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The Results Are In: What we learned from the Mondoweiss Reader Survey

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In April-May, Mondoweiss created a survey to learn about our readers – who you are, what you like and don’t like about our work, and what you are hoping for in the future. We also wanted to learn from you how our fundraising and other revenue-generating efforts affect you.

We had over 1,000 surveys completed during the three weeks the survey was live — thank you! The quantity and quality of feedback we received was phenomenal (which is why it’s taken a bit of time to analyze it). We are grateful to all of you who took the time to respond to the survey.

Here are some highlights of the information and insights we received, presented in sections as the survey was organized.

Highlights from Section 1: Getting Mondoweiss Content

“I visit Mondoweiss because I’m curious about the site’s take on Middle East news. Also I go there to find out news that I haven’t seen elsewhere.”

  • Readers who completed our survey tended to be those who have known Mondoweiss for quite some time; 84 percent of respondents have known Mondoweiss for at least a year, while less than eight percent learned of the site within the past six months.
  • How did readers first learn of Mondoweiss? The most common answers: a friend, email and/or social media (53 percent); another news source (33 percent); and an activist organization or event (19 percent).
  • The overwhelming majority of respondents—92.8 percent—read Mondoweiss daily or weekly. The most popular channels for obtaining Mondoweiss content are the site itself (53 percent of respondents) and the email newsletter (48 percent). A distant third was Facebook, at 19 percent.
  • Surprising: more than three percent of survey respondents read our material regularly but never visit the website itself.

Highlights from Section 2: Your Views on Mondoweiss Content

  • We asked why you read Mondoweiss. The site’s news coverage of events in Israel/Palestine is by far the most common reason given (81 percent of respondents). Next most frequent were news coverage of events in the U.S. and the diversity of voices/viewpoints represented (47 percent and 49 percent respectively).
  • Asked what you would change about Mondoweiss if you could, you gave us reason to feel good: the most common answer (31 percent of responses) was “no change”!
    We also received many thoughtful suggestions for change; nine percent concerned the comment function, and eight percent were suggestions regarding the site’s appearance or organization. This kind of feedback is invaluable and we’ll consider all the input as we plan how to advance the work.

“See the Palestinian problem from all angles. The occupation is a big problem, but it is not the only problem. There are millions of Palestinian refugees, and they need to be accounted for.”

When we asked what readers would like to see in new content, we saw clear trends:

  • 87 percent of respondents were interested in centralized access to information resources (e.g. a database for laws in Israel/Palestine, infographics, tracking of key Congressional or UN votes, etc.).

“Searchable database would be huge contribution, just huge. Excited just thinking about it. It would bring a lot more people to the site, increase credibility…and generally build the movement.”

  • 85 percent expressed interest in a section for reviews of books, films, and other culture.
  • More than 60 percent of respondents would use a centralized calendar of movement events.
  • 69 percent of respondents were interested in a news or opinion roundup in Mondoweiss, where readers could find links to important writing on Israel/Palestine or US policy from other sources; 17 percent more said they might be interested depending how it’s done.

Highlights from Section 3: Supporting and Expanding Mondoweiss’s Impact

Responses in this section are valuable for us to plan how best to raise funds in the future. We learned that there is room to improve in communicating why we need reader donations and what the money goes to.

  • 15 percent of respondents did not know that Mondoweiss is nonprofit and reader supported; almost a third did not feel that we effectively communicate the need for donations; and less than 40 percent of respondents said that they regularly or occasionally donate.
  • Respondents told us that financial constraints are a major limit on whether and how much they give.

My yearly earnings dramatically affect my contribution…a regular reminder of the relationship of the work you do and the support it takes to make it possible helps me.

  • We also learned that many respondents would consider donating if they had a better understanding of Mondoweiss’s needs and priorities, more knowledge about plans for the future, or more access to information about how we use funds raised. Stay tuned—the upcoming midyear campaign will respond to these concerns!

Highlights from Section 4: Engaging With and Sharing Mondoweiss Content

  • 65 percent of respondents share Mondoweiss content with others at least weekly, through email or otherwise; 45 percent engage with Mondoweiss content on Facebook at least weekly.

