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Toronto activists intensify campaign against SodaStream

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On Sunday, August 31st, the Coalition Against Israeli Apartheid (CAIA) gathered to share information with members of the Toronto community about the current campaign to boycott SodaStream, a carbonated beverage company whose main production facility is in Ma’ale Adumim, an illegal Israeli settlement in the occupied Palestinian West Bank.

As part of the international campaign to Boycott SodaStream, CAIA launched a its own campaign in October of 2013 asking homewares company Bed Bath and Beyond to stop carrying SodaStream products.

SodaStream’s current promotional tour brought them to Toronto’s Distillery District (amongst other GTA locations over the Labour Day weekend) where employees gave out samples and information about their product.

Apartheid-free soda (Photo: CAIA)

Apartheid-free soda (Photo: CAIA)

In response, CAIA set up a table on public space just meters away from the SodaStream truck and handing out “apartheid-free soda” as well as a mock SodaStream catalogue with information about SodaStream’s complicity in Israeli apartheid. In the hour-long action, they also collected dozens of signatures on their petition demanding that Bed Bath and Beyond Canada remove SodaStream from their shelves.

Reception to CAIA volunteers was overwhelmingly positive, with a number of community members confirming their knowledge of Israel’s violations of international law as well as their support of BDS and the SodaStream boycott campaign.

“In the wake of Israel’s deadly assault on the people of Gaza we must intensify our BDS campaigns,” said CAIA member Kat Lapointe. “We know for a fact that the global campaign against SodaStream is having a significant impact. People will no longer tolerate companies that profit off of Israeli apartheid.”

Find more information about CAIA’s Boycott SodaStream campaign here. The online petition can be found here. View CAIA’s mock SodaStream catalogue PDF here.

(Photo: CAIA)

(Photo: CAIA)

Haseena Manek

Haseena Manek is a freelance journalist based in Toronto. You can follow her on Twitter at @haseenamanek.

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5 Responses

  1. annie on September 8, 2014, 5:04 pm

    the movement in Toronto is really strong. their activists are top of the line. they held an awesome day of rage protest too
    canada in general is kicking some serious a** for bds, really pulling their weight and then some. thank you toronto!!!

    and ss stocks are still hovering in the low 30’s. they have not been able to reach 35 (the price barclay’s predicted they would ‘settle’ as they were sliding down ) for 3 months. now they would probably rejoice at 35. it’s satisfying to watch.

    • John Turnbull on September 9, 2014, 4:59 pm

      Toronto is also home to Canada’s Jewish Defence League. This has led to some ugly roadside scenes.

      The JDL is ambitious about expansion westward to Calgary and Vancouver — scene of the recent #BlocktheBoat action.

      • Mooser on September 10, 2014, 3:01 pm

        “Toronto is also home to Canada’s Jewish Defence League. This has led to some ugly roadside scenes.”

        Why am I laughing so hard? It’s probably not funny. But I keep on seeing “The Wild One” with over-dubbed dialect dialogue. That is not appropriate.

  2. just on September 8, 2014, 6:35 pm

    Kudos and thanks to CAIA for your persistence and your great actions.

    It’s exactly the sort of dedication that will make justice happen.

  3. MLE on September 8, 2014, 8:18 pm

    Is there a list of Bds friendly sodastream devices?

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