Posted in Israel/Palestine, Occupation | Tagged ,

{ 55 comments... read them below or add one }

  1. Krauss says:

    Brilliant. Gets to the core of the issue within mere seconds and says it better than just about anything I’ve read in these past few weeks.
    (The hilarious sarcasm didn’t hurt either :D)

  2. seafoid says:

    Katy is very, very good.
    What will Katy do next? Such a target rich environment.

  3. pabelmont says:

    Lovely. As a writer who always uses FAR too many words, I appreciate that these cartoons are worth 1000 of most people’s words and 10,000 of mine.

  4. just says:

    Ms. Miranda– your work is genius.

    Thank you!

  5. Kathleen says:

    ScarJo the sexy face of racism, occupation and apartheid. She is sick

  6. Citizen says:

    Great stuff, Katie!

    Maybe you can do another cartoon about this:

    US v Iran: Comparative history of War since World War II: link to scotthorton.org

  7. bintbiba says:

    Thank you, Katie Miranda!

  8. jon s says:

    The issue of the Palestinian employees who would lose their jobs, hundreds of families who would lose their livelihood, if Sodastream pulls out of the WB -is not something that can just be ignored. What are “Pro-Palestinian” activists in the West saying to them? “we know what’s best for you, you need to sacrifice your jobs”?

    See here:
    link to haaretz.com

    • Shmuel says:

      jon,

      You have written a number of times that you support the boycott of settlement goods (and have supported other boycotts in the past). Did you think that would have no impact whatsoever on the 20,000 or so Palestinians employed on the settlements? That boycotts have no repercussions for those workers?

      The Soda Stream boycott is one you should agree with, based on your past statements here. Have you changed your mind? Do you now oppose boycotting settlement goods?

      • jon s says:

        Shmuel,
        I had a feeling that you would respond.
        No, I haven’t changed my mind, I oppose the settlements , support and practise a boycott of their produce. What I’m saying is that the interests and views of the employees can’t simply be ignored offhand. Most of the commenters here see the issue as an abstract principle. I live here, I’m thinking of the real live ,flesh-and-blood, Palestinian worker with 5 kids, who has a decent job. What do you say to him/her? It’s a point that should be addressed.

        • Shmuel says:

          What do you say to him/her? It’s a point that should be addressed.

          As an advocate of settlement boycott, what do you say to him/her (or any of the tens of thousands of Palestinians who depend on the settlements for their livelihood)? You have been saying that it should be addressed, but have failed to address it yourself.

          • Shmuel says:

            More specifically, jon, you wrote a few days ago that you wish Soda Stream would move its plant to the Israeli side of the Green Line. Were you not thinking of the “flesh-and-blood, Palestinian worker with 5 kids, who has a decent job” when you wrote that, or did you come to the conclusion that Soda Stream must move even if it means taking away her/his job?

            If you have some sort of explanation, justification or even rationalisation, please share.

        • Woody Tanaka says:

          “I live here, I’m thinking of the real live ,flesh-and-blood, Palestinian worker with 5 kids, who has a decent job. What do you say to him/her?”

          Since the zionist entity has instituted policy after policy to destroy this person’s life and that of his community, the solution has to start with the zios pulling back completely behind the green line and with massive (multiple trillion dollars) compensation payments from the israelis to the Palestinians.

          If you’re not willing to start there, then you’re not serious about justice, you just are looking for a way to justify your evil.

        • talknic says:

          jon s ” I live here, I’m thinking of the real live ,flesh-and-blood, Palestinian worker with 5 kids, who has a decent job. What do you say to him/her? It’s a point that should be addressed”

          Your fake concern for the Palestinians is laughable. What do you say to conscientious objectors who won’t be a goon in the IDF and go help dispossess non-Jews?

        • puppies says:

          @jon – Simple. Get the hell out, now. Allow them full sovereignty on their land and let them have their homes back, wherever in Palestine. Pay every red cent of reparations. They’ll be fine.

