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On Sunday, August 31st, the Coalition Against Israeli Apartheid (CAIA) gathered to share information with members of the Toronto community about the current campaign to boycott SodaStream, a carbonated beverage company whose main production facility is in Ma’ale Adumim, an illegal Israeli settlement in the occupied Palestinian West Bank. “In the wake of Israel’s deadly assault on the people Gaza we must intensify our BDS campaigns,” said CAIA member Kat Lapointe. “We know for a fact that the global campaign against SodaStream is having a significant impact. People will no longer tolerate companies that profit off of Israeli apartheid.”