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‘New Yorker’ says Scarlett Johansson’s relationship with SodaStream may hurt her image

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on 67 Comments

New Yorker writer Emily Greenhouse has picked up the story of Scarlett Johansson becoming a “Global Brand Ambassador” for SodaStream and says Johansson may catch some fallout.

Greenhouse opens:

SodaStream, an Israeli company, has a factory in the Mishor Adumim Industrial Zone, in the occupied West Bank. Companies in the region, SodaStream included, have faced boycotts and even import bans, part of the Boycott, Divestment and Sanctions (BDS) movement, an international campaign that exerts political and economic pressure on Israel to end the occupation of Arab land and establish a Palestinian state. Obama and both of his Secretaries of State have criticized aspects of Israel’s occupation of the West Bank. On Wednesday, some online commentators were less than pleased to see the Hollywood starlet lauding a company that manufactures in the Occupied Territories. She stood before a backdrop that read “set the bubbles free,” after the C.E.O. had lauded the “empowerment” his company brings.

And after laying out examples of celebrity misbehavior injuring the brands they were associated with, Greenhouse says the inverse may be true here:

But in all these cases, it has been the human partner whose behavior causes friction. In the case of Johansson and SodaStream, the opposite is true. Any excoriation of Johansson will come not from the company but from the public—especially in countries less politically friendly with Israel, who may label her as insensitive or irresponsible.

Greenhouse then gets to the nut of the piece, which includes a mention of our very own Annie Robbins:

How accountable should a brand ambassador be for the actions of a company she represents? Johansson hasn’t been criticized much for the prison sentence handed down to Domenico Dolce and Stefano Gabbana for considerable tax crimes; should she be—or is it different because she’s only their model, not an “ambassador?” The Daily Beast somewhat flippantly dismissed the conversation over Johansson’s joining up with SodaStream as a “fake” controversy stirred up by Al Jazeera—among the first to draw attention to the issue—based on a handful of angry tweets. But, regardless of whether you support or oppose SodaStream’s plant location, doing business in the Occupied Territories seems, by its very nature, political. . .

Last fall, Johansson told Harper’s Bazaar that she wouldn’t rule out a political career in the future. If she runs for office, many Americans wouldn’t be fazed by her allegiance with the brand SodaStream; most likely, only a minority would agree with the blogger Annie Robbins, who wrote on the Middle East news site of Philip Weiss, an anti-Zionist Jewish-American journalist, that Johansson’s ties with SodaStream make her “the new face of apartheid.” But surely it would matter to some. Even if Johansson stays out of politics, this dust-up could impact her image. That’s the problem with celebrity ambassadorship: you agree to a quasi-diplomatic role without being trained whatsoever in the art of diplomacy. Ambassadors—the traditional sort—spend years navigating the minefields of political relations; Johansson has spent her career in ball gowns and lace, Vermeeresque pearls, and cat suits.

The piece even includes a sly endorsement of BDS. Greenhouse references the common claim that a SodaStream boycott will hurt its Palestinian employees and responds, “Perhaps this is P.R.-minded nonsense. But who can measure, or say, whether boycotting SodaStream would help the intangible cause of Palestinian nationhood more than it harms the lives of tangible Palestinian employees?”

Interestingly enough Greenhouse uses the story of Kristen Davis as a cautionary tale for celebrities that end up on the wrong side of a corporate endorsement in Israel/Palestine. You may remember that Davis’s role as an “Oxfam Ambassador” was threatened by her association with Ahava cosmetics, also based in the occupied territories. In the end Davis stayed with Oxfam after severing ties with Ahava. Greenhouse mentions Johansson also serves as Oxfam’s “global ambassador.” How soon before her ties to SodaStream bring this relationship into question?

adamhorowitz
About Adam Horowitz

Adam Horowitz is Co-Editor of Mondoweiss.net.

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67 Responses

  1. irishmoses
    irishmoses
    January 17, 2014, 11:24 am

    Whoa, Annie!

    My heartiest congratulations. You’ve made the big time, mention of your name and work in the New Yorker, not to mention attribution to Phil and Mondoweiss and a link to Annie’s article. Congratulations to all of you. Mondoweiss has become a known and major player in the I-P debate. Great work. Good show!

