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Scarlett Johansson watch: SodaStream stock plunges

on 80 Comments

SodaStream is the seltzer maker that produces its fizz-boxes in occupied territory in Palestine, and the other day starlet Scarlett Johansson signed a multi-year contract with the corporation that kicks off during the Superbowl. Monday was SodaStream’s first day of trading since the announcement that Johansson was SodaStream’s new face, and the stock took a beating, and it hasn’t recovered in the two days of trading since.

“Even Star Johansson Can’t Help SodaStream as Stock Sinks 26%” was Boomberg Business Week’s headline, while InvestorPlace contributor Lawrence Meyers cites SodaStream as “long-term business failure….a momentum fad stock.

Take a look at the bloodbath Monday:

Screen shot 2014-01-18 at 12.03.53 PM

In a press release, SodaStream CEO Daniel Birnbaum chalked up the loss to a ‘challenging holiday season,’ among other factors, acknowledging the corporation “failed to deliver our profit targets and are disappointed in our fourth quarter performance”. The stock has declined a whopping 40 percent since last fall.

The Wall Street Journal blog MoneyBeat says “SodaStream has gone flat”, and features a photo of Scarlett Johansson with the line, “SodaStream’s newest pitchman already has her work cut out for her”. WSJ:

[T]he Israeli company had a hot, hip product with good buzz; it even unveiled Scarlett Johanssen as its newest pitchman (the company called her a “brand ambassador”) on Saturday.

“We expected some weakness in U.S. sales but are surprised by the magnitude of the company’s gross margin and earnings miss,” analyst Jim Chartier at Monness Crespi Hardt wrote. He cut his rating to neutral from buy. “While we continue to believe in the story longer term, we are moving to the sidelines until we have greater clarity on the company’s gross margin issues.”

SodaStream is under assault by the boycott movement because it is built on a military occupation and Palestinian human-rights violations. Predictably, there’s no main stream investment media mention regarding the growing boycott against the corporation, the BDS campaign (Boycott Divestment and Sanctions), or if it has impacted the plunge.Screen shot 2014-01-18 at 3.29.55 PM

About Annie Robbins

Annie Robbins is Editor at Large for Mondoweiss, a human rights activist and a ceramic artist. She lives in the SF bay area. Follow her on Twitter @anniefofani

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80 Responses

  1. just
    January 15, 2014, 12:53 pm

    Tremendous news. Thanks Annie.

    The bubble has popped.

    Now, if only folks would learn and bother to make their own hummus.

    • The JillyBeans
      The JillyBeans
      January 15, 2014, 3:05 pm

      Now that I think of it, why is there not a recipe section on here? ;)

      • LeaNder
        January 15, 2014, 4:17 pm

        With a hummus recipe I can help you, JillyBeans:

        link Mondoweiss:
        Pia’s ‘As You Like It’ Hummus

      • Accentitude
        January 19, 2014, 4:54 am

        Its so easy and only takes 5-10 minutes…plus it helps you sleep better knowing your not buying a product that was stolen from Arabs, declared to be an Israeli food, and created in settlements that continue the cycle of violence and the prolonging of the racist occupation of the indigenous Palestinian population.

        Chick peas go in a blender, add lemon juice, salt, olive oil and some garlic (optional), grind it up, add some tahini (ground sesame paste), mix it up again. Too thick? Add some water. Too watery? Add some tahini. Too sour? Add some salt, garlic or paprika (my favorite choice). Too pastey? Add some olive oil. Put it in a dish, garnish with mint leaves, oregano, or thyme. BAM. You’re done.

  2. FreddyV
    January 15, 2014, 12:55 pm

    Nice one Annie!

  3. hophmi
    January 15, 2014, 1:03 pm

    Yeah, Annie, nice one. Unlike you, I actually hope for Palestinian success, rather than Israeli failure. That’s the difference between you and me. You’re a hater; I’m not.

    • Cliff
      January 15, 2014, 1:48 pm

      Why are you defending a settlement product, hophmi?

      In the meantime, let’s take a look at your hateful comment history.

      hophmi said:

      That’s the difference between you and me. You’re a hater; I’m not.

      hophmi’s greatest hatred-filled hits:

      Why shouldn’t I say Arabs in general? They have united in their hatred of Israel, and the Palestinian movement is an outgrowth of a greater Arab movement, a movement that has time and again tried to commit genocide against the Jews. In 1944, the Mufti organized an unsuccessful chemical attack that would have killed tens of thousands had it been successful. link to

      Susan Abulhawa:

      You know, over 300 years of robbing and destroying native South African lives cannot be called ‘racial hatred’.


