Airbnb’s pulling of listings in Israeli illegal settlements in the West Bank is highly selective. But Israeli leaders are viewing it as a total attack on Israel, and have plans to punish Airbnb. They are making the case for a comprehensive boycott of Israel as a whole, per the BDS campaign; for the government is utterly dedicated to the settlement enterprise.

Airbnb will no longer host rentals for stays in Israeli settlements in the West Bank. The company said it will “evaluate whether the existence of listings is contributing to existing human suffering.” The announcement came one day before Human Rights Watch is schedule to release a lengthy report on vacation rentals in the occupied Palestinian territory.

Ashton Kutcher and Airbnb CEO Brian Chesky were just getting settled into their chairs on the stage of LA’s Orpheum theatre when Ariel Gold unfurled her Airbnb out of Settlements banner. “From Los Angeles to Palestine it is time for Airbnb to end their role in displacement,” she shouted. The common theme between Airbnb’s refusal to remove settlements listings and attempts to evade city regulations on short-term housing rentals is the company preferencing profits over people.

Katie Miranda offers an ad for Airbnb’s rentals in the occupied territories. There is rarely this much truth in advertising.