    • American
      American
      January 17, 2014, 12:59 pm

      A New Yorker writer following Mondo and quoting annie… humm..
      ‘She shoots her arrow into the air it falls to earth she knows not where.”
      We know where some of them falling now.

      • Ellen
        Ellen
        January 17, 2014, 1:35 pm

        Keep shooting, Annie!

    • annie
      annie
      January 17, 2014, 1:27 pm

      thanks for the congrats irishmoses. very sweet. i have to admit, right now reading adam’s “our very own” in front of my name, feels even better than the new yorker plug. ;)

      probably silly of me, but that’s just the way it rolls emotionally.

      also, american ..re A New Yorker writer following Mondo , our article got absolutely slammed. i’m sure many people read it who do not normally follow MW on a regular basis. it was information that was bound to go viral one way or another and this is just the beginning. timing is everything and the super bowl is the biggest commercial market of the year hands down. there’s no way, given the political climate, this doesn’t expand awareness of apartheid, israel’s human rights violations and BDS, the boycott divestment and sanctions movement.

      and thanks ellen!

      • American
        American
        January 17, 2014, 5:07 pm

        annie, doesnt matter if or who slammed it…it generated notice, thats half the battle…..as Ellen said, keep shooting.

      • annie
        annie
        January 18, 2014, 12:22 am

        american, please excuse me if i used the wrong vernacular. by slammed i meant radical (lots of) traffic.

      • Blownaway
        Blownaway
        January 18, 2014, 1:52 am

        At the end of the day the Johannsen deal is a mercenary monetary deal that if it does any damag to her she can walk away from but is being spun as support for Israel. Neil Young on the other hand going to perform in Israel is tacit support of an enforced apartheid regime and is being spun as a failure of BDS

  2. seafoid
    seafoid
    January 17, 2014, 11:42 am

    Bluebeard by the Cocteau twins

    “Are you the right man for me? Are you safe? Are you my friend? Or are you toxic for me?…”

    Johannson needs to ask Israel

    “Are you the right country for me? Are you safe? Are you my friend? Or are you toxic for me?…”

    Any excuse for a decent bit of music ;)

    Yalla BDS. Yalla Falastin

    • pabelmont
      pabelmont
      January 17, 2014, 12:11 pm

      Of course, Israel is anyone’s wrong country, so long as the occupation and the denial of democracy and PRoR continue, which current Israeli leaders must assume is for ever. But the issue was not Israel, but Sodastream and the OPTs.

      • seafoid
        seafoid
        January 17, 2014, 12:18 pm

        Israel includes the OPTs. You can always say Judea and Samaria.
        Who would deny her left arm was not part of her body?

  3. Sycamores
    Sycamores
    January 17, 2014, 11:45 am

    if Scarlett Johansson is the ‘new face of apartheid’
    then Neil Young, Justin Bieber, pixies and soundgarden must be the ‘music of apartheid’ http://www.haaretz.com/blogs/routine-emergencies/.premium-1.569140 and http://www.jpost.com/Arts-and-Culture/Music/Neil-Young-and-Crazy-Horse-lead-pack-of-veterans-on-the-way-to-Israel-338237 and http://www.ynetnews.com/articles/0,7340,L-4477055,00.html.

    • kylebisme
      kylebisme
      January 17, 2014, 1:13 pm

      Apples and oranges. The musicians you mention, and Berber, are all doing business in Israel, while Johansson has chosen to shill for an Israeli business operating under the apartheid regime in the West Bank. Sure some people oppose both activities, but that doesn’t make them the same thing.

      • Krauss
        Krauss
        January 17, 2014, 2:17 pm

        There’s also an ethical question. 20% of Israelis are Palestinian Arabs and there are minorities of pro-peace(in the genuine sense of the term) Israeli Jews living inside Israel.

        So let’s say about 30% of the population. If someone doesn’t come to play in Israel, I can accept the arguments they would make. But nobody’s going to be able to make the argument that under no circumstances can you play in Israel without making some complicated choices. Do you punish a sizable minority because they happen to live in a country where the majority is illiberal? Is that fair? How many Palestinian Israelis can travel to Europe for concerts? I’m sure some can, but far from all. A lot of them can’t go in Israel because they are too poor etc, but at least they got a better shot at it.