      Wow, Susan. You seem like one angry lady.


      I’m not bigoted toward Arabs, but yes, to save Cliff the time and trouble, I did once say that the Palestinians supported Hitler during a conversation about how the Palestinians were perceived by the elites at the UN responsible for partition.

      You won’t “shut me up” since I never denied that Irgun perpetrated terrorist attacks. The real question is what exactly you hope to accomplish by repeating “Irgun, Irgun, Irgun.” Are you helping the Palestinians get justice? Are you being honest about the Irgun’s history, which is as a tiny group that was out of the mainstream but was basically fighting British imperialism? No. You’re standing up for British imperialism.

      The only thing left to say now is: why aren’t you banned for being an anti-Arab racist, hoppy?

      • hophmi
        January 15, 2014, 2:21 pm

        And we’re continuing to let nonsense like this through.

        Ever hear of staying on topic, Cliff? Or basic honesty?

        Anyway, the best thing about your response is that it proves my point, which is usually what happens when you response like this.

      • annie
        January 15, 2014, 2:56 pm

        hear of staying on topic, Cliff?

        a tad hypocritical. take a bow hops, this is you not being on topic:

        you’re highjacking the thread. if you can’t stand the heat stay out of the fire, and don’t start one.

      • Cliff
        January 15, 2014, 3:06 pm


        You hysterically claimed that annie is a hater, unlike you – so I brought up your catalog of hateful comments.

        Nothing is out of context or dishonest.

      • Theo
        January 16, 2014, 12:21 pm

        Shalom, Hophmi

        “What is the sense to keep repeating irgun, irgun, irgun?”
        Exactly the same as repeating holocaust, holocaust, holocaust!
        Or Hitler, nazis, Hitler, nazis.
        To make a point!

    • annie
      January 15, 2014, 1:53 pm

      i don’t hate hops, anyone or anything. i couldn’t do what i do if i hated. i believe hate eats away at the host, so it’s really not my thing. i’ve discussed this a few times on MW

      Hatred paralyzes life; love releases it. Hatred confuses life; love harmonizes it. Hatred darkens life; love illuminates it.
      Martin Luther King Jr.

      Let no man pull you low enough to hate him.
      Martin Luther King Jr.

      Like an unchecked cancer, hate corrodes the personality and eats away its vital unity. Hate destroys a man’s sense of values and his objectivity. It causes him to describe the beautiful as ugly and the ugly as beautiful, and to confuse the true with the false and the false with the true.
      Martin Luther King Jr.

      Returning violence for violence multiplies violence, adding deeper darkness to a night already devoid of stars… Hate cannot drive out hate: only love can do that.
      Martin Luther King Jr.

      Nonviolence is the answer to the crucial political and moral questions of our time; the need for mankind to overcome oppression and violence without resorting to oppression and violence. Mankind must evolve for all human conflict a method which rejects revenge, aggression, and retaliation. The foundation of such a method is love.
      Martin Luther King Jr.

      something told me if i googled martin luther king and ‘hate’ it might bring clarity. shall i try gandhi anyone?

      and more recently:

      nice try tho, but your ‘hate’ lingo bounces right off me, definitely not my bag.

      • Ellen
        January 15, 2014, 2:19 pm

        Annie, you do not need to defend yourself when someone absurdly calls you a “hater.”

        This word has replaced the name calling,”antisemite.” It is code language to get your goat, put one on the defense. There is a reason Cohen used it in his recent deranged Washington Post essay.

        We will see more of this.

        As for Soda Stream? It will be a penny stock. BDS might accelerate that a bit, but it would happen anyway.

      • ToivoS
        January 16, 2014, 5:08 am

        Ellen I think you missed what Richard Cohen was saying in his article. He was criticizing those who called people criticizing Israel as antisemites (though he had to add that antisemites tended to join in the criticism of Israel). A little squishy to be sure but he was still upholding the rights of people to question Israel. He has been quite consistent in this regard over the years. He had a opinion in the WaPo in 2006 criticizing those who accused Mearsheimer and Walt of antismitism because of their essay on the role of the lobby. This was quite bold by the standards of that day.

      • Kathleen
        January 15, 2014, 3:09 pm

        No one thinks you are a “hater.” Don’t let hop along get under your skin. You are clearly working for peace and justice.

