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SodaStream says it plans to leave West Bank for the Negev, but boycotters promise to not let up

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SodaStream is dumping their apartheid digs in Occupied Palestine, allegedly. As news of SodaStream’s announced closure of their factory and forthcoming exit from Mishor Adumim Industrial Park in the illegal Jewish settlement of Ma’ale Adumim flooded main stream media yesterday the plagued seltzer company announced the results for its third quarter ending September 30, 2014. It isn’t pretty. We previously reported the “titanic” stock drop that occurred after SodaStream released the preliminary report on October 7, 2014.

A glance at Bloomberg’s headline tells us everything we need to know about why this is a huge victory for the BDS campaign:

Bloomberg News Oct.29, 2014

Bloomberg News Oct.29, 2014

A virtual chorus of synchronized press running AP’s coverage from ABC , Newsday to The Washington Post opened with “boycott” in the lede. What a striking turnaround from the coverage just a 3 weeks ago when we reported “unofficially, it’s the boycott.”At that time, the majority of the press covering SodaStream’s plummeting stock didn’t even mention the boycott.

SodaStream plans on moving to the Idan HaNegev Industrial Park /Lehavim Industrial zone, 1,100-acre “development zone” just outside of  the Bedouin township of Rahat in the Negev desert, heavily subsidized by the Israeli government. This is the same news we’ve heard repeatedly over the last couple years.

Who Profits, SodaStream Update | May 2013:

At the third quarter of 2012, SodaStream started constructing a new factory within Israel, in the Lehavim Industrial zone in Negev desert. The company evaluates that the first stage of the construction will be completed in approximately 18 to 30 months. The 2012 annual report emphasizes, “Upon completion of the first phase, the new site will have all production capabilities necessary to produce all of our products”.

So why are we hearing this now? Perhaps it’s because SodaStream stock is still floundering down in the low 20’s and has hardly budged all month.

Screen shot 2014-10-30 at 7.43.25 AM

If SodaStream thought re-announcing the move to the Lehavim Industrial zone next year would generate a spike in stock prices they were wrong. But one thing is certain from yesterday’s coverage, SodaStream’s brand has been thoroughly saturated by BDS. Their new marketing plan shifts the corporation’s previously disastrous tagline “Set the bubbles free” to the bland “water made exciting.” Regardless, it is unlikely to wash away the permanent stain left over from the p.r. assault by pro-Palestinian BDS activists.

Screen shot 2014-10-30 at 8.19.31 AM

Although the move from the occupied territories is certainly a victory, it’s not enough.  Boycott, Divestment and Sanctions National Committee (BNC) spokesperson Rafeef Ziadah said:

SodaStream’s announcement today shows that the boycott, divestment and sanctions (BDS) movement is increasingly capable of holding corporate criminals to account for their participation in Israeli apartheid and colonialism.

BDS campaign pressure has forced retailers across Europe and North America to drop SodaStream, and the company’s share price has tumbled in recent months as our movement has caused increasing reputational damage to the SodaStream brand.

Even if this announced closure goes ahead, SodaStream will remain implicated in the displacement of Palestinians. Its new Lehavim factory is close to Rahat, a planned township in the Naqab (Negev) desert, where Palestinian Bedouins are being forcefully transferred against their will. Sodastream, as a beneficiary of this plan, is complicit with this violation of human rights.

Any suggestion that SodaStream is employing Palestinians in an illegal Israeli settlement on stolen Palestinian land out of the kindness of its heart is ludicrous.

Let this be a warning to everyone investing and empowering apartheid and the occupation of Palestine. The pressure won’t stop.

Annie Robbins

Annie Robbins is Editor at Large for Mondoweiss, a human rights activist and a ceramic artist. She lives in the SF bay area. Follow her on Twitter @anniefofani

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60 Responses

  1. amigo on October 30, 2014, 1:41 pm

    The money men/women will soon drop Israel when their profits are being eroded.

    Loyalty to any cause takes second place to the pursuit of profits.That has always been the case and always will be.

    BDS efforts substantiates this and Israel,s and their enablers in the USA ,constant whining and plans to counter BDS are proof it has them on the run.

    Thanks for keeping us updated Annie.This is one of the few bright spots coming out of a very sad situation.

  2. a blah chick on October 30, 2014, 2:06 pm

    “Water made Exciting!”

    Isn’t swimming in “exciting” waters called drowning?

    • Sycamores on October 30, 2014, 2:59 pm

      “Water made Exciting!”

      more like

      ‘Sodastream
      water making an exit!’

  3. pabelmont on October 30, 2014, 2:21 pm

    The idea of opposing Israeli re-settlement of the Bedu is interesting. It is, like all Zionist activity, a stealing of people’s land and of their way of life. People who’ve lived in the open don’t want to live in apartment buildings (even if they were decently built, but why raise another question?).

    International law may not regard such forced resettlement as illegal, but BDS can do what it pleases and horrible actions can be fought whether or not formally illegal under international law.