        What SJ is doing is, as you note, an entire thing entirely. There’s no nuance on Sodastream. It’s a company profiteering directly on Apartheid.
        She has no moral principles whatsoever.

      • Maximus Decimus Meridius
        Maximus Decimus Meridius
        January 18, 2014, 8:28 am

        With respect, I don’t agree with your argument, Krauss. Of Jewish Israelis, I suspect that very very few are ”pro-peace(in the genuine sense of the term)” – obviously this is just a guess, but I’d say it’s well under 5%. As for non-Jewish Israelis, has anyone asked them what they think of a boycott? I suspect very many of them would be in favour of it. Anyway, even if they’re not, we have to remember that the OPT are to all extents and purposes (other than purely legal) part of Israel, and Israel intends for them to remain so. Palestinians (but not Jewish colonial settlers) living in the OPT are highly unlikely to be able to attend these concerts even if they wanted to, and I’m betting most of them would approve of a boycott, just as most black South Africans approved of sanctions, even though they suffered economically in the short term.

        So I don’t see this as complicated at all. It’s quite straightforward. You support Apartheid, or you don’t. Those who perform in Israel belong to the former group.

      • Maximus Decimus Meridius
        Maximus Decimus Meridius
        January 18, 2014, 8:35 am

        I wonder if Johansson really cares about her image at this stage? She cannot act, so her career will only last as long as alleged sexual appeal. I highly doubt she’ll still be a ‘thing’ 10 or even 5 years from now, so she’s probably thinking she might as well cash in while she can, before she’s replaced in the hearts of teenaged boys by the next pillow-lipped blonde waiting in the Hollywood pipeline. Plus, in the eyes of many Hollywood moguls, it’s impossible to be too Zionist so unfortunately, I don’t see this as hurting Johansson’s image overmuch.

      • Sycamores
        Sycamores
        January 17, 2014, 4:34 pm

        Neil Young is very big into the rights of the Indigenous Peoples of Canada but he seemingly falls flat on his principles when it comes to the rights of the Palestinians, making him in my eyes a very shallow man.
        as for the Pixies they already cancel a concert in israel after the israeli murder spree on the Mavi Marmara now they change their mind again to play in the same place where the equivalent of one Palestinian child is killed by Israel every 3 days. http://www.globalresearch.ca/one-palestinian-child-has-been-killed-by-israel-every-3-days-for-the-past-13-years/5359996

        not necessary the same thing as SJ but equally frustrating.

      • jon s
        jon s
        January 17, 2014, 5:21 pm

        Tickets for Neil Young are on sale , starting at 340 shekels. I’m thinking about it…

      • Sumud
        Sumud
        January 18, 2014, 8:52 am

        Go!

        You can pretend to yourself that you live in a normal country when you’re there.

      • just
        just
        January 18, 2014, 9:28 am

        When you listen to “Southern Man”, perhaps you should reflect on what Israel really is.

        http://www.youtube.com/watch?v=44tKGaWDqLI

        ( I wish that Young would not go to that place…)

  4. Rusty Pipes
    Rusty Pipes
    January 17, 2014, 11:46 am

    “it turns out Johansson is also an “Oxfam Ambassador.” How soon before her ties to SodaStream bring this relationship into question?” How soon? Let’s ask Oxfam!

    • Ellen
      Ellen
      January 17, 2014, 12:23 pm

      probably soon, if not already. I imagine her Agent is well aware of the Davis/Oxfam episode. And you can bet the agent and Johansson are being paid a whole lot more from Soda Sream.

      Johansson either does not care about the illegality/immorality of being a spokesperson for occupation or is too thick to understand it and the consequences of being the face of occupation.

      Her agent sees the return on the brand Johannson today. That is what counts. And is probably calculating it will not have a lasting negative impact, if any. This is the hubris. Johansson is at the peak of a female actresses marketability and the public is increasingly observing the occupation — she has now latched to her brand — with disgust.

      Congrats to Annie and MW for your work and rapidly increasing contribution to the MAIN STREAM discussion on the disasterous role of the Zionist project for Judaism and the world community.