      • NickJOCW
        January 16, 2014, 9:37 am

        There’s line in The Godfather: Never hate your enemy, it clouds your judgement.

    • DICKERSON3870
      January 15, 2014, 2:20 pm

      MY REPLY: By no means would I consider SodaStream a Palestinian success*, and I certainly do not consider Annie to be “a hater”.
      As to SodaStream, it is today’s equivalent of myriad other useless gadgets that clutter American countertops until they end up in the trash or at a garage sale (like the Presto® Fry Daddy® Deep Fryer and the Presto® PopLite® Hot Air Popcorn Popper; just to name two)

      * SEE: “SodaStream is outside the mainstream”, By Jordan Ash, Daily Planet, 9/11/12

      [EXCERPTS] . . . SodaStream is an Israeli company with its main factory in the industrial park of Ma’aleh Adumim, the largest Israeli Jewish settlement in the West Bank. . .
      . . . SodaStream built its factory in the settlement in order to receive financial incentives from the Israeli government, and like all businesses in the settlements’ industrial parks, SodaStream qualifies for ongoing tax deductions.

      As with the Maquiladoras along the U.S.-Mexican border, the high unemployment rate means that many Palestinians are forced to try to earn a living through jobs in the settlements, despite the low pay and harsh working conditions.
      Palestinian workers in the settlements do not enjoy the full protection of Israeli labor laws. They must get special permits and security clearance just to be able to enter these factories. Involvement in a labor dispute constitutes a security risk and can result in the loss of not only a worker’s current job but their ability to work in settlements in the future. Thus, many Palestinian workers do not demand their legal employment rights due to fear of losing their work permit.
      At the SodaStream factory, when workers protested that they were being paid less than half of the minimum wage and were forced to work 12 hour days, they were fired. On another occasion, when workers who were fired and were still owed a month’s wages went to the factory to request their pay, SodaStream had them removed from the factory and banned from the entire industrial park.
      As with all business in the illegal settlements, SodaStream pays taxes to Israel, not to the Palestinian Authority. The municipal taxes that SodaStream pays are used exclusively to support the growth and development of the settlement through things such as roads, education, and sewage treatment. . .


      • NickJOCW
        January 16, 2014, 10:30 am

        I think Dickerson3870 above hits the nail, it’s a useless object and one of the first things not to buy when obliged to tighten your belt. It being manufactured in an illegal settlement under exploitative conditions then turns what might be a reluctant decision into a positive gesture. No, I wasn’t born a cynic.

    • xanadou
      January 15, 2014, 2:52 pm

      An ad hominem is not an argument.

    • Hostage
      January 15, 2014, 3:26 pm

      I actually hope for Palestinian success, rather than Israeli failure. That’s the difference between you and me. You’re a hater; I’m not.

      If anything is clear it’s that you are a lying, hateful, small minded, troll.

      • irishmoses
        January 15, 2014, 7:12 pm

        Ah, Hop has his good and bad moments. This is not one of his better ones but he occasionally hits the right chord. Lot worse out there than Hop.

        I guess I’ll need to put together a list of my Hop right chord comments if I’m going to defend him in the future.

    • amigo
      January 16, 2014, 6:59 am

      “Yeah, Annie, nice one. Unlike you, I actually hope for Palestinian success, rather than Israeli failure.”put it through hoppy.

      Ok , let,s play your game.

      Describe your win/win solution.

      Start with borders???.

      Game over hoppy.

      “That’s the difference between you and me. You’re a hater; I’m not.”put it through hoppy.

      Thanks for the chuckle.

    • amigo
      January 16, 2014, 8:04 am

      “Yeah, Annie, nice one. Unlike you, I actually hope for Palestinian success, rather than Israeli failure.”put it through hoppy

      “though the U.S. got its ethnic cleansing in before the age of decolonization”

      So? I can never understand this line of reasoning Phil. The fact of the matter is that you’re an American, and you are the beneficiary of that ethnic cleansing. So why does it matter that it took place before the age of decolonization?”put it through hoppy.

      So your claim to desire Palestinian success is pure poppycock.You support and defend colonization.You could care less about Palestinians.

  4. pabelmont
    January 15, 2014, 1:36 pm

    If BDS is not credited, is there any reason to think that BDS has played a hand in this economic event?