I share it with friends with the same values and my goals are to spread more awareness and reach those who are unaware of the daily Palestinian Nakba.

  • 25 percent of respondents have commented on the site, and another 34 percent consider commenting in the future.
  • In reference to both Facebook and comments on Mondoweiss.net, two to three percent of respondents expressed concern about potential consequences for their career, family relationships and/or other aspects of their lives if they made public their views on Israel/Palestine issues.

Highlights from Section 5: Advertising and Merchandise

  • More than a third of survey respondents consider it important to support Mondoweiss advertisers, and close to two-thirds have acted or considered acting on an ad they saw on Mondoweiss.net—while ten percent have not noticed the ads.
  • Most respondents liked the idea of a classified ads section on Mondoweiss.net, and over 60 percent of respondents are interested in purchasing products via Mondoweiss; the most popular potential sale items were: books/reprints of notable Mondoweiss articles (52 percent of those interested in purchases); sweatshirts or T-shirts (33 percent); Palestine-themed jewelry (28 percent); and buttons, magnets or stickers (20 percent).

Highlights from Section 6-Demographics and Activities of Mondoweiss Readers

  • While a majority of respondents are in the United States, it’s not overwhelming: 62 percent. Nine percent are in Canada, eight percent in the United Kingdom, and nine percent elsewhere in Europe. The Middle East, Australia and the rest of the world each is home to four to five percent.
  • Of respondents who indicated their gender, 33 percent are female and 63 percent are male, while four percent prefer not to say. Just over one percent of respondents indicated that they are transgender.
  • About 60 percent of survey respondents are aged 60 or older, 35 percent are 30-59 and five percent are 29 or younger.
  • Mondoweiss readers are highly educated: 81 percent have a bachelor’s degree or graduate education, and another 14 percent have some college education.

We received a fascinating variety of responses to the question about what racial or ethnic groups readers identify with.

  • While 67 percent of respondents identify as white, 15 percent identify with one of the other racial/ethnic groups defined within US census categories: African-American, Asian/Pacific Islander, Native American and Latino/Hispanic.
  • More than one in six respondents identifies as Jewish, and ten percent identify as Arab.
  • However, 13 percent preferred not to respond to this question and more than three percent made comments rejecting the premise (answers such as “human”).

Zebra. As a point of interest that is the designation on my census survey.

In response to the question of whether readers identify with specific religions, faith traditions, or heritages, the most commonly selected option was “no religion” (42 percent).

  • Christianity was indicated by 30 percent (including those who checked Catholicism or Protestantism). Judaism was indicated by 16 percent,  and Islam by eight percent.
  • Some of the more common identities respondents offered in the write-in area were Agnostic; Atheist; Humanist; Quaker; and Unitarian.

I am atheist but sympathise with supporters of any religion who share same ethical ideas as myself.

  • Unsurprisingly, Mondoweiss readers are politically active: 92 percent of respondents have signed petitions, 86 percent have boycotted or supported a business for political reasons, and 86 percent have donated to a social cause. Many respondents also reported other political activities.

I frequently challenge government organisations and their policies and have acted as an advocate for others.

While the formal, automated survey is over, all of us on the Mondoweiss team remain very interested in the views of our readers. Please share any suggestions, concerns or exciting new ideas about how we can advance our work reporting facts and presenting insights and analysis. Ultimately, the journalism provided here is important insofar as it can change minds. Please help us broaden and deepen our impact.

Your input is always welcome. Please send it to me at [email protected], I look forward to hearing from you!

Generalist
About Tova Perlmutter

Tova Perlmutter is Mondoweiss’s Director of Development and Outreach, Tova’s responsibility is to increase income, but also to help connect the members of our community in useful and rewarding ways.

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42 Responses

  1. Steve Grover
    Steve Grover
    June 3, 2016, 3:18 pm

    Why don’t you tell us how many told MW that they are full of crap through the survey?

    • Mooser
      Mooser
      June 4, 2016, 12:23 pm

      “Why don’t you tell us how many told MW that they are full of crap through the survey?”

