Tina Brown is clever

I’m reading Scoop, the folly by Evelyn Waugh about Abyssinian war reporting. Mildly entertaining. I’d forgotten that the hero works for The Daily Beast, a London newspaper. Oh right; Tina Brown didn’t just make up that name for her website. The big competition in the novel comes from The Daily Brute.

Says I to myself, I will buy the domain name, thedailybrute.com, and then some day someone will want it in order to take on the Daily Beast–and they will come knocking on my door and I will make out bigtime. I looked up thedailybrute.com. Look where it goes.

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