    • jon s
      jon s
      January 18, 2014, 10:55 am

      Sumud, What’s a normal country, and who wants to live in one, anyway?
      My point was the 340 shekels.

  5. Cliff
    Cliff
    January 17, 2014, 11:49 am

    Yay Annie, Phil, and MW!

    I still have never heard of Sodastream products. Never seen them where I shop.

    • annie
      annie
      January 17, 2014, 12:07 pm

      cliff, you don’t do much shopping at ‘bed bath and beyond’ do you?

      ;)

      http://mondoweiss.net/2011/12/bed-bath-beyond-flash-mob-stop-selling-illegal-israeli-settlement-products.html

      i was part of this action btw, person with an orange flower on my hat.

      • MahaneYehude1
        MahaneYehude1
        January 17, 2014, 2:43 pm

        “Brides Boycott Ahava” sounds very bad in Hebrew.

      • seafoid
        seafoid
        January 18, 2014, 1:56 am

        Ahava was chosen very deliberately as the name of this company that directly benefits from apartheid. All nice and fluffy in Hebrew. Very warm feelings in the moment when you reach for the product on the shelf. No thoughts of torture or traumatised children soiling themselves.

        http://www.biblestudytools.com/dictionary/ahava/

        “Ahava [N] [H] [S]

        water, the river ( Ezra 8:21 ) by the banks of which the Jewish exiles assembled under Ezra when about to return to Jerusalem from Babylon. In all probability this was one of the streams of Mesopotamia which flowed into the Euphrates somewhere in the north-west of Babylonia. It has, however, been supposed to be the name of a place ( Ezra 8:15 ) now called Hit, on the Euphrates, east of Damascus. ”

        But the problem is that the world means nothing to the average goy.
        And the goys are the ones who are supposed to buy the products.

    • doug
      doug
      January 17, 2014, 12:39 pm

      SodaStream is sold at my local Costco. They aren’t exactly flying of the shelves. I wonder if the company was doing a bit of “channel stuffing?”

    • pmb1414
      pmb1414
      January 17, 2014, 1:44 pm

      Sodastream is sold everywhere in the Washington, DC area~ not only Bed, Bath & Beyond but Sears, JC Penney, Sam’s Club and others. They’re counting on rampant American apathy, but thanks to sources like Mondoweiss that may be slowly changing.

  6. DICKERSON3870
    DICKERSON3870
    January 17, 2014, 11:51 am

    Scarlett Johansson vs. Tilda Swinton
    Titillating Tilda wins by a mile!
    It’s not even close.

    P.S. FROM MERRIAM-WEBSTER:

    titillating
    adjective

    Definition of TITILLATING

    : pleasantly stimulating or exciting ; also : erotic
    — tit·il·lat·ing·ly adverb

  7. flyod
    flyod
    January 17, 2014, 12:01 pm

    “fateful relationship” indeed

  8. HarryLaw
    HarryLaw
    January 17, 2014, 12:09 pm

    The UK Foreign Office recently put out new guidance via the UK Trade and Industry’s Overseas Business Risk Register

    We do not encourage economic or financial activities in the settlements. We do not offer support to such activity.
    Firms must be aware of legal and economic risks in financial transactions, investments, purchases, procurements, other economic activities, including tourism, in Israeli settlements or benefiting Israeli settlements owing to disputed titles to land, water, mineral or other natural resources
    They must also be aware of potential REPUTATIONAL implications of getting involved in economic and financial activities in settlements.
    They must be aware of possible abuses of the rights of individuals. Those contemplating economic or financial involvement should seek legal advice.
    The UK will continue to enforce the labelling guidelines to identify settlement goods because “we understand the concerns of people who do not wish to purchase goods exported from Israeli settlements”.
    The UK will also continue to enforce the EU ruling that denies imports from illegal settlements the preferential tariff that applies to Israeli and Palestinian imports.