      That doesn’t make a goddam bit of difference. They answered the survey, Mondo got all kinds of hits and that’s that.

      • Steve Grover
        Steve Grover
        June 4, 2016, 6:02 pm

        Come on Mooser us Zionists need a good laugh!

      • annie
        annie
        June 4, 2016, 7:49 pm

        us Zionists need a good laugh!

        here’s something you might find amusing: http://mondoweiss.net/2014/01/palestinian-children-freezing/

        or maybe this is more to your liking: http://mondoweiss.net/2016/05/religious-zealots-takeover/

      • Mooser
        Mooser
        June 4, 2016, 8:28 pm

        “us Zionists”

        What you mean “us” ? I’ve never seen another Zionist co-sign your dipso-maniacal ravings.
        There’s no “us Zionists”, there’s just you , Sir Ossis.

      • Steve Grover
        Steve Grover
        June 5, 2016, 1:55 pm

        Annie, your response is a deflection from my question of wanting to know how many people used the survey to tell MW that they are full of crap. Your deflection indicates to me that a significant number used the survey for that purpose.

      • Mooser
        Mooser
        June 5, 2016, 2:34 pm

        “Your deflection indicates to me…”

        That Mondo needs a couple more “hits” from “Steve Grover”? Or that you need to call Lauder and report Mondo?

        Can’t understand you, “Grover”. If you don’t like Mondo why do you keep sending it “hits”?

        If you begin to like it even less, will you send money?

      • annie
        annie
        June 5, 2016, 2:43 pm

        i wasn’t involved with the survey steve and have no idea how many of the sites adversaries (of which there are many) used the survey to express their displeasure regarding the existence of, or content of, the site — nor do i care. i’m sure they’d love it if we just shut down. try emailing tova for more info.

        ;) cheerio.

      • Mooser
        Mooser
        June 5, 2016, 2:49 pm

        ” a significant number”

        You know, it doesn’t matter what number you tell him. “Grover” will simply claim the number has tremendous numerological significance, whatever it is.

      • Steve Grover
        Steve Grover
        June 5, 2016, 3:18 pm

        I for one don’t want it shut down. I like knowing what the Israel haters are up to and how they think. It is very entertaining.

      • Kay24
        Kay24
        June 5, 2016, 4:36 pm

        Grover’s need for entertainment reminds me of those zionists who climbed hills to picnic and enjoy watching Palestinians being blown up in Gaza in 2014. As soon as some artist published a cartoon of one of them, doing so, they whined anti-semitism and got it withdrawn. It seems they have a strange habits when it comes to entertainment.

      • Marnie
        Marnie
        June 6, 2016, 6:00 am

        Stevie G – need a good laugh? See Arutz Sheva, JPost, YNet or Israel Hayom – they’re hysterical.

        The expression ‘haters’ used for anyone who is critical of something, is as ridiculous as the use of anti-semite to call anyone who is critical of the ‘state’ of israel. It sounds like something, but in reality means absolutely nothing at all and is a catch all phrase for those people trying to shut down any critical thinking or discussion. That about sums up most of the people who spam MW articles to try to detract, deflect and attempt to defend the apartheid ‘state’ of israel.

    • German Lefty
      German Lefty
      June 4, 2016, 5:24 pm

      Because Zionists should be boycotted.

    • Boo
      Boo
      June 4, 2016, 6:34 pm

      Presumably this is important to you because misery loves company…?

  2. silamcuz
    silamcuz
    June 4, 2016, 6:55 am

    The results of this survey only serves to confirm what I have suspected of MW readership since I registered here. Mostly white, middle to upper class, privileged folks that are fervently anti-Zionist, but are conveniently neutral when it comes to white supremacism and the current Western social order that vastly privileges white at the expense of POC.

    I find it perplexing that we often find this exact set of arrangement repeated many times in activist spaces. White people dominating the spaces and discussion that barely involves them, a prime example being the Israel-Palestine conflict YET are militantly silent on issues that they should be accountable for, such as the oppression of non-whites in white nations, mainly the USA and Europe.

