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Hasbara

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An Israeli flag flying in the sun. (Photo: Flickr/Justin LaBerge)

Harriet Malinowitz’s new book, “Selling Israel: Zionism, Propaganda, and the Uses of Hasbara,” reveals how Israeli propaganda and public relations promoted Zionism while concealing Palestinian oppression and dispossession. 

Yuval Abraham gives his acceptance speech after winning the Documentary Feature Film award for "No Other Land" during the 97th Annual Oscars as Basel Adra looks on, on March 2, 2025. (Image: Screenshot)

“No Other Land” won a well-deserved Oscar, but co-director Yuval Abraham’s speech epitomized liberal Zionist hasbara, centering the needs of Israelis over Palestinian freedom, while undermining the resistance of the Palestinian subjects of the film.

Palestinians inspect the damage to a building after an Israeli bombardment in Al-Maghazi in the central Gaza Strip on March 31, 2024. (Photo: Omar Ashtawy/APA Images)

Since October 7, Zionists have wielded atrocity propaganda to justify genocide, while Palestinians have shared testimony of the atrocities they have witnessed. The difference is not just in the truth of these stories, but also their function.