  9. Shuki
    Shuki
    January 17, 2014, 12:10 pm

    In keeping with their usual dishonest editing practices, the author omits the following passage fom the story which shows a side of sodastrem that doesn’t fit thier agenda:

    In fact, SodaStream’s influence in the West Bank is complicated. The Jewish Telegraphic Agency reported last year that some five hundred West Bank Palestinians work at the site, along with four hundred Arabs from eastern Jerusalem and two hundred Israeli Jews and foreign workers, including African refugees. The plant has an on-site mosque and a synagogue; employees of different religious traditions share a dining hall. When the SodaStream C.E.O., Birnbaum, was invited a year ago to the residence of the Israeli president to receive the 2013 Outstanding Exporter Award, he brought along a number of Palestinian employees and insisted on going through the same rigorous security checks to which the Palestinian workers were subjected (in his words, “After all, these are the very people who produce the products for which we were receiving that award”). The Middle East media site Al-Monitor called his gesture an “unofficial breach of protocol.” When he accepted the prize, Birnbaum publicly rebuked his host, President Shimon Peres, for the unequal treatment his workers had received, which included strip searches “down to their underwear.”

    • Sumud
      Sumud
      January 17, 2014, 12:49 pm

      It’s not “complicated”at all. Get out of Palestine.

    • Ellen
      Ellen
      January 17, 2014, 12:54 pm

      SS got Israeli grants and subsidies to locate on occupied territories. They are there because of that, not out of any empathy for the locals.

      While not a direct comparison, the relationship between Slave owners and dependent slaves was also complicated. Love for the Master, co habitation, etc.

      BTW, the slave industry also invoked the Bible as a justification of slavery as the natural order. Think about it.

    • annie
      annie
      January 17, 2014, 1:40 pm

      with their usual dishonest editing practices

      actually shuks, the ethics of blogging requires we limit our copy pasting to generally 3-4 paragraphs. it’s called fair use. it’s not dishonest to reference something and link to it which is what adam did.

      and how is your cherry picking wrt “shows a side of sodastrem that doesn’t fit thier [sic]agenda” not hypocritical? given you chopped off the text without including what’s bolded below:

      Birnbaum publicly rebuked his host, President Shimon Peres, for the unequal treatment his workers had received, which included strip searches “down to their underwear.”

      Perhaps this is P.R.-minded nonsense.

      btw, my dad was a pr man and i know all about the kinds of shinanigans companies go thru to improve their public image. it’s no coincidence the press was all over this. and note the embed in new yorker article:

      According to the Jewish Daily Forward, the Mishor Adumim Industrial Zone is not a “radical settlement; it is located a 10-minute drive from Jerusalem in an industrial park next to one of the largest settlement blocs —Ma’aleh Adumim —which will likely be incorporated into Israel in any future deal. But it does exploit the commercial benefits of its location, essentially profiting from occupation, and contributes to the slow closing of the E1 corridor that is necessary for the contiguity of a future Palestinian state.”

      goes here: http://www.aljazeera.com/indepth/opinion/2013/07/2013711145016751282.html (read it, not pretty)

      you can’t put lipstick on a pig and the awards story has professional pr written all over it. good pr is supposed to look and read organic. all of sodastreams ‘good news’ reads like “P.R.-minded nonsense

    • Citizen
      Citizen
      January 17, 2014, 2:11 pm

      Shuki
      You must work for Walmart.

      • MahaneYehude1
        MahaneYehude1
        January 18, 2014, 9:56 am

        @Woody Tanaka:

        First, No body force the Palestinians to work at SodaStream. The title of your article is no more than a lie that EI chose to emphasize, as usual. There are laws in Israel, so if this worker thinks he is a slave, he can appeal to the Histadrut to protect him.

        Second, stop use the pseudo name “sucki”. I never saw pro-Israeli changes names in this web site, so please stop with this ugly behavior.

      • annie
        annie
        January 18, 2014, 10:29 am

        There are laws in Israel, so if this worker thinks he is a slave, he can appeal to the Histadrut to protect him.

        the factory is not in israel. can you provide a source confirming hastadrut applies to workers in the occupied territories?

      • MahaneYehude1
        MahaneYehude1
        January 18, 2014, 11:31 am

        @Annie:

        The factory is not in Israel but the owners are Israelis and are under the Israeli labor law. As well as this Palestinian worker pays taxes and all his duties, he has the right to be protected and not to work as “slave”. Beside the Histadrut, this worker can appeal to “Kav Laoved”, a human rights organization helps asylum seekers, refugees, unorganized workers, OT workers etc. In addition, he can appeal to the “labor court” and ask for protection.