    Of course, it WOULD BE USEFUL to see a chart of BDS “wins” prominently shown on TV, NYT, etc. It would show that USA-MSM is taking BDS seriously OTHER than as an element in the ASA saga, etc.

    • annie
      January 15, 2014, 2:02 pm

      pabelmont, that’s a very good question and something we’re looking into. my hunch is if it did make an impact the msm wouldn’t be screaming it. but it can be expensive fighting against the tide. from setting up a manufacturing plant inside the greenline, credited here as part of the “political pressure”:

      to countering EU labeling requirements, to making movies about how happy palestinians are working for them, it’s obviously a concern. but the way markets move, it’s hard to tell. but if a big corp like unilever is moving out of the territories for financial reasons it means they read the writing on the wall. so when the 4th quarter returns come in, it doesn’t really matter why they didn’t meet their bottom line (although they say their sales are fine, which very well could be), but if it aint sales what is it? multi factored possibly, but little by little i have a hunch some investors might steer clear of a company with a boycott poised against it. we’ll see.

      • American
        January 15, 2014, 2:35 pm

        I suggest some enterprizing BDS’er find an investor and set up inside Palestine to make better, cheaper Soda Streamer……got ready made skilled employees from the Palestine labor that has to currently work in settlements.
        I would think that one way to possibility deter Isr from cutting down olive trees is to have a US or other national company in co ownership with Palestine olive growers or business interest thru leases on Palestine olive groves.

      • hophmi
        January 15, 2014, 2:57 pm

        “I suggest some enterprizing BDS’er find an investor and set up inside Palestine to make better, cheaper Soda Streamer……got ready made skilled employees from the Palestine labor that has to currently work in settlements.”

        I support this idea. This would actually be useful to Palestinians.

      • irishmoses
        January 15, 2014, 7:16 pm

        See, what did I tell you.

      • puppies
        January 16, 2014, 3:24 am

        Talking through your hat again, Mr Hophmi. How are Palestinians, of all people, to reproduce the extremely intricate high technology of the soda bubbles? Weren’t you just saying that the produce boycott is meaningless because you have the high tech stuff in the West Bank settlements? Palestinians don’t even have schools to learn make bubbles. Why, even the Americans learn making bubbles from the Zionists.
        You’re better off getting a dispensation for soda bubbles on the grounds that it is one of the most basic survival needs for humanity.

      • amigo
        January 16, 2014, 6:53 am

        “…got ready made skilled employees from the Palestine labor that has to currently work in settlements.”” put it through hoppy.

        In that case, Israel would have to put up more road blocks to stop them from getting to work in a non zionist enterprise.

        Extra overtime for you hoppy.Is that why you approve.


      • kalithea
        January 16, 2014, 12:58 pm

        You mean the Palestinian “cheap” labor don’t you? You Zionists love exploiting the Palestinians when you’re not stealing their resources and land and oppressing them in other ways which is really 24/7.

      • Daniel Rich
        Daniel Rich
        January 15, 2014, 5:27 pm

        @ American,

        Palestine had a few things, but lost them. Time and time again.


        Olive Groves


        There’s only 1 consistent denominator in this never ending onslaught: the Apartheid State.

        But the tides of time are shifting the volatile sandbanks in the river of life to their liking. So is the trajectory of Justice.

      • jon s
        jon s
        January 16, 2014, 2:32 pm

        Puppies, are you saying that the Palestinians are incapable of mastering technology? And Palestinians don’t have schools? huh?

      • puppies
        January 17, 2014, 2:51 am

        @jon s – keep wondering

      • puppies
        January 17, 2014, 4:27 pm

        @jon s (no Reply button) – I still don’t see you questioning my statement that soda bubbles are “one of the most basic survival needs for humanity”. I take it that you agreed with that part of the post.

      • Citizen
        January 15, 2014, 5:36 pm

        @ American
        I don’t know, but I imagine it’s really hard to do business with Palestinians under our current government. I certainly don’t see anyone pushing tax advantages for such a scheme, nor do I see any business gurus recommending it. It is true that Sodastream is peddling an old seltzer bottle as kool for those who have no memory. Scarlett’s just a dumb pony in this, or she’s a zionist with actual knowledge. Either way, I hope she gets hurt by her latest means to make money.

    • ritzl
      January 15, 2014, 2:08 pm

      I think seafoid and Ellen hit on it the other day. Sodastream is “tainted.” They are especially vulnerable as a new, behavior-changing, “green”-touting, product seeking acceptance in a first-adopter market that to a great degree discriminates on social responsibility.

