Was James Kim Victimized by Off-Road Car Ads?

Pinterest LinkedIn Tumblr

When tragedy befell them on Bear Camp Road in southwest Oregon, the Kim family was driving an all-wheel drive Saab 9-2X . Saab’s website shows the sporting vehicle performing on a lot of mountain roads, at least one a little snowy, and in that one the car is carrying skis.

SUV ads treat the outdoors like a tame pussycat. SUVs can go anywhere off-road. No, the Saab 9-2X isn’t an SUV, but All-Wheel-Drive for a family in San Francisco? Why did the Kims think that they could make it on a seasonal road approaching 4,000 feet in the Siskiyou National Forest? What ads had they been watching?

Most Voted
Newest Oldest
Inline Feedbacks
View all comments