        On October 10, 2007, The Israeli High Court for Justice (Bagatz) ordered that a Palestinian worker in Israeli factory in the OT has all the rights like all other Israeli worker in Israel – Minimal salary, social and medical rights, severance pay etc. My source is in Hebrew and I hope someone here confirm it;
        http://www.hilaporat.co.il/article.php?id=689

      • just
        just
        January 18, 2014, 10:42 am

        MY1– you’re a real gem of uncomical relief.

      • MahaneYehude1
        MahaneYehude1
        January 18, 2014, 11:11 am

        @just:

        Let me expand: All MW is a real gem of uncomical relief.

      • amigo
        amigo
        January 18, 2014, 11:29 am

        Mahane 1,2 or 3???.

        This is my Eight attempt , so here goes again.

        When will you condemn the GOI for claiming the Price tag attacks are the Palestinian,s own fault.

        ” Israel: Palestinian farmers to blame for settler attacks on their land
        Responding to damage claim, the state claims ‘price tag’ victims at fault for failing to duly protect their land.”

        http://www.haaretz.com/news/middle-east/.premium-1.565488

        Address this problem instead of your petty complaints about posters playing with the names of supporters of the apartheid racist supremacist rogue state that is Israel.

        Your continued refusal to answer this question can only lead us to believe you support the State of Israel,s accusation and consequently support the terrorist price tag attackers.

        We await a simple “Yes or No”.

      • MahaneYehude1
        MahaneYehude1
        January 18, 2014, 2:11 pm

        @amigo:

        My clan will condemn what ever you ask when you condemn…

        The terror attacks against my people.
        The incitement against the Jews, Israelis and Israel.
        The attempts to erase our identity and connection to Eretz Israel.
        The missile attacks from Gaza and Lebanon against innocent Israeli civilians.
        The continuous denial of Arab state of all the sufferings they caused to Arab-Jews.
        The refusal of the Arabs to recognize my homeland as a Jewish state.
        The efforts of the Arabs to blacken and fight Israel.
        The evil efforts of the “Pro-Palestinian organizations” to bash and undermine Israel.

        Waiting to your condemnations. You can use Irish.

        Mahane Yehuda clan

      • Citizen
        Citizen
        January 18, 2014, 1:58 pm

        @ MahaneYehude1
        And if the Jews in Israel or their illegal settlements think they are victims (instead of subsidized squatters), than they don’t live in the land of Reality.

      • amigo
        amigo
        January 19, 2014, 11:42 am

        “My clan will condemn what ever you ask when you condemn…”mahane clan

        “The terror attacks against my people. Result of your people attacking others.
        The incitement against the Jews, Israelis and Israel. Ditto.
        The attempts to erase our identity and connection to Eretz Israel. What connection.
        The missile attacks from Gaza and Lebanon against innocent Israeli civilians. Ditto
        The continuous denial of Arab state of all the sufferings they caused to Arab-Jews. When did Israel apologise to “Palestinians”.
        The refusal of the Arabs to recognize my homeland as a Jewish state. It isn,t.
        The efforts of the Arabs to blacken and fight Israel.You already said that.
        The evil efforts of the “Pro-Palestinian organizations” to bash and undermine Israel.” You already said that.

        There are at least 5 repeats in that list.

        That list is just another Jew declaring that he is a victim of those he is robbing from and oppressing.

        Give it up mahane.

        You are a fraud.

      • Citizen
        Citizen
        January 18, 2014, 2:09 pm

        @ MahaneYehude1
        Gee, why do the Palestinians workers at SodaStream feel they are slaves, when it’s so clear to you that they benefit enormously from working for that Israeli Jewish company? Why, they must be insane, eh? I leave it up to readers here to decide for themselves, once they get the facts here: http://electronicintifada.net/content/sodastream-treats-us-slaves-says-palestinian-factory-worker/12441

      • MahaneYehude1
        MahaneYehude1
        January 19, 2014, 11:48 am

        @Citizen;

        Please, don’t put words in my mouth. Read the two comments I wrote above to Woody and Annie. I didn’t write that the Palestinian workers “benefit enormously from working for that Israeli Jewish company”. I wrote that if the worker feels he his a slave, he can ask protection (Read Bagatz decision from October 10, 2007). I also wrote that their are no “slaves” in Israeli factories, hence the title of EI article is no more than blatant lie, aims to blacken the face of Israel.