      Their ad campaigns are about replacing all that plastic. How much grapevine info/taint (as opposed to MSM BDS reporting) about stolen resources and no-option labor does it take to offset the advertised benefits? Probably not much. It’s not exactly a “fair trade” type product. Matter of fact it’s the opposite of a fair trade product. Pass.

      Great questions.

      • marc b.
        marc b.
        January 15, 2014, 3:10 pm

        and frankly, ritzl, it’s just bizarre that there is no mention of any potential impact on sales as a consequence of boycott advocacy. this from the financial sector which is supposed to be fanatically objective, to the point of amorality, about analysis of a company’s prospects. in this economy, public perception/marketing is as important as product performance.

      • ritzl
        January 15, 2014, 4:00 pm

        @marc b.- I think that’s what seafoid and Ellen were getting at. Maybe the “taint” is not quite analytical enough to be considered “objective,” but it’s real consumer behavior. The quantification is unavoidable and coming.

        “in this economy, public perception/marketing is as important as product performance.”

        I would add, particularly for new products/startups which means the “amoral” (great way to say it) analysis is going to hit Israeli ventures especially hard.


    • yrn
      January 15, 2014, 2:25 pm

      I wonder when Soda stream had their best year last year, If it was because of the BDS too.
      Would you then publish their results and write an article.
      Wow look it’s because of the BDS.
      Find better connections to the the BDS.

      • Kathleen
        January 15, 2014, 3:12 pm

        Soda Stream aching for a breaking. No way they can survive making this product in occupied territories. The bubbles are bursting

      • annie
        January 15, 2014, 3:59 pm

        Would you then publish their results and write an article…..Wow look it’s because of the BDS.

        hi yrn, if i was going to write an article saying “Wow look it’s because of the BDS.” i’d be doing it now, not after a stock jump. but the nature of stocks is you can’t always tell why something jumps or dives. sometimes rumors can sink or boost a stock. but i think the stench of apartheid is enough to tank the company in the long run. we’ll see.

      • ritzl
        January 15, 2014, 4:04 pm

        Yep, Annie. Maybe in the case of SodaStream it’s not a “pump and dump” rumor, it’s a “dump the pump” rumor. :)

      • Kathleen
        January 15, 2014, 6:32 pm

        Using Scarlett is all about priming the “pump of the chump” Think with your other head fellas

  5. eljay
    January 15, 2014, 1:56 pm

    >> Unlike you, I actually hope for Palestinian success, rather than Israeli failure. That’s the difference between you and me. You’re a hater; I’m not.

    The difference between you and annie is that you’re a supremacist and she’s not.

  6. HarryLaw
    January 15, 2014, 2:02 pm

    Buy a Soda Stream and get a free house demolition.

    • HarryLaw
      January 15, 2014, 2:07 pm

      Above offer only valid for Palestinian homes.

      • just
        January 15, 2014, 6:43 pm

        HarryLaw– brilliant!

  7. Kathleen
    January 15, 2014, 3:05 pm

    Scarlett the new face for apartheid.

    Soda Stream ,Sex and Scarlett. Sodastream going flat…love it

    • marc b.
      marc b.
      January 15, 2014, 3:20 pm

      let’s see if some sodastream-y apparatus with futuristic vessels of fizzy beverage shows up in the next ‘Avengers’, Kathleen. maybe that’s the point of this hire: enough of the socially conscious market is saying FU, so they’ll go after the wider, less inquisitive TandA-influenced superhero market. that’d be my guess. although I agree with Dickerson, most of this kitchen gadgetry is useless shite that won’t take hold long term.

      • Kathleen
        January 15, 2014, 6:26 pm

        Sexy gal with short black dress sucking sodastream water though a straw. Aye yi yi. One of those ads does not matter what the sex symbol is selling.

    • Ellen
      January 15, 2014, 3:32 pm

      Kathleen, I won’t even go there…. We can leave that up to testosterone-28-year-olds trading this fallen and limping stock with the slogan “Better Bubbles made by you.” OMG, this is so lame! The doors for ribaldry around this product and the product of Scarlett are now wide open.

      They must have paid Scarlett and her agent a bundle for this career-destroying contract. It won’t help SS much.

      • hophmi
        January 15, 2014, 3:34 pm

        “They must have paid Scarlett and her agent a bundle for this career-destroying contract.”