  4. just on October 30, 2014, 2:28 pm

    “Its new Lehavim factory is close to Rahat, a planned township in the Naqab (Negev) desert, where Palestinian Bedouins are being forcefully transferred against their will. Sodastream, as a beneficiary of this plan, is complicit with this violation of human rights.”

    From bad to worse?

    The brand is toast.

    “Water made Exciting!” In the desert? Stolen water? Nearby new reservations/townships for the “natives”?

    For the brand to even break even, it should move to the US of Israel.

    • adele on October 30, 2014, 2:54 pm

      Ironic that @SodaStream new motto is "Water made exciting". In Naqab, where SS new factory is, Israel denies water to Palestinians there— Zalameh (@BDS4Justice) October 30, 2014

      • Mooser on October 30, 2014, 6:09 pm

        “In Naqab, where SS new factory is, Israel denies water to Palestinians there”

        Thanks. As soon as I saw that “water made exciting”, I knew we were headed there. Denying rights to, or thieving from, the native population is a basic prerequisite for Zionist economic development.

        Zionism or Israel, it’s always worse then you might think.

    • Marnie on October 30, 2014, 3:24 pm

      “Water made Exciting!” In the desert? Stolen water? Nearby new reservations/townships for the “natives”?

      Who is going to work there or do they plan on using the relocated Bedouins as their slave labor?

      • annie on October 30, 2014, 4:05 pm

        yes, that is exactly the plan. to use the corralled bedouins forced off their land as the cheap labor force. the land this industrial park is built on was confiscated from bedouins, many of them still holding title. this is in the heart of the area being protested over the prawer plan. http://mondoweiss.net/2013/08/netanyahu-cut-secret-deal-for-1000s-more-settlement-units-maariv#sthash.xNE0CbD8.dpuf

        The demonstration organized in the Naqab itself took place in the South Rahat Junction “Lehavim”. The start of the protest, which was scheduled for 4pm, was delayed, after police blocked several roads leading to the demonstration and alternative routes had to be found. In the end over 1500 people from all over historic Palestine and international activists managed to assemble and voice their anger against the ethnic cleansing and forced displacement of over 35 villages in the Naqab region.

        even http://www.timesofisrael.com/israels-next-major-land-dispute-seethes-in-the-negev-desert/ report concedes:

        Amar al-Huzeil, the deputy mayor of Rahat, told me …that even here, as everywhere in the northern Negev, “maybe 40 percent” of the land on which the project is to be built is claimed by other individual Bedouin, not party to the development.I thought of Moshe Dayan and his brash 1963 proclamation that, within two generations, the Bedouin would not “live on his land with his herds, but would become an urban person who comes home in the afternoon and puts his slippers on.”

      • Sycamores on October 30, 2014, 5:02 pm

        seemingly Sodastream are trying to secure work/travel permits for Palestinians from the old plant to work in the new plant. considering that it could take up to 6 months to train new employees, especially the staff that specialized in the more complex areas within the plant it would make economical sense. but making sense isn’t one of Sodastream strongest points.

        SodaStream employs hundreds of Palestinians and gives them equal benefits as Israeli workers. Most of them are from nearby West Bank towns. For Palestinian workers from Ramallah, the new facility will be 107 kilometers (66 miles) away. For those from Hebron, it will be 48 kilometers (29 miles) away.

        “We are offering all employees the opportunity to join us in Lehavim, and specifically, we are working with the Israeli government to secure work permits for our Palestinian employees,” SodaStream CEO Daniel Birnbaum said.

        http://www.ynetnews.com/articles/0,7340,L-4585841,00.html

      • Mooser on October 30, 2014, 6:10 pm

        Yup, it’s always worse then you think.

  5. eGuard on October 30, 2014, 2:30 pm

    Scarlett Johansson, January 2014: “SodaStream is a company … committed … to building a bridge to peace between Israel and Palestine.

    She must be crying now that these bridges will not be build any more.

    • catporn on October 30, 2014, 3:31 pm

      Not sure she ever cared about bridges, whatever there purpose, though she might be miffed about the scissors that were used to cut her ties with Oxfam, and whoever advised her to do so.
      Annie made a great point last month about Johansson doing more to promote BDS than SodaScream.

  6. catporn on October 30, 2014, 3:16 pm

    “Let this be a warning to everyone investing and empowering apartheid and the occupation of Palestine. The pressure won’t stop.”
    Amen to that.
    I’m really excited to hear about BDS having the desired impact, especially as it’s non-violent and everybody around the world can participate.
    However part of me thinks the extremists in Israel won’t give in even if they end up under an equal amount of pressure as South Africa. Anyway, let’s get there first ;-)

  7. Daniel Rich on October 30, 2014, 9:12 pm

    Palestinian SodaStream Boycott Leads To Hundreds Of Unemployed West Bank Arabs ..

    Lame journalism and an additionally free guilt-trip.

    What a great way to start a Friday morning…

  8. ToivoS on October 30, 2014, 9:37 pm

    Kudos to annie for efforts to focus the Soda Stream stock price collapse on BDS. I do recall the hasbara crowd coming out and claiming that BDS had nothing to do with soda stream’s financial problems.