        • Pippilin says:

          To jons—What do you think an African-American slave would have said if you asked him: ” Would you prefer to live and work with your fellow slaves on this plantation? Or would you choose to take your chances and be free?”
          Somehow most Palestinians in the WB managed to do just fine before their land had to carry the extra burden of supplying 350,000 Jewish settlers with the necessities of life. And they were free.

          • hophmi says:

            “What do you think an African-American slave would have said if you asked him”

            Irrelevant. These are not slaves. They are people making a living wage with health benefits.

          • talknic says:

            @ hophmi “These are not slaves”

            They’re slaves to the Israeli occupation of non-Israeli territory. They’d be far better off were they independent, with profits from their resources and labour going into Palestinian coffers instead of their resources being illegally used and profits going into Israeli coffers.

            The Palestinians have never had an opportunity to be independent. Never had an opportunity to miss, contrary to the Hasbara. They have been occupied ALL their lives as have generations of Palestinians over the last 2,000 years. Israel is the last of many who have occupied Palestine in part or in total.

            The Zionist Federation on the other hand has missed opportunity after opportunity for Jews to live anywhere in their historic homeland. Now the Zionist Federation’s demanded state exists, Israelis Jewish and non-Jewish alike, are prohibited from settling in territories occupied by the Jewish state.

            You are part of the problem.

          • Woody Tanaka says:

            “Irrelevant. These are not slaves. They are people making a living wage with health benefits.”

            LMAO. Completely missed the point, as usual.

    • seafoid says:

      “The issue of the Palestinian employees who would lose their jobs, hundreds of families who would lose their livelihood, if Sodastream pulls out of the WB -is not something that can just be ignored. ”

      A drop in the ocean compared to the billions Israel owes the Palestinians.
      Could you live on what would be left if your salary was taxed at 600% ?

    • Woody Tanaka says:

      Simple solution: have the israel government pay Soda stream to turn the factory over to the workers, require the camp colony where the factory is built to be opened to the Palestinians and give them the ability to export the end product themselves, for their own profit.

      But that would require the zios to stop treating Palestinians like slave labor and no zio is going to treat the people you see as subhuman decently.

      • jon s says:

        What I’m saying is that the livelihood of hundreds of Palestinian families should be a concern . In the event of relocation there should be adequate compensation for the employees, alternative employment, or even something along the lines suggested by Woody (minus the nasty reference to “slave labor” and such ): turning the factory over to the Palestinians.
        What I would like to avoid is a headline like:
        SODASTREAM BOWS TO PRESSURE, PULLS OUT OF WEST BANK
        and in the small print: 500 Palestinians lose jobs (who cares?).

        • turning the factory over to the Palestinians

          and the occupied land it’s sitting on too.

        • ziusudra says:

          Greetings jon s,
          …. livelihood…..
          Blacks got the shaft in & after slavery!
          The Black male was promised 16 Acres & a mule as compensation after slavery. It was ne’er enacted!
          The Falesteeni will lose both ways.
          ziusudra
          PS The continuation of BDS will hurt the pocketbook of Zionistan.
          They’ll exchange the heinous, vile vulture nitwit-yahoo for a sweet dove
          & distribute tokens of bread & butter. That will placate us all.

        • Shmuel says:

          In the event of relocation there should be adequate compensation for the employees …

          Just this factory and these workers, should Soda Stream happen to decide to relocate? What about the theft of agricultural land and water, the restrictions on movement within the WB (including access to private land), the exploitation of Palestinian labour and then its exclusion from the Israeli market virtually over night, and the restrictions (official and unofficial) on Palestinian exports, and the myriad other ways in which Israel has crippled the Palestinian economy? No compensation there? And in the event that Soda Stream’s sales are severely affected by boycott or divestment, what about its workers in other countries (including Israel)?

          Boycotts hurt people. I agree that we must be aware of that. Situations that warrant boycotts however, hurt far more people — including some of the very same people who may be harmed by the boycott itself.

          I don’t mean to badger you, jon, but I’d appreciate it if you could answer my questions, rephrased below (last time, I promise):

          1. Do you support a boycott of settlement products, and if so, how do you reconcile that with the harm such boycotts may inflict on the tens of thousands of Palestinians who work on settlements (not to mention innocent others)?