        LOL. She has three more movies coming out next year.

      • Kathleen
        January 15, 2014, 6:34 pm

        What great opportunities for people to protest out in front of theaters showing her films.

      • just
        January 15, 2014, 6:44 pm

        I guess that the cinemas will be packed in TA.

        LOL. Such a deal.

      • kalithea
        January 16, 2014, 12:46 pm

        And this big, black stain in her bio that she’ll NO DOUBT regret in future. I’ll bet she’s already starting to regret this move…haha.

      • annie
        January 15, 2014, 4:03 pm

        forever branded w/apartheid, not a smart move by either her agent or her. very strange decision by a person who’s political leanings are largely unknown. btw,

        Move over, Boycott, Divestment, and Sanctions (BDS): international celebrity Scarlett Johansson has started a new trend – support for Israeli companies.

        so we’ll see how she fares thru this, but something tells me..definitely not optimum.

      • Susan A
        Susan A
        January 15, 2014, 6:19 pm

        “BDS fail” ? Here’s a different take on that:

        And as for the supposedly environmentally friendly take, my dentist told me that carbonated drinks are bad for your teeth, so Soda Stream is not very body friendly!

      • annie
        January 15, 2014, 9:36 pm

        wow, that was a really good article by Elisheva Goldberg.

      • Kathleen
        January 15, 2014, 6:30 pm

        I am not one for knowing about many movie stars…can the woman act?

        Annie your points about her being forever branded with SS and apartheid is spot on. But could add to her possibly increased career opportunities out of Hollywood…cccchhhing. Human rights, social justice clearly not her thing…money is

      • annie
        January 15, 2014, 9:39 pm

        i keep thinking she didn’t know what she got herself into kathleen. it’s just hard for me to believe she was informed before making this choice. it makes no sense. it’s truly mind boggling.

        yes, i think she can act. but no amount of good acting can put lipstick on apartheid.

  8. Sumud
    January 15, 2014, 5:15 pm

    set the bubbles palestinians free

    You have to wonder if their marketing people have a clue, using a slogan like “set the bubbles free” – too easy to subvert.

  9. just
    January 15, 2014, 6:39 pm

    “In a press release, SodaStream CEO Daniel Birnbaum chalked up the loss to a ‘challenging holiday season,’ ”

    Which holiday? All of them? Hannukah, Thanksgiving and/or Christmas? What? The continued economic misery caused in large part by the every- sucking MIC and a totally unprincipled government?

    I guess the top 1%, warmongers and profiteers are not just that into bubbles (except, of course, for the ones that they exploit for their own miserly benefit), OR BDS and the fed-upedness with upstart, ungrateful Israel and its’ myriad and cruel illegal actions is working….. either way, hurrah!

  10. Susan A
    Susan A
    January 15, 2014, 6:39 pm

    “BDS fail” ?!? Here’s a different take on that, for Scarlett’s prospects at least:
    Also, I’m sure I read recently that Soda Stream are being offered (yet more) benefits to open a factory in, guess where? The Naqab/Negev. This means they’ll be building the factory on land presently occupied by the Bedouin. Yet more reason to up the anti against Soda Stream.
    Finally, as for SS being ‘green’ and environmentally friendly, my dentist told me that carbonated drinks are bad for your teeth, so SS is definitely NOT body friendly! All the more reason to boycott them.

    • annie
      January 15, 2014, 9:48 pm

      The Naqab/Negev, yep. here’s an article from 2011

      from wiki:

      In 2012, Sodastream said that it will invest NIS 130 million in the construction of the plant, which it said would provide employment opportunities for around 1,000 workers, many of them Negev Bedouin.[40 ]

      • Susan A
        Susan A
        January 18, 2014, 2:38 pm

        As I thought: they’ll get a grant, in order to contribute to the Judaization of the Negev; part of the three-pronged plan to Judaize the West Bank, the Negev and Galilee.

    • jon s
      jon s
      January 16, 2014, 2:28 pm

      If SodaStream were to relocate to the Negev – that would be excellent news, precisely the kind of result we would like the boycott of settlement products to achieve.

      • Woody Tanaka
        Woody Tanaka
        January 16, 2014, 5:29 pm

        How is stealing land from the Bedouin “excellent”? This is why BDS should not be limited to the settlements, but should extend to all israelis in every industry (save for the Palestinian companies in israels as they are victims of zionism) and those non-israeli zionists, as well.