  9. Daniel Rich on October 30, 2014, 9:56 pm
  10. hophmi on October 30, 2014, 11:36 pm

    Still not an iota of evidence to support your claims. Add Norman Finkelstein said, you’re a cult.

    • Daniel Rich on October 31, 2014, 12:12 am

      @ hopmi,

      SS’s move is not related to anything, you’re right. They just woke up one morning and thought the view elsewhere would be a big improvement and help to inspire the local workforce to work even harder.

      Stocks down from $58 to $21? A mere bump in the road and that bump isn’t caused by anything either.

      I get it.

      • Mooser on October 31, 2014, 11:12 am

        “Stocks down from $58 to $21?”

        Really, the stock-price graph looks a lot better if you read it from right-to-left!

      • just on October 31, 2014, 11:41 am

        +1!

      • talknic on November 5, 2014, 7:43 am

        @ Mooser ” … the stock-price graph looks a lot better if you read it from right-to-left!”

        ?? It almost finishes where it started.

        Say…. turn it upside down … then buy buy bye bye

    • Marnie on November 2, 2014, 8:34 am

      There’s more than an iota, you just don’t wanna admit it. Norman Finkelstein said you’re a cult? Is that supposed to mean anything besides Mr. Finkelstein expressing his opinion? BDS doesn’t need his approval. You’re sounding an awful lot like a little boy who didn’t get his nap.

      • Mooser on November 2, 2014, 11:28 am

        “You’re sounding an awful lot like a little boy who didn’t get his nap.”

        If he shuts his eyes for a second who knows what may come from his closet, or out from under the bed!

      • oldgeezer on November 7, 2014, 3:16 pm

        Indeed. To zionists Finklestein is labelled as a self hating Jew. Even discussed as an enemy of the state. To other people it’s merely said that they agree or disagree with hs opinion. No one is always correct. Zionist love to demonize or delegitimize anyone who’s not on their bandwagon. The difference is stark.

  11. JLewisDickerson on October 31, 2014, 1:46 am

    RE: “Their new marketing plan shifts the corporation’s previously disastrous tagline ‘Set the bubbles free’ to the bland ‘water made exciting’.” ~ Annie Robbins

    MY COMMENT: Me and my Freedom Edition℠ HurryCane™ take all the credit!

    JLewisDickerson
    October 8, 2014, 3:28 pm

    RE: “Predictably SodaStream’s vaunted ‘mixologist competition’ flopped. It’s not just about ‘attracting new consumers’, it’s the bloody bubbles!” – Annie Robbins

    MY COMMENT: The “bloody” bubbles, indeed! SodaStream’s Set the Bubbles Free? advertisement campaign (featuring the bubbly, blonde airhead Scarlett Johanson) is bearing fuit; the bubbles are indeed being set free, or never imprisoned in the first place.
    Carbonation is just plain silly. Why must we supposedly “civilized” people in the West imprison the bubbles so that we then have the privilege of “setting the bubbles free”. Enquiring minds mimes want to know!™ So do anthropologists. And psychologists.

    JLewisDickerson October 8, 2014, 3:57 pm
    P.S. That said, if imprisoning bubbles here in America helps us imprison fewer people (especially black males), then I’m all for it!

    SOURCE – http://mondoweiss.net/2014/10/titanic-occupation-sodastream#comment-714827

  12. JLewisDickerson on October 31, 2014, 2:51 pm

    P.S. ALSO RE: “Their new marketing plan shifts the corporation’s previously disastrous tagline ‘Set the bubbles free’ to the bland ‘water made exciting’.” ~ Annie Robbins

    MY COMMENT: I got so excited I couldn’t resist combining the graph of SodaStream’s stock price history with the new “Water Made Exciting” ad campaign!

  13. jon s on October 31, 2014, 4:42 pm

    Sodastream’s decision to move out of the West Bank should be the end of the boycott, especially since they’re relocating to Rahat and a significant number of jobs will be available there. (I go by that facility every so often and it looks really huge.)
    Last time the issue came up I expressed concern for the Palestinian employees who may be left without jobs when the factory moves out. I think that there’s still cause for concern .

    • iResistDe4iAm on October 31, 2014, 10:22 pm

      jon says:
      Last time the issue came up I expressed concern for the Palestinian employees who may be left without jobs when the factory moves out. I think that there’s still cause for concern .

      Were you also concerned about the 60 Palestinian workers who were fired on the spot in July, without any due process? The fired workers weren’t even allowed to collect their personal belongings.

      Their crime? — the workers complained about not receiving sufficient food to break Ramadan fasts during night shifts (SodaStream prohibits employees from bringing their own food because of Jewish dietary laws).
      http://www.haaretz.com/business/.premium-1.606304
      Cached version of Haaretz article:
      http://webcache.googleusercontent.com/search?q=cache:go1GjUQFzUYJ:www.haaretz.com/business/.premium-1.606304+&cd=1&hl=en&ct=clnk&gl=au

      SodaStream’s version of the Hunger Games
      – Prohibit workers from bringing their own food because of Jewish dietary laws.
      – Provide insufficient food to fasting workers during religious occasions.
      – Expect hungry and tired workers to operate dangerous machinery.
      – If workers complain, collectively punish all workers on shift by firing them on the spot, without any due process.
      – Utilise impoverished and captive West Bank labor market (with unemployment ~23%) to hire a fresh batch of desperate Palestinian workers ready to be exploited before the next shift.
      – If new batch of exploited workers ever complain, rinse and repeat.