    As the survey result showed, less than 10% of comments come from Arabs despite them being the primary actors in this conflict, which is concerning to me. If I wanted to find information on the state of the Palestinian struggles I would hope to hear from Palestinian people directly on their plight, NOT white people’s observation and thoughts on the experience of Palestinian lives.

    • Bumblebye
      Bumblebye
      June 4, 2016, 11:50 am

      If you’ll bother to read the about page you’ll see this isn’t the forum to deal with the issues clearly of greatest interest to you. I know I’m active on other issues, but in other fora, not here. I doubt I’m the only one. I suggest you try to find other places more appropriate to raise your concerns instead of expecting MW to encompass them. It’s not as if there’s a dearth of them!

      • silamcuz
        silamcuz
        June 5, 2016, 3:13 am

        How is the discussions of white supremacism not appropriate when we are trying to understand the conflicts that are fundamentally driven by white supremacism? Do you believe Zionism is distinct and unrelated to WS? Do you think the current turmoil in the Middle East has nothing to do with the centuries of colonisation and imperialism by European polities for the purpose of establishing a white supremacist hegemony? Why is Israel exclusively being attacked for its illegal foundation on stolen land, when (white) Americans are beneficiaries of theft and slavery of exponentially greater scale? Australia stole an entire continent, and they are still occupying it with extreme violence, to the point of torturing refugees that seek to reach its shores.

        White supremacism underlies EVERYTHING that’s going on in the Middle East today. Even the term “middle east” is an Eurocentric and orientalist labelling of a section of the world that rightfully should be part of West Asia and North Afrika. To disregard white supremacy when discussing Middle Eastern conflict is an act of utmost deceit and dishonesty.

    • Mooser
      Mooser
      June 4, 2016, 12:17 pm

      “silamcuz” if you don’t like “Mondo” don’t give it “hits” and “UPVs”.

      Your words don’t mean a thing, but the “hit” always counts. There’s no such thing as a “bad hit” or a “negative UPV!

    • Mooser
      Mooser
      June 4, 2016, 12:21 pm

      “As the survey result showed, less than 10% of comments come from Arabs despite them being the primary actors in this conflict,” “silamcuz”

      Damn you, Arab Zionism! What gives “Arabs” the right to cause all this trouble in Palestine! Those “primary actors in the conflict”!

    • Mooser
      Mooser
      June 4, 2016, 1:10 pm

      “The results of this survey only serves to confirm what I have suspected of MW readership since I registered here.”

      Well, that’s only fair, “silamcuz” since every comment you make “serves to confirm” what the “MW readership” has suspected of you.

    • Boo
      Boo
      June 4, 2016, 6:39 pm

      I’d be fascinated to hear from you the details of the survey questions or responses that led you to conclude that its respondents are “conveniently neutral when it comes to white supremacism and the current Western social order that vastly privileges white at the expense of POC”.

      I don’t recall anything in the survey, nor do I see anything in the article above, that supports this contention of yours. Please feel free to enlighten me, because you seem to be fabricating it from whole cloth.

      • Mooser
        Mooser
        June 4, 2016, 7:57 pm

        “Please feel free to enlighten me, because you seem to be fabricating it from whole cloth.”

        And all he ever weaves from the warping and woofing of intersectional whataboutery is a wet blanket.

        There is one thing about “simalcuz” conclusions which is undeniable: in general, the readership of Mondo reflects, to a great extent, the usership of the Internet.
        Not much Mondo can do about that. Or is he suggesting Mondo should exclude certain readers and commenters, to make it more representative?

      • silamcuz
        silamcuz
        June 5, 2016, 3:28 am

        Boo,

        MW has yet to produce one writing in implicating the role of white supremacy for the current turmoils in the Middle East. It is a deliberate act of erasure and avoiding the elephant in the room, to protect white feelings and sensibilities.

      • annie
        annie
        June 5, 2016, 3:16 pm

        triple yawn. try writing one and sending it in — then if it gets rejected you can claim we’re deliberately silencing you! we’re not required to produce articles catering to your obsession. i don’t think there’s a reader anywhere nor an activist for palestine who doesn’t comprehend “the role of white supremacy for the current turmoils in the Middle East”. just because you love to hold forth and lecture us about it all the time doesn’t mean we’re all idiots. anything to take the pressure off the jewish supremacists state. divert — a deliberate act of erasure and avoiding the elephant in the room to protect zionist feelings and sensibilities.

        bwahhhh!