      • just
        January 18, 2014, 3:19 pm

        Totally agree with you, Woody.

    • Susan A
      Susan A
      January 18, 2014, 2:26 pm

      Sorry Annie, I didn’t mean to post twice: I’m not so computer savvy and thought I’d lost the first one
      Thanks for the links to the addition on the second one, though.

      • annie
        January 18, 2014, 2:44 pm

        no worries susan and thanks for posting.

  11. Citizen
    January 16, 2014, 4:57 am

    Looks like Scarlett’s been a political activist for quite a while; it seems from this Forward article that she knew about the political implications of becoming the face of Sodastream:
    At this point I think she’s a Zionist.

  12. Talkback
    January 16, 2014, 8:22 am

    OMG, I love her. Stay away from her or I will become a member of the Antigentile cult of Israel, too!

  13. Citizen
    January 16, 2014, 11:59 am

    I don’t know a single celebrity spawn of intermarriage who has self-identified with her goy ancestry, do you?

    • Susan A
      Susan A
      January 18, 2014, 2:49 pm

      @Citizen: that seems to be the way it goes as regards public statements; think about children from mixed marriages between blacks and whites; their offspring always identify themselves as black. Obama, son of a white woman is ‘The first black president of the United States’. I still think, though, that these marriages can produce all kinds of people, of all colours (political, that is).

  14. kalithea
    January 16, 2014, 12:19 pm

    Scarlett should stick to picking good film to star in rather than putting her name behind a guaranteed FLOP that represents an industry built on oppression and apartheid.

    And speaking of film. Israel submitted the film “Bethlehem” for the Oscars’ Best Foreign Language Film Category and Palestine submitted “Omar”. And “Omar” was selected for nomination in the Foreign Film Category while the Israeli film wasn’t. Nice.

    And if you go to the Oscar site, the film Omar has PALESTINE written below it. Well, at least Oscar recognizes a country called Palestine.

    There’s hope in art. Scarlett should stick to art. Let this flop she got involved with be a lesson to her: next time choose compassion and awareness over dollars, tribal nonsense and no sense at all.

  15. kalithea
    January 16, 2014, 12:41 pm

    Regarding the Omar Oscar Nomination. There’s a mistake on the Oscar site. If you click below the film for “More Information”, you get this:

    “This is the second Academy Award nomination for Palestine. Previous nominations were:

    PARADISE NOW (2005)
    Nominee, Foreign Language Film”

    Not true, 5 Broken Cameras was nominated last year in the Best Documentary category.

    Hopefully they’re not ignoring 5 Broken Cameras and this is just an oversight.

    • Woody Tanaka
      Woody Tanaka
      January 16, 2014, 5:45 pm

      “Hopefully they’re not ignoring 5 Broken Cameras and this is just an oversight.”

      It’s neither; you’re just misunderstanding how it works. The award for Best Foreign Language Film is considered an award to the country of submission. It is the only award that is so considered. All the others are awarded to the individual(s).

      So Palestine has been nominated for Paradise Now and now Omar. Emad Burnat and Guy Davidi were nominated for 5 Broken Cameras.

  16. kalithea
    January 16, 2014, 1:48 pm

    1:39 “My favorite thing about SodaStream is that I don’t feel guilty…”


    Gee, what’s to feel guilty about??? Oh I dunno, the least of which might be acting as the Israeli Apartheid Industry’s Zionist spokesmodel, maybe? You know choosing to act the Zionist bimbo part; all made up in a tight-fitting, short black dress zipping on some soda fooling the masses into filling Zionist Apartheid coffers with profit while millions of Palestinians suffer in refugee camps and suffer the denial of their basic human rights for almost a century? How do you spell d e p r a v i t y?

    Someone please hand her a razzie for this pathetic performance that won’t fool everyone her Zionist friends would like it to fool. Some things are even beneath a Zionist wannabe with all the creature comforts, fame and fortune and no doubt not an iota of interest for moving to Israel any time soon or ever. Yuk.

    Everyone who sees this: burst SodaStream’s bubbles and set the truth free.

    SodaStream – set the PALESTINIANS free!!!!!!!!!!

  17. Kate
    January 16, 2014, 4:03 pm

    Jan 16 – Staples Norway to quit selling SodaStream

    In a Twitter message, they write: “For several reasons, Staples will phase out SodaStream from our stores. We thank @fagforbundet and @norskfolkehjelp for a good dialogue”. – See more at:

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