          2. Do you support a boycott of Soda Stream, and if so, what do you suggest be done about the workers who may lose their jobs if the boycott is successful. You have made a suggestion in the event of relocation (see above, regarding broader context), but what about closure or layoffs?

          3. When you supported BDS against South Africa, what precautions did you take to safeguard black South African workers (and others), adversely affected by the boycott?

          4. (Sorry if this is getting too long) In other contexts (health, environment, arms sales, etc.), do you think that the potential loss of jobs should prevent or mitigate concerted action to halt dangerous or unethical practices?

          Thanks.

          • jon s says:

            Shmuel,
            I’ll try to answer:
            1-2. As I’ve said, I support a boycott of the settlements because I see it as a nonviolent way to convey a message that the settlements can’t be -and shouldn’t be-” normalized”. Ultimately, one has to make a moral and political judgment that ending the occupation will, in the long term, benefit both sides.
            That said, I think that the harm to the Palestinian employees is a factor that should be taken into account. With unemployment in the Palestinian territories running at 30-40%, closing or relocating a factory that provides a decent salary to 5oo Palestinians -with thousands of dependents- should not be done offhand. That’s why I mentioned compensation, alternative employment, maybe a transfer to non-Israeli ownership. What I don’t like is when a wealthy celebrity like Roger Waters writes an open letter to Scarlett Johansson (another wealthy celeb), with a whole list of questions -many of them irrelevant- but doesn’t see fit to refer to the “minor side-effect” of hundreds of families losing their livelihood.
            3.Honestly, I probably didn’t give much thought, at the time, to the adverse
            affect of the boycott in SA. In retrospect, perhaps I should have.
            4.If the practices are indeed dangerous and unethical, that consideration would probably trump the loss of jobs, though it’s probably better to judge on a case-by-case basis. In any case, again, a real effort should be made to minimize the loss of jobs, provide compensation and alternative employment.

            I’m sure you realize that I could easily reverse and redirect your questions: do you think that the issue of the Palestinian employees is not worthy of consideration? not something that should concern proponents of the boycott?

          • Shmuel says:

            Thanks for your answers, jon. To recapitulate, we seem to be more or less on the same page. Boycott aims to do more good than harm, but the harm it may cause Palestinians should not be taken lightly. In practice, this means that the harm should be minimised wherever possible (e.g. advocating that Soda Stream take responsibility for its roll in perpetuating the occupation without neglecting its responsibility to its Palestinian workers — rather than merely hiding behind them), but we must be aware of the fact that such measures may not be feasible.

            What bugged me a little about your comments on the subject is not your concern for the Soda Stream workers (which I share), but your lending credence to the cynical PR efforts by Soda Stream (and anti-boycotters in general) to paint the Mishor Adumim plant as some sort of champion of Palestinian rights and the advocates of boycott as heartless, anti-peace and ultimately anti-Palestinian.

          • seafoid says:

            “Boycott aims to do more good than harm, but the harm it may cause Palestinians should not be taken lightly. ”

            That is straight outta Virginia 1863

            Surely if the Palestinians were returned the 40% of the West Bank that the Jewish settlers “own” they wouldn’t need to work for sodastream or as builders in Maaleh Adumim.
            Slavery and YESHA are the same- deluded political economy

          • Shmuel says:

            Surely if the Palestinians were returned the 40% of the West Bank that the Jewish settlers “own” they wouldn’t need to work for sodastream or as builders in Maaleh Adumim.

            That’s certainly part of the “more good”, but there’s quite a way to go from shutting down or relocating the factory to returning what was stolen, paying compensation, rebuilding the Palestinian economy and getting these particular workers and their families back on their feet. In the meantime they will simply be out of work and under occupation. That’s not a good enough reason to undermine BDS, but it should at least be acknowledged.

          • seafoid says:

            Shmuel

            Most of the “unthinkable” stuff comes from Israelis who think the narrative is still under Zionist control.