    • Mooser
      Mooser
      June 4, 2016, 8:16 pm

      “If I wanted to find information on the state of the Palestinian struggles I would hope to hear from Palestinian people directly on their plight, NOT white people’s observation and thoughts on the experience of Palestinian lives”

      In that case, you might try reading the articles on Mondo.
      There’s no obligation to look at or respond to comments, if the commenters aren’t up to your standards.

    • Citizen
      Citizen
      June 5, 2016, 4:58 am

      @ silamcuz

      How do you define “middle class”? Ditto re “privileged”? Do you consider, e.g., Irish ethnicity “white”?
      “Most” of us here would like to know. We would also like to know your background. What’s your family’s socio-economic status; the one you grew up in? Did you pay for your own education? At what age did you start working? Did you ever serve in any military unit? Do you pay US taxes? vote in US elections? I do both.

      What makes you think “most” of us here don’t have an interest in the oppression of non-whites in white nations? You think this website is the only one engaging our participation and interest?

      Who do you think Arabs are the “primary actors” in the I-P conflict?

      • annie
        annie
        June 5, 2016, 2:59 pm

        citizen, why do you bother? silum won’t disclose his ethnicity. like his previous personas (4tech and that other username i can’t recall – twice busted already and eventually banned for racists statements, troll spamming etc but he keeps coming back w/same agenda) he pretends he isn’t white and insults posters here he deems to be white. he protects zionism by shifting the conversation to americas genocide of native americas — as if readers here would support that!!! he’s a diversion specialist and likes to pretend we support white supremacy — which is absurd.

      • Mooser
        Mooser
        June 5, 2016, 3:36 pm

        “Citizen”, I kept on asking myself “Why is it that “simalcuz” conforms so exactly to a right-wing bigot’s self-serving caricature of an “activist”? That’s because he is one.

        His entire “white people” schtik is designed to draw a racist response if he can get it.

      • Citizen
        Citizen
        June 6, 2016, 5:10 pm

        @ Annie Robbins & Da Mooser:

        So he won’t answer my questions, eh? Methinks you two have him pegged for what he is… He sure likes to throw around blanket pejorative generalizations, that’s for sure.

      • silamcuz
        silamcuz
        June 8, 2016, 11:16 am

        @Citizen

        White people refer to those who believe in this pan-European kinship that ties them together as a people and a political unit. Generally, it includes all persons of European descent in Western Europe, North America and Oceania. Depending on the context, the term white can evolve into many things, but at its core, it refers to the identity as described.

        So is an Irish person white? Yes and no. They will always be seen by the system as white, and thus, be afforded privileges and benefits that is not afforded to POC in the same strata of society they live in. However, they also have the agency for self-identification and how to present themselves to the world. Many unfortunately choose to be white, but a significant amount feel that they are diluting their ancestry and heritage by doing so, and prefer to identify as just Irish instead.

        Personally, as a non-white person, my world view towards those who self-identify as “white” aligns with how Arabs view those who self-identify as “Jews” in Israel.

      • annie
        annie
        June 8, 2016, 11:23 am

        those who self-identify as “white” aligns with how Arabs view those who self-identify as “Jews” in Israel.

        just stop. don’t impose your racist views on arabs. “how arabs view”? you can’t speak for them, all white people, or “Jews”.

        White people refer to those who believe in this pan-European kinship that ties them together as a people and a political unit. Generally, it includes all persons of European descent in Western Europe, North America and Oceania.

        and by this very logic “all persons of European descent in Western Europe, North America and Oceania — believe in this pan-European kinship that ties them together as a people and a political unit.”

        this is absurd!

      • silamcuz
        silamcuz
        June 8, 2016, 11:33 am

        @Annie

        “just stop. don’t impose your racist views on arabs. “how arabs view”? you can’t speak for them, white people, or “Jews”. “

        Would you please clarify how is the statement convey my racist views on Arab?