      • Jackdaw on November 1, 2014, 4:01 am

        I don’t believe that the were fired for complaining about the food. I believe they were fired because they stopped working in protest of the food.

        A big difference.

      • iResistDe4iAm on November 1, 2014, 8:55 pm

        The workers made it clear that it was dangerous for them to work the big machines when they were both hungry and tired after the 16-hour fast.

        But I guess SodaStream doesn’t believe that occupational health and safety should apply to Palestinian workers. After all, exploited workers have little rights and are easily replaced, as was made abundantly clear.

      • talknic on November 5, 2014, 7:36 am

        Jackdaw “… I believe they were fired because they stopped working in protest of the food.”

        OK Let’s say they did stop work in protest….

        If there had been improvement after complaining about the food … there’d’ve been no need to stop work in protest!

        “A big difference”

        Yes. If there had been improvement after complaining about the food … there’d’ve been no need to stop work in protest!

        However from the Haaretz article
        the trade union representing the plant’s Palestinian workers, said that in early July workers on the evening shift complained that the food they received was insufficient.

        “Sixty workers, who are prohibited from bringing food from home because of Jewish dietary laws, found themselves without enough food after the 16-hour fast,” Maan’s Jerusalem coordinator, Erez Wagner, said.

        Wagner said the workers approached management and explained that it would be difficult for them to work through the night without sufficient food, noting that it was dangerous for them to work the big machines when they were both hungry and tired.

        According to Wagner, one executive accused the workers of deliberately provoking confrontation, an accusation the workers denied.

        In the end, the shift manager sent the workers home, saying he was canceling the night shift that day, and promising that the problem would be resolved the next day.

        “The next day, all the night-shift workers received termination notices. They were instructed to return their employee IDs and were treated with hostility; they weren’t allowed to collect their personal belongings,”

        Prohibited from bringing food from home because of Jewish dietary laws = discrimination based on religion.

    • Talkback on November 1, 2014, 1:47 pm

      Last time the issue came up I expressed concern for the Palestinian employees who may be left without jobs when the factory moves out. I think that there’s still cause for concern.

      And next time you are going to express concern for the Jews that may have been left without a job, if they hadn’t been useful for occupying Nazis.

  14. jon s on November 1, 2014, 1:24 pm

    According to the report in the link you provided, they were not fired for complaining, they were fired for stopping production. Not that I’m justifying the dismissals.

    • Marnie on November 2, 2014, 4:47 am

      What are you doing?

    • jon s on November 2, 2014, 6:54 am

      Talkback,
      I suppose it was inevitable that someone here would make that obscene analogy – Israel is like the Nazis, the Palestinian employees of Sodastream are like the Jews in the Holocaust…Totally appropriate and helpful.

      • annie on November 2, 2014, 10:15 am

        I expressed concern for the Palestinian employees who may be left without jobs when the factory moves out. I think that there’s still cause for concern .

        ok, well let’s get back to what you consider totally appropriate and helpful.

        the reason there is still “cause for concern” is because we know this industrial area where SS is located (btw, that is present tense and a “decision to move out” of the WB, would not be cause to end a boycott because the factory is still in operation. it could take more than a year and millions of dollars to close down that factory) on palestinian territory will not be made available for palestinian businesses with palestinian owners to create jobs. whereas jewish israel business owners are given extensive tax breaks and funding to locate their businesses there, the same is not true for palestinians. so yes, there is cause for concern because we all know the root of the problem will not be rectified.

        the job opportunities in the occupied territories are severely restricted due to israeli imposed occupation and control. options are dire.

        your “concern” is noted as your show your support for those profiting off the occupation vs your lack of support for people not allowed to bring their own food, presumably for “security purposes”. totally appropriate and helpful no doubt.

      • Mooser on November 2, 2014, 11:20 am

        ” Israel is like the Nazis, the Palestinian employees of Sodastream are like the Jews in the Holocaust…Totally appropriate and helpful.”

        It certainly does clarify things, doesn’t it?

      • Mooser on November 2, 2014, 11:24 am

        “Totally appropriate and helpful.”

        Like all of Israel’s actions regarding statehood and boundaries, and internal laws, since the establishment of the “Jewish State”?

        “Totally appropriate and helpful” like Israeli descriptions of Palestinians and “Arabs”?

    • annie on November 2, 2014, 9:40 am

      According to the report in the link you provided, they were not fired for complaining, they were fired for stopping production.

      jon, the article did not say the workers stopped production. first it reported the workers said there was insufficient food to break their fast after 16 hours and the management “sent the workers home”. then the company accused them of calling a “wildcat strike”. it does not say the workers “stopped production”. either the company sent them home or they did not. it says nothing about the workers refusing to work.