      • Citizen
        Citizen
        January 20, 2014, 1:38 pm

        Your response is ridiculous, it’s like telling blacks in slavery America they can appeal to a higher government power and expect relief, or like Irish indentured servants at the same time in US history, asking for the same relief.

      • Woody Tanaka
        Woody Tanaka
        January 20, 2014, 5:23 pm

        “First, No body force the Palestinians to work at SodaStream.”

        Since your government has purposefully and systematically destroyed the economy of Palestine with their policies, so these workers also absolutely have the option of not working at Soda Stream and, instead, watching their children starve to death. You’re right, squatter, no one forces them to work there.

  10. Whizdom
    Whizdom
    January 17, 2014, 12:15 pm

    She can’t do Oxfam and SodaStream. I just wrote to Oxfam. Politely.

    • Citizen
      Citizen
      January 18, 2014, 2:12 pm

      @ Whizdom
      Let us know the response you get from Oxfam. It seems there’s an internal conflict within Oxfam about dissing or supporting BDS.

  11. Talkback
    Talkback
    January 17, 2014, 12:33 pm

    Leave Scarlet alone!!! I swear, I will convert to Zionism and expell, disposssess and disenfrenchize Gentiles, if you don’t. This is my final warning!

    ♥ Oh Scarlet, my Scarlet. ♥

  12. Sumud
    Sumud
    January 17, 2014, 12:52 pm

    From the New Yorker:

    She stood before a backdrop that read “set the bubbles free,” after the C.E.O. had lauded the “empowerment” his company brings.

    Scarlett how about we “set the bubbles Palestinians free”…?

    • annie
      annie
      January 17, 2014, 3:10 pm

      From Mondoweiss:

      At the announcement yesterday, Johansson appeared before a backdrop that bragged, “Set the bubbles free.”

      • Sumud
        Sumud
        January 17, 2014, 8:22 pm

        Looking back I see that Annie – despite the great headline on your original article “set the bubbles Palestinians free” didn’t occur to me until watching the video on yesterday’s article about SS stock price plummeting.

        PS. congrats on your piece being picked up by the New Yorker!!!

      • annie
        annie
        January 18, 2014, 12:01 am

        ;) thanks sumud.

      • Taxi
        Taxi
        January 17, 2014, 9:27 pm

        Bubbles have more rights than Palestinians.

        And Scarlett, smilingly, wants us to get used to this immoral absurdity.

        Sean ‘I-love-Chavez’ Penn sure ran for the door soon as he realized that Scarlett doesn’t know her left from right.

    • MRW
      MRW
      January 17, 2014, 4:55 pm

      Samud, would be a great BDS poster. Especially after the Superbowl.

      • Sumud
        Sumud
        January 18, 2014, 8:56 am

        Agreed MRW – and I like Taxi’s line about bubbles having more rights than Palestinians. It’s all very ripe for some appropriation.

      • MHughes976
        MHughes976
        January 18, 2014, 9:33 am

        We do have some people, including Taxi and annie, with a great way with words round here, don’t we? That sympathetic mention in the New Yorker is a real triumph.

      • Sumud
        Sumud
        January 18, 2014, 10:37 am

        Yes indeed MHughes975 – some tremendous wit and wisdom here. Makes it all bearable.

    • seafoid
      seafoid
      January 17, 2014, 5:29 pm

      sumud

      I was also thinking “set the poor Israeli schmuck Jews free”. They are going to be the big losers when TSHTF.

  13. shachalnur
    shachalnur
    January 19, 2014, 9:51 am

    In the current US-Israel relation every action is political.

    Soda Stream is a company and stocks are sliding.

    By making an add during the Superbowl,they take a risk and make a statement.

    Scarlett signed up,eventhough I’m not sure she’s completely aware of the consequences.

    Most people don’t know of Scarlett’s Jewish roots or Soda Stream being situated in the Occupied Territories.

    The chance that these facts will become better known now in the US is big and depends on MSM and alternative media.

    The “Soda Stream and the Bubble Bimbo” plan might backfire badly for both.

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