Is a Synagogue Really Urging People to Vote for ‘the Shvartzer’?

Is this for real? A friend sent it to me, wonders himself. I don't know what to say. That it's racist? That it's misspelled (per Leo Rosten)? That they're trying to pad the McCain vote? That it's Florida? There must be 50 Beth Sholoms in the U.S. I wonder how many young Jews even know the word. Though I do think: Obama will take it (and transform it).