Why are we asking you to share stories you read on Mondoweiss? Because we choose every entry on the site for its value in shedding light on people’s lives in Israel/Palestine, and advancing the many brave efforts to make those lives fairer, safer and freer. We believe that publishing a wide range of eloquent voices can raise the level of discourse, challenge widespread lies, and help change minds for better policy. The image above gives a sample of the voices who come to you through Mondoweiss: just seven of the site’s dozens of posts over a recent ten-day stretch.
Those voices deserve to reach more people—thousands more. And you, our community of readers, are the key to making that happen. Facebook, Twitter and other tools enable you to easily share resources with hundreds of people. We ask for your help to turn up the volume, by distributing the stories that touch you and by donating whatever you can to maintain—and increase—Mondoweiss’s ability to publish these voices.
You know how to share on Facebook; you retweet all the time; and you certainly know how to forward an email. But here are some tips to make your sharing easier and more influential.
The mechanics. Have you used the sharing buttons on Mondoweiss.net? They’re at the bottom of each article, just before comments, and to the left as you scroll down the article. These buttons make sharing fast and easy for you, and they show us—and other readers—which stories reached the most people.
Maximize the impact. Research has shown that people give most attention to messages that: are personalized; evoke an emotional response; come from a trusted sender; and are concise. One study found that when communication both evokes emotion and is personalized, it is more than twice as likely to get recipients’ attention.
So you have a better chance at drawing friends’ attention when you share a Mondoweiss article if you also share your opinion or emotional response, or ask a question. Even a brief comment like “This story surprised me” attracts more views than the same link posted without comment.
Take a moment to tell friends why you wanted them to see this story. Because your feelings matter to them, they will see news they otherwise might miss.
Consider your audience. You have friends and family who will appreciate every Mondoweiss post, and you know other people who can be moved by the right stories. And if you’re like most of us, there are people in your circles who are hostile to the ideas at Mondoweiss.
To avoid being disregarded, think about who will read what you share. One handy tool in Facebook is their built-in list called “Acquaintances”; you can assign to that list anyone you prefer not to send difficult messages, and then set the audience on each post to “Friends except Acquaintances.” Use this and Facebook’s other tools to select your audience strategically.
Also, both Facebook and Twitter allow you to use #hashtags and @mentions to grab the attention of the people that you want to see an important piece of news. And of course, if you ever want to make sure we see something, just reach out @Mondoweiss!
Make a Difference: Turn Up The Volume
Mondoweiss is today a major resource for justice in Israel/Palestine because of you. Your attention, your comments, your word of mouth, and your donations.
We are proud of the content we’ve been able to deliver using minimal resources, but to increase Mondoweiss’s impact, we need you to spread the word and provide financial support.
With less than a week left, the current campaign has raised 40 percent of our $50,000 goal—from just 235 people. Can you join them? If you gave in December, please give again now. If you missed the year-end appeal, it’s not too late! If just 3% of those reading donate $50 or $100, we will exceed the goal.
Mondoweiss brings the world essential facts and ideas voiced by those ignored elsewhere. The louder we can make those voices—the larger the audience who hears them—the sooner Palestinian demands for justice will be addressed. Please give today to keep growing this community’s influence and reach.