        I was trying to draw an analogy of how people (Polish, English, Russian, Moroccan etc) took on a systematically-constructed identity as means to power in Israel with how people (Swedish, English, Irish, Greek, Sicilian etc) do same in a more global level by co-opting the white identity.

      • annie
        annie
        June 8, 2016, 11:41 am

        you’re clueless. you have no authority to make claims about how “Arabs view those who self-identify as “Jews” in Israel”. the very notion implies palestinian resistance is against “jews” for identifying as “jews” vs resisting those who oppress them. there are jewish people in israel who self identify as jews who are anti zionist, i am sure many arabs recognize that. how “arabs view” implies they all view the same (ie: judging people by ethnicity vs their political identification). your lectures, your obsession, your continued spamming — in which you lump people together by ethnicity and claim to speak for who they are and how they think — is racist. so when i say “don’t impose your racist views on arabs” it means speak solely for yourself — you have no authority to speak for others (including how they view “those who self-identify as “Jews” in Israel”).

      • Mooser
        Mooser
        June 8, 2016, 12:27 pm

        “Personally, as a non-white person”

        ROTFLOMSJAO! “Simulcuz” you’re so ‘corked’, I could turn you upside down and nothing would spill!

      • silamcuz
        silamcuz
        June 8, 2016, 12:33 pm

        Annie,

        I disagree with your assertions of racism on my part. In a system where Arabs and Jews are not in direct struggle for power over each other due to their identities, such as anywhere outside of the Zionist apartheid state, then of course any gross generalizations on how Arabs view Jews would constitute as prejudice.

        However, my analogy was constrained within the current national framework of Israel, where the identities “Jews” and “Arab” carry immense amount of political, economical and social baggages that influence the community’s relationship with each other. Jews and Arab are far from neutral identities in Israel, so naturally we cannot expect a neutral relationship between the two.

        Likewise, white identity was created to differentiate the colonizers from the colonized, in a bigger scale globally. It is not a neutral identity for those who were the target of harm and exclusion during the colonisation period such as the native Americans, blacks, Maoris, etc…unlike identities such as Irish, English, Greek etc. White carries a specific baggage firstly due to its history, and secondly due to its current implications of POC living in white dominant nations, where political, social and economic power are heavily skewed towards white people.

      • annie
        annie
        June 9, 2016, 12:31 am

        White carries a specific baggage firstly due to its history, and secondly due to its current implications of POC living in white dominant nations, where political, social and economic power are heavily skewed towards white people.

        wow, that is truly amazing. i had absolutely no idea. thanks so much for letting us know.

      • silamcuz
        silamcuz
        June 10, 2016, 2:02 am

        wow, that is truly amazing. i had absolutely no idea. thanks so much for letting us know. –

        Despite the sarcasm, you guys appear to posses no understanding on the role of white supremacy in the current turmoil within America, as well as in Palestine.

      • annie
        annie
        June 10, 2016, 4:18 am

        White carries a specific baggage firstly due to its history, and secondly due to its current implications of POC living in white dominant nations, where political, social and economic power are heavily skewed towards white people.

  3. John O
    John O
    June 4, 2016, 7:28 am

    Fascinating results, but sad to see this: “In reference to both Facebook and comments on Mondoweiss.net, two to three percent of respondents expressed concern about potential consequences for their career, family relationships and/or other aspects of their lives if they made public their views on Israel/Palestine issues.”

    Understandable, though – the subject is uniquely toxic.

    • philweiss
      philweiss
      June 6, 2016, 9:47 pm

      I agree. Awful but predictable actually. Fascinating survey, Tova; and we’re going to use these responses — from the dedicated readers, it appears — to improve our coverage. Myself I’m focused on American events, but we need to be better better better in getting out the news from Jerusalem. Thanks to all for participating

  4. Sycamores
    Sycamores
    June 4, 2016, 1:56 pm

    in summary:
    a herd of agnostic aging zebras and one moose with a degree in activism

  5. German Lefty
    German Lefty
    June 4, 2016, 5:22 pm

    So, according to the article, I am “elsewhere in Europe”. Interesting. Perhaps this should be my new user name.

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