            If liability comes into the equation the Palestinians will get far more than that Soda stream factory.

            Jon’s point could be extended to “peace is not fair to the Palestinians since all the collaborators we employ would lose their jobs and this would hurt their families. Israel is very aware of its responsibilities to these children. It shows how moral we are. ”

  9. giladg says:

    Read the article on The Forward about the factory.
    link to forward.com
    Quite revealing. Also, it was good to hear some accounts from the factory when buyers have visited and came away so impressed they increased the floor space previously allocated to the product.

    • Woody Tanaka says:

      Shocking. The Jewish Daily Forward coming out with a whitewash op-ed that ultimately excuses zionist evil. I’m shocked!

    • talknic says:

      @ giladg Forward //” BDS — is shortsighted, unfair, largely unenforceable, and ultimately self-defeating”//

      UH? Continuing the occupation, illegally annexing and illegally settling non-Israeli territory is shortsighted, grossly unfair. Largely unenforceable how? Are they gonna force people to buy Soda Stream now?

      //” Yes, SodaStream enjoys some tax benefits because of its location in Mishor Adumim, an industrial park that is part of Maale Adumim, a sprawling settlement ..”//

      ILLEGAL settlement

      //”And its owner acknowledges that economic incentives enticed him to move there years ago. But the tax benefits SodaStream enjoys today are granted to other companies located in similar industrial areas within the Green Line, in Israel proper. It is not “profiting from the occupation,” as its critics claim”//

      It is in an illegal settlement, illegally granted economic incentives by the Israeli Government, using non-Israeli land and non-Israeli resources.

      They’re &*(*&^ delusional

      ” Also, it was good to hear some accounts from the factory when buyers have visited and came away so impressed they increased the floor space previously allocated to the product”

      More likely they went away with a discounted bulk deal.

      If you think it’s good, you’re a part of the problem

    • Ron Edwards says:

      “shortsighted” = meaningless criticism, posed in opposition to undefined and unknowable “farsighted” – in this case defined in practice as “keep Americans dancing a jig”

      “unfair” = effective against stunningly vicious discrimination and oppression – oppressors always define “fair” as maintaining their power

      “largely unenforceable” = non sequitur award so far for 2014; by definition boycotts are not enforced, and should it turn to policy matters, the U.S. has immense enforcement powers over any aspect of Israeli policy, should its administrators choose to use them (or more likely, use them in order not to get left behind)

      “ultimately self-defeating” = by being entirely successful – or don’t you understand that the purpose of all activism is to render itself unnecessary?

    • jon s says:

      Seafoid,
      So now Palestinian employees , people who need jobs to put food on the table, are “collaborators”.
      You’ve got some hutzpah.

  10. ritzl says:

    Excellent!

    SJ belongs to a union (SAG). Why does she promote a company that denies that right to others?*

    *A big can of worms for any celebrity spox. But that’s another question/issue…

  11. Thursday, in an interview on the Canadian television network Sun News, Canada’s Employment Minister Jason Kenney said he was stopping his support of Oxfam and instead, like Johansson, standing behind SodaStream as “a new customer.”

    “I didn’t know that Oxfam was involved in crazy politics like this,” Kenney said, in an interview in which he came out strongly in support of Israel.

    Mr. Kenny its not Oxfam its you and Johansan are politicizing the issue .
    oxfam is a established to protect human rights of people and sodastram which johansan and you are supporting are based on occupied land ,that is abuse of human rights of palestinians . sodastram exploits labor and resources of occupied palestine and is an israeli company not registered with palestine and does not pay any tax to palestinian government ,inspite of being placed on palestinian land

    • American says:

      Googling Jason Kenney he is very, very tight with Jewish orgs in Canada–lots of speeches and etc supporting Israel as a ‘moral obligation’…..I think the ‘moral obligation’ thing is a staple spin for politicians bought by the I-lobbies.
      Interestingly, Canada’s Jews voted 56% for the conserative party of Harper.
      Kenny got heckled on his Israel support and responded that he was not doing it for the Jewish vote—but he didnt say he wasnt doing it for the money…lol

    • lysias says:

      Another indication of how fanatically pro-Israel Harper’s government in Canada is.

