Activism

Palestinian groups call for boycott of upcoming Marvel movie over character that ‘represents the Israeli apartheid state’

"Principled filmgoers would have boycotted a movie featuring a superhero that represented the South African apartheid regime. Likewise, we urge conscientious audiences worldwide to join us in boycotting Captain America: New World Order, and standing up for freedom, justice and equality."

A number of Palestinian film and arts organizations are calling for a boycott of Marvel Studio’s forthcoming Captain America movie over its inclusion of an Israeli superhero.

In Captain America: New World Order, which is set to hit theaters in May 2024, the actress Shira Haas plays Sabra, the alter-ego of Ruth Bat-Seraph. The character was created for Marvel Comics by Bill Mantlo and Sal Buscema back in 1980. Bat-Seraph’s backstory has her growing up on a kibbutz run by the Israeli government. During the day she’s a police officer, and after turning into Sabra, she becomes an agent of the Mossad.

“We encourage creative, peaceful protests to challenge Marvel Studios’ – and its owner Disney’s – complicity in anti-Palestinian racism, Israeli propaganda, and the glorification of settler-colonial violence against Indigenous people,” reads a letter signed by groups like the Palestine Film Institute and the Edward Said National Conservatory of Music. “Principled filmgoers would have boycotted a movie featuring a superhero that represented the South African apartheid regime. Likewise, we urge conscientious audiences worldwide to join us in boycotting Captain America: New World Order, and standing up for freedom, justice and equality.”

“Sabra, also known as Ruth Bat-Seraph, is a Marvel superhero who represents the Israeli apartheid state, with a long history in the comics of working for Israeli intelligence, contributing to its crimes, and dehumanizing Palestinian people,” US Campaign for Palestinian Rights (USCPR) Executive Director Ahmad Abuznaid told Mondoweiss. “That history cannot be erased. Featuring this character in any form will glorify her racism and perpetuate real world harm to Palestinians.”

The History of Sabra

Sabra first starred in issue #256 of The Incredible Hulk, “Power and Peril in the Promised Land.” In the comic book, Hulk befriends a Palestinian boy (although the word “Palestinian” is never used) who explains the conflict to him.

The title pushes a narrative that omits any mention of land theft, oppression, or apartheid and embraces the dubious idea that religion motivates both sides. “It’s very hard to be an Arab in Israel,” says the boy. “Both my people and the Israelis say that this land is theirs. They could share it, but two very old books tell them they must kill each other over it.”

(Image: Marvel Comics)

When the boy dies a short time later, it’s not at the hands of the IDF but the result of Palestinian terrorists. Sabra comes upon the scene and attacks Hulk because she believes he’s responsible. “Boy died because boy’s people and yours both want to own land. Boy died because you wouldn’t share!,” Hulk tells her.

Sabra kneels to the boy’s dead body. The final sentence of the issue notes that, despite being a superhero, Sabra is “also a woman, capable of feeling, capable of caring. It has taken the Hulk to make her see this dead Arab boy as a human being. It has taken a monster to awaken her own sense of humanity.”

Cultural boycott

Other Palestine advocacy groups, including USCPR and the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), have echoed the call for a boycott of the film.

“Disney halted its distribution and broadcasting in Russia following the invasion of Ukraine. Instead of taking similar steps against Israel’s decades-old occupation and colonization against Palestinians, Disney is deepening its complicity in apartheid,” pointed out the PACBI’s Alia Malak in a statement.

“Israel’s government is the most far-right, racist, homophobic, sexist and fundamentalist in its history, with a senior minister describing himself as a ‘fascist homophobe,'” she continued. “Marvel’s Israeli character is inherently associated with this apartheid government, including its influential fascist element.”

The Marvel campaign is not the only cultural boycott story to make headlines in recent weeks. This month a Frankfurt Administrative Court rolled back a decision to bar BDS-supporter Roger Waters from playing a May concert in the city. In February, magistrates acting on behalf of the city ordered the venue to cancel the event, criticizing Waters’ “persistent anti-Israel behavior” and dubbing him “one of the most widely spread antisemites in the world.”

The Adalah Justice Project is also circulating a petition calling on Sam Smith to cancel an upcoming concert in Tel Aviv. “As you may be aware, the Palestinian people have been subjected to decades of military occupation, displacement, and discrimination at the hands of the Israeli government,” it reads. “The ongoing Israeli occupation of Palestine, including the blockade of Gaza and the unequal laws for Palestinian citizens of Israel, has resulted in the denial of basic freedoms for millions of people. The situation has been recognized as apartheid for decades by Palestinians and more recently by numerous human rights organizations, including Amnesty International and Human Rights Watch.”

“Many artists and musicians, including Lorde, Lana Del Rey, Lauryn Hill, and most recently Big Thief (a band that includes the child of a well-known Israeli musician), have decided to respect the Palestinian call for a cultural boycott of Israel,” it explains.

Over 10,000 people have signed the petition so far.

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Fear not, with or without this pressure, this movie is going to be a dumpster fire. Guaranteed to get ‘ratioed’ on YouTube and tank at the box office.

It has almost nothing going for it at the moment and is going to get hit from every single angle.

The progressives are goin to attack it because of Apartheid Girl. The conservatives are going to attack it for race swapping popular characters and being “woke”. Marvel fans are going to attack it for disrespecting the source material and the terrible plot and writing. The pro-Israel Jewish groups like the ADL are going to hammer it for the use of the antisemitic conspiracy theory title. I also won’t be surprised if the Israel Government itself gets onboard the hate train for the inevitable changes to the character of Sabra, that will almost certainly declaw her of her overt Israeli propaganda and narrative, not to mention her “rebranded” Magen Star badge, accusing Disney/Marvel of “… violating the very essence of our very own and ONLY Jewish National Super Hero!”

The shitshow around the show is going to be more popcorn worthy than the actual movie. I for one am stocked up and ready to enjoy the entertainment.