      Wagner said the workers approached management and explained that it would be difficult for them to work through the night without sufficient food, noting that it was dangerous for them to work the big machines when they were both hungry and tired.

      According to Wagner, one executive accused the workers of deliberately provoking confrontation, an accusation the workers denied.

      In the end, the shift manager sent the workers home, saying he was canceling the night shift that day and promising that the problem would be resolved the next day.

      “The next day, all the night-shift workers received termination notices. They were instructed to return their employee IDs and were treated with hostility; they weren’t allowed to collect their personal belongings,” Wagner said.

      ……

      SodaStream said in a statement that the workers were dismissed because they called a wildcat strike, without genuine cause.

      the manager chose to cancel the night shift instead of simply giving the workers more food during ramadan. if people do not have lunch they need more food at dinner. that’s common sense. if the workers are not allowed to bring their own food then it becomes the responsibility of the employer to provide it. the manager probably didn’t want to set precedence in the middle of the night without approval from higher ups. he could have fed them more and then discussed it with the higher ups the next day. he didn’t, he sent them home, according to the report.

      • jon s on November 3, 2014, 7:56 am

        Annie, Whether or not they stopped production, I support the Palestinian employees in this matter and not the management that dismissed them. I would sign any petition or campaign to re-hire them.

    • talknic on November 5, 2014, 7:52 am

      @ jon s “According to the report in the link you provided, they were not fired for complaining, they were fired for stopping production”

      Try again . That was pathetic…

      The article gives both sides of the story pal! Why should we not believe the worker’s’ representative?

      Are you trying to tell us an Israeli who shouldn’t even be in the West Bank, who is employed by an Israeli factory illegally in non-Israeli territory, illegally using non-Israeli resources and discriminating against non-Jewish labour based on religious notions is more likely to tell the truth?

  15. ivri on November 1, 2014, 5:09 pm

    So much schadenfreude about a soda-water company and so much focus on its business moves? What can I say? Enjoy that and thank the company for giving you some cause for joy. In the meantime…

    • Mooser on November 2, 2014, 11:18 am

      “In the meantime…”

      In the meantime, what, “ivri”? In the meantime, a world-wide conspiracy of Jews is steadily enhancing Israel’s power, overcoming all resistance by force or subterfuge?

      C’mon “Ivri”, stop holding out on us! You are really an anti-Zionist performance artist, aren’t you?
      Yes, it’s a pretty funny schtick, but I don’t think you should skirt so close to outright anti-Semitism all the time. The point is to discredit Zionism, not make people dislike Jews, I’m sure you can see that.

  16. Horizontal on November 2, 2014, 2:42 pm

    I’m a bit late to this party with my move & all, but I gotta say, “Well done, BDS.” This shows how it’s supposed to work.

  17. Accentitude on November 3, 2014, 2:05 am

    “Set the Bubbles Free”, “Water Made Exciting”….who is running their marketing campaign? If you want to spike sales, here’s the way to do it: You need a New tag line. I’m thinking:

    “It doesn’t taste like Pepsi but it sure does Taste like Crap.”

  18. Denis on November 4, 2014, 11:39 am

    @annie: This is the same news we’ve heard repeatedly over the last couple years.

    We have??? The two links in your sentence both go to the same ToI page — Feb13.2014. I don’t see any support there for the “last couple years” and I don’t recall hearing this news or reading about SS long-term plans to move.

    So, SS has had the new factory under construction for 2 years??? Well, that means it must have been in the planning stage for a year or two before that. I’m lost. If moving from WB to Negev has been the SS plan for years, then how does BDS or the attacks on ScarJo get credit? I can see the effect on stock prices, but the stock crashed years after the decision to move must have been finalized and at least a year after construction began.

    But the BDS “victory” that is being promoted is that BDS put pressure on SS to get out of WB, and everybody called ScarJo a SuperBowl-soda-whore, and those tactics drove the stock price down, and that’s why SS is leaving WB. But apparently not. Looks like the move was part of a long-term plan.

    annie: So why are we hearing this now? Perhaps it’s because SodaStream stock is still floundering down in the low 20’s and has hardly budged all month.

    Or . . . perhaps it’s because SS made the announcement 5 days ago.

    Besides, when is “now.” I note that as of today (Nov04) the date on this post is Nov 2, but many of the comments are dated Oct30. Prof. Peabody???

    @annie: the land this industrial park is built on was confiscated from bedouins [sic], many of them still holding title

    This is the real story here — land confiscation — if it could be properly sourced. Bedouins “holding title” to land? Doesn’t sound like desert nomads to me.

    And for the record, confiscating private land for commercial purposes is not a tactic limited to i-Jews stealing Arab land. Recall that in Kelo v. New London (2005) the USSCt upheld the constitutionality of private corporations’ confiscation of residential homes for economic development under “eminent domain”.