      And just think, just 11 years ago Jean Chrétien’s government opposed the Iraq war. I recently heard former Conservative Prime Minister Joe Clark say on radio what a departure from previous Canadian practice Harper’s extreme bias for Israel is.

    • eljay says:

      An interesting article by Andrew Cohen, a pro-Israel columnist:
      Canada’s conversation about Israel brings shouts and insults

    • Shmuel says:

      And the workers at IsrAsbest (asbestos) in Nahariya didn’t want the plant to close either, and workers at arms manufacturing plants oppose restrictions on arms sales. People are willing to get sick and die just to keep their jobs. What is your point, beyond the basic fact that you oppose all forms of BDS against Israel?

  12. After Scarlett, Natalie portman show her hypocrisy. Again.

    link to haaretz.com

    • Citizen says:

      If memory serves, wasn’t it Portman who assisted Dershie with research for his book, The Case For Israel?

      • Citizen says:

        Take a gander at Ms Portman, writing in the Harvard Crimson back in April, 2002 about Israel in response to an article detailing what’s wrong with Israel: link to thecrimson.com

        Judging by what she has to say at the time, she doesn’t seem too bright or knowledgeable about Israel. (She has stated she rather be smart than a movie star) I imagine Dershie educated her when she was his assistant at Harvard.) If you really want to have fun, read the myriad of ignorant Harvard student comments beneath her response, and please do click on the comments that still remain to be moderated after all these years.

  13. hophmi says:

    The cartoon is a complete lie. Most Palestinians have said exactly the opposite.

    link to usatoday.com

    link to csmonitor.com

    “Truth be told, the SodaStream workers and local Palestinians were downright peeved when asked about the efforts of solidarity activists and their own government to boycott SodaStream.”

    link to gawker.com

    link to forward.com

    link to telegraph.co.uk

    • Woody Tanaka says:

      “The cartoon is a complete lie. Most Palestinians have said exactly the opposite. ”

      LMAO. You can’t make a statement about what “most Palestinians” say, based on the quotes of twelve people across five articles, all of whom are putting Birnbaum’s silver in their pockets.

    • Are you saying the Palestinian cited in the Electronic Intifada article who said he “always feels like we are enslaved” is lying ? Or are you saying that he has is expressing a different opinion than the Palestinians cited in the other articles ?

      • jon s says:

        Katie Miranda, Are you saying that the Palestinian employees cited in the other articles are lying?
        Before creating your cartoon, I assume you did some research: visiting the Sodastream facility, or , at the very least , talking to, or corresponding with people who currently work there.
        Or didn’t you?

        • Citizen says:

          @ jon s
          Yes, history shows plantation blacks favored the plantation, not the blacks in the field,

        • Woody Tanaka says:

          “Are you saying that the Palestinian employees cited in the other articles are lying?”

          How is that even a relevant question? Katie is more than entitled to create commentary based on the EI article alone.

          And how do you know they aren’t lying? Lying to a reporter in order to keep their jobs, regardless of their working conditions, is a pretty reasonable possibility. If their working conditions sucked, do you really think they’d tell the truth??

          Picture this: you have a wife and family to support and some random Western reporter from the Telegraph or USA Today and says, “Hi, I’m a reporter from one of those countries that arms and/or supports the zionist entity when it blows up innocent people in Gaza and arrests children in the occupation and you have absolutely no way of knowing whether I’m going to report directly to Birnbaum about what you say. So, tell me, do you love this israeli company or what??” It doesn’t matter if you’re getting your back whipped daily, if keeping your kids alive requires you to say, “yes,” most people are saying, “yes.”

  14. eljay says:

    >> link to csmonitor.com
    >> “If SodaStream closes, we would be sitting in the streets doing nothing.”

    What he should have said is “If SodaStream closes – and if “Jewish State” continues to occupy us, steal our land and resources, destroy our infrastructure and crush our industries and our economy – we would be sitting in the streets doing nothing.”