    That was a great “liberal” victory – Ginsberg, Stevens, Souter, Breyer on the rare “left” side of a 5-4 decision. Unfortunately, they virtually gutted the 5th amendment and destroyed any remaining defense individuals might have against eminent domain fascists confiscating private property — while Scalia, Thomas, Rehnquist, and O’Connor stood up for the property rights of individuals.

    And Ginsberg has the chutzpah say Citizens United was the USCCt’s worst decision.

    http://www.ij.org/kelo

    • annie on November 4, 2014, 9:43 pm

      We have??? The two links in your sentence both go to the same ToI page — Feb13.2014. I don’t see any support there for the “last couple years”

      hmm, i linked to who profits from may 2013 quoting Sodastream’s 2012 annual report, i linked to times of israel, embedded in “1,100-acre “development zone” http://www.timesofisrael.com/sodastream-may-leave-west-bank-but-bds-not-a-factor/ which leads to last sept “SodaStream may leave West Bank, but BDS ‘not a factor’, or you can read it at http://www.frontpagemag.com/2014/dgreenfield/bds-war-on-sodastream-just-killed-muslim-jobs-and-created-israeli-jobs/ if that’s your pleasure, or http://www.i24news.tv/en/news/israel/society/41789-140828-sodastream-weighs-closing-west-bank-factory
      or
      http://www.globes.co.il/en/article-1000838252
      http://apjp.org/new-sodastream-factory-impacts/

      anyway yes, i have been hearing about it and the grant they were supposed to get from israel gov for a long time. those are just a few examples. but you can dig further on your own time, there are many more links. plus, our zio commenters have been informing us on many of the scarlett/SS posts about the new factory for months.

      I’m lost. If moving from WB to Negev has been the SS plan for years, then how does BDS or the attacks on ScarJo get credit

      the bds campaign against SS began in 09 (JUNE, i was there when it was launched in israel and participated in the first action at the hilton in tel aviv, video available on youtube/code pink). i’m guessing SS could see the writing on the walls, knew they couldn’t afford to sustain their enterprise sans the massive perks from the goi and when they saw the opportunities from the gov handouts in the negev they applied. hoping, assuming, gambling they could make their break before world attention caught on. “attacks on ScarJo get credit” because it (we) called attention to SS and bds hitchhiking on the massive advertising campaign of the superbowl which launched bds into WH press briefings, kerry’s speeches, netanyhau speeches, and basically..global attention only money could buy. and they did buy it, the adverts didn’t cost us monetarily. i’m sure SS spent a bundle on those advertisements little knowing we’d be reaping the benefit.

      more later, this is just too easy.

    • annie on November 5, 2014, 4:09 am

      the stock crashed years after the decision to move must have been finalize

      no it was not finalized until the grants from the gov came thru. SS doesn’t have the funds to move on their own. they are probably not that solvent. they got massive tax breaks moving to their current local in the WB apartheid industrial park. this is how israel rewards businesses for assisting in the ethnic cleansing of palestine (just as brooklynites get massive perks/financial rewards moving to jewish only settlements in palestine). so, SS would need another such venture, and the gov provided that in the negev. but it was not finalized til sept (i think it was sept, recent anyway, i know the permit was delayed, possibly relating to the international attention/delay of the prawer plan, not sure specifics).

      if, as you say, you’re “lost” why are you making all these hypothesis and analysis without doing the minimum of research denis? and no, no one called her a “whore”. don’t be gross.

      Or . . . perhaps it’s because SS made the announcement 5 days ago. denis, try opening the times of israel link, that was over 2 months ago and this information has been out there, this intention to move, since 2012.

      it’s no different than G4S announcing (for 2 years in a row as i recall but don’t quote me on that) they are pulling investment out of israel. but they have not done it yet: http://bdsmovement.net/2014/bds-pressure-forces-g4s-distance-itself-prison-system-12166

      so will you also be claiming that has nothing to do w/bds since they have the intention to leave?

      This is the real story here — land confiscation — if it could be properly sourced. Bedouins “holding title” to land? Doesn’t sound like desert nomads to me.

      i never called them nomads. bedouins are not all “nomadic” why don’t you do some research (on the prawer plan for starters) before yammering on about Kelo v. New London. you’re wasting my time and sound clueless, because you are! you should have stopped at “I’m lost”, it was the only accurate thing you wrote in your entire screed.

      • hophmi on November 7, 2014, 2:24 pm

        There continues to be no evidence that the drop in stock price has anything to do with BDS. It has to do with Sodastream’s poor sales in the US market. Sodastream is doing fine in Europe, where the BDS movement is stronger than it is in the United States. It’s really a fairly classic case of getting too big too fast.

        Very simply, moving to the Negev saves money; there are tax benefits and the Israeli government is offering grant money in an effort to develop the Negev Desert, which remains underdeveloped.

        You say Sodastream is “not that solvent.” It’s nonsense. The company does in excess of half-a-billion dollars of business a year, and has a net income of around 20 million dollars a year. Ie, it’s making money: “The best news for shareholders now might be that, despite its woes, the company is still profitable and has a solid balance sheet.” http://www.wikinvest.com/wikinvest/api.php?action=viewNews&aid=6295638&page=Stock%3ASodaStream_International_%28SODA%29&comments=0&format=html

        The grant and tax breaks make it especially economical for them to move. The company’s stock price took a hit because US sales were down and, thus, it didn’t meet its earning estimates, and it shot up last year because it was overvalued to begin with because of its entry into the US market and because Americans were not very into seltzer machines before Sodastream came here. Sodastream also faces a US market where people are drinking less soda, and its campaign with Johansson was a misfire particularly because it compared itself to Coke and Pepsi, brands on the wane with the American public.

        As is typical of Israeli business owners, Daniel Birnbaum has taken responsibility for the mistakes of the past year, and will adjust accordingly. And people forget that while Sodastream is new in the US, it is a 100 year old company.

        At the end of the day, Sodastream is a stable small-cap with a decent p/e ratio, and like most small companies, it will do what it can to save on production costs. In this case, that means moving to the Negev. I understand, really, the propaganda benefit of claiming BDS victories. There’s just no real evidence to support it in this case.

  19. Denis on November 5, 2014, 10:46 pm

    annie, thanks so much for that extensive response. Sorry to waste your time.

    I disagree with your journalistic philosophy. Your reader should not have to “do some research” in order to be able to understand what you are saying. Some of your “facts” seem a bit dodgy, which is why I suggested sourcing them. That’s why God gave us hyperlinks.

    Bedouins are not nomadic? OK. News to me. I’ll pass that on to the UN and Haaretz, they haven’t got the word yet:

    Since the 1970s, the State of Israel has been in active conflict with its Bedouin citizens. The Bedouin, who see themselves as nomads and the original inhabitants of the desert, live more or less where they see fit. The government, though, wants to place them in organized communities, which it says it the only way it can provide them with public services like education and healthcare.
    http://www.haaretz.com/news/features/settling-the-bedouin-question.premium-1.490285

    My point was that it would be lovely if you had provided some sort of sourcing for your assertion that Bedouins had title to the land that GoI took from them. The point is interesting both in that 1) you’re asserting Bedouins gained title to the land and 2) you’re asserting the land was then confiscated. Your readers should not have to go digging to confirm that information or to figure out where you it.

    Kelo is relevant in that it points out that even if the Bedouins did have title, they wouldn’t be the first people in modern times to be removed from their homes by economic interests — even our great, liberal Jewish mind on the USSCt supports that concept. Sorry if you didn’t see my point.

    I don’t think you’re being disingenuous, but your answer about ScarJo is not making sense. The question was how could the attacks on ScarJo last January (2014) have been responsible for the SS move to Negev when construction on the new site began long before ScarJo ever came up? Your own timeline says that the SS decision to move/build was made at least as far back as 2012 — two years before the ScarJo flap.

    IOW, SodaStream’s ScarJo disaster may have busted the stocks but had nothing to do with the move. All you do in response to my confusion at your assertions is say the ScarJo attack launched BDS of SS into the media’s attention. I agree. But that was AFTER the move had been decided and construction began. Google “non sequitur.”

    You are justifiably proud of the effect BDS is having — I’m with you 100% and admire you for being in this thing, sleeves-up. Wish I had your courage. All I’m saying is the SS decision to move was made years before ScarJo was ever mentioned, and before BDS ever had any effect on SS’s stock price or income stream. I seriously doubt that SS stock started to tank in 2009 b/c of Code Pink’s efforts — SS didn’t even go public until Nov.2010, and went up and up. A little research on the company’s history would have told you that.

    • annie on November 6, 2014, 12:49 am

      Bedouins are not nomadic? OK. News to me…. I’ll pass that on to the UN and Haaretz

      http://en.wikipedia.org/wiki/Bedouin

      most Bedouins have abandoned their nomadic..traditions

      and your link claims The Bedouin, who see themselves as nomads and the original inhabitants of the desert, live more or less where they see fit.

      yeah, i happen to live more or less where i see fit too. just curious tho, how do you explain this: http://en.wikipedia.org/wiki/Al-Araqeeb

      Al-Araqeeb (Arabic: قرية العراقيب‎ Qarya al-‘Arāqīb[1]) is a unrecognized village of the Al-Turi Arab Bedouin tribe, five miles (8 km) north of Beersheba demolished and rebuilt 59 times.[2][3]

      haven’t you heard of all the unrecognized villages in israel? they are not roaming villages. israel keeps moving them off thier land and they keep rebuiding. maybe that’s your idea of nomadic.

    • Walid on November 6, 2014, 1:45 am

      “My point was that it would be lovely if you had provided some sort of sourcing for your assertion that Bedouins had title to the land that GoI took from them ”

      Where is Hostage?

      • annie on November 6, 2014, 8:40 am

        i miss him walid. i’m wondering if it might be in part because our edit function is gone. or maybe the ‘last 100 comments’ (which is back!) or some other technical issue since he seemed to disappear after the new formatting.

      • Mooser on November 7, 2014, 12:38 pm

        Just a guess, but isn’t Hostage involved with JVP in some way? If he was, he might be awful busy lately. Again, I am not sure about that.

    • annie on November 8, 2014, 1:16 am

      I disagree with your journalistic philosophy. Your reader should not have to “do some research” in order to be able to understand what you are saying. Some of your “facts” seem a bit dodgy, which is why I suggested sourcing them. That’s why God gave us hyperlinks.

      denis, there are 16 hyperlinks in this article. how many did you open? i find it a little strange you apologize to me for ‘wasting your time’ in one sentence, claim i don’t provide sources in another, and then lecture me (“Your readers should not have to go digging to confirm that information or to figure out where you it. “) about poor you having to “dig for information” about a topic that’s not only been covered many times on this site over the last few years, when you have not even bothered to open the links i did provide, which ..as evidenced by this conversation we’ve been having, it’s clear you didn’t even open.

      these article do not just grow on trees. they actually take a lot of work sometimes to provide all these hyperlinks. for example, i myself had to follow about 10 links and read thru several articles to find the embed that lead to the graphic and the information in the pdf about the “new marketing plan” with the slogan ““water made exciting.” but what do you care? and it amounted to less than a short sentence worth of information in the final text! and did you open that one link it took me 10 to find? probably not, but you don’t have to “go digging” because i did it for you!

      wrt the gov confiscating bedouin land in the negev, anyone paying attention over the last few years, with the huge protests in israel about the confiscation of bedouin land in the negev and the corralling of bedouins into what has been referred to as “reservations”, info that even made it into the US press, called the prawer plan, would already know this information. this is not what this article is about but the entirety of israel is made up of land stolen from palestinians and you want it sourced in this one article?

      fyi, i blockquoted the spokesperson from bds national, Rafeef Ziadah, who stated in the blockquote Bedouins were being forcefully transferred against their will and had you been interested in this part of the discussion there was a link there for you sourcing the data which provides an embed in the section i referenced leading to an article on this topic from ali abunimah that focuses on this topic in particular.

      and for ‘balance’ i also provided an embed to times of israel article called “Israel’s next major land dispute brews in the Negev desert”, that had you bothered to open you would find an extended discussion on this very topic, with a very moderate assessment that the land the industrial part is sitting on is 40% privately owned palestinian/bedouin land by people not part of this project (and that is a very moderate claim, others calculate much more). i just find it outrageous you whine about having to go digging thru my links to find information when it’s become completely transparent that the work i do so you don’t have to, to provide this stuff for you with one little click, you don’t even appreciate much less bother to open. this is what links are for, i don’t provide them for my own entertainment.

      so why don’t you go back to the paragraph in the article that states “SodaStream plans on moving to the Idan HaNegev Industrial Park /Lehavim Industrial zone, 1,100-acre “development zone” just outside of the Bedouin township of Rahat in the Negev desert, heavily subsidized by the Israeli government. This is the same news we’ve heard repeatedly over the last couple years.” and open ALL THREE EMBEDS until you find the one with the byline reading “The $300 million, five-year Prawer Plan to resolve Bedouin land claims, opposed on both sides….”..and read it!

      what’s the point of saying you’re sorry for wasting my times when you can’t even be bothered to read the links? i can’t stop every third sentence in my articles and say “(btw, open this embed because inside of it you will find information that pertains to the topic of this discussion that may be of interest to people who live under rocks and don’t already know the government of israel is confiscating bedoiun lands which doesn’t happen to be the main topic on this particular discussion but because i’m so f’ing generous w/my time i’ve bothered to dig for a source so you don’t have to, so open it )” and readers who are already informed on these matters should be able to read an article that flows normally and isn’t broken up by a bunch of extenuating data just because people like you are not up on basic factoids.

      no, i don’t say that. you’re supposed to just know that. and believe me they’ll be plenty of time in the future to write whole articles about the next location where sodastream will be exploiting palestinians in their news digs, but that is not the primary topic of this article.

      i’m over having this discussion with you. you can pick apart any extended point and this can go on forever, but when you make allegations about my journalistic standards “philosophy” or however you put it, and claim i don’t source my data, in an article where i have gone out of my way to not only source it, but extend myself to provide moderate (some would even claim times of israel is a conservative source!) sources for critics like you AS WELL as sources more to my own liking (bds spokesperson who also sources to EI) then i take issue with that. it’s rude and insulting. either take the time to open the embeds or just don’t read my articles at all. but don’t make claims about my journalistic integrity when you can’t even be bothered to read the sources i’ve provided.

      good bye.

  20. Mooser on November 8, 2014, 11:15 am

    Ever notice lately the number of Zio-trolls which show up is in direct inverse proportion to the consequence of the subject matter? Not that Soda-Stream, or Saliata’s plight, or stuff like that is inconsequential, but on the big threads about Zionism actions, they are nowhere to be seen. They know they got nothing no more.

    • Kay24 on November 8, 2014, 11:23 am

      Good point Mooser, I also notice that when it is about illegal settlements, or more announcements that the land grab continues, they